Ogilvy placed these mini kiosks in five major German cities. They sold mini cans of Coke, which was the whole point, but also various other miniature products. They even had a pint-size vending machine. The kiosks sold an average of 380 mini cans per day, which Ogilvy says is 278 percent more than a typical Coke vending machine.
Very sweet (no pun intended) outdoor campaign!