DUMB FUN | Tim Moore

Designer Tim Moore has explored the combination of collage art, AR/VR and photography in an app (launching soon) called “DUMB FUN”. The app allows users to add a plethora of virtual imagery to their surroundings and explore 16 different “worlds” all created with their own unusual and unique aesthetic:

DUMB FUN is described as an interactive art experience for iPhone that has the freedom to explore photography and collage in digital worlds. The worlds were created using Apple’s ARKit where users can “walk through” the 2D layers and textures:

tim-moore-dumb-fun-ar-collage-app-digital-itsnicethat-1

 

DUMB FUN originally started as a newsletter that delivered one new piece of artwork by PRVCTICE weekly: “The concept behind the project was to treat the newsletter as a zine at its most minimal form: publishing original work and nothing else, just the imagery.”
Tim Moore is the designer behind one of my favourite apps, VSCO, and I absolutely adore his wonderful visual identity that is prevalent throughout all his work. Moore’s work is actually very reminiscent of my Foundation final project, so I wish I had discovered his work all those years ago!

Advertisements
Tagged , , , , , , , , , , , , , , , ,

Project Embrace | #AFROVISIBILITY

Ad agency (and previous place of employment for yours truly when I had just started out) Quiet Storm were commissioned by branding agency Vine Creatives to create a series of posters for Project Embrace.

The campaign aims to shine the light on every day women of colour who are proud of their natural hair. #Afrovisibility is a reaction to the fact that Afro hair is rarely seen in any advertising, let alone on giant city-centre billboards, but these will feature in London, Birmingham, Manchester, Southampton, Newcastle and Glasgow.

The outdoor campaign by Quiet Storm features beautifully shot, powerful imagery featuring black women, all cast through an open audition, which includes a teacher, a finance manager, a writer, a receptionist, a student and an HR partner. The tag line “Proud to be me” boldly overlays these real women who are celebrating their natural hair.
In the last few years I have taken an interest in educating myself about the pressures placed on black women to change their hair to more European styles, and this is very evident in film, TV, music and advertising. With more and more more women of colour bravely sharing their stories of traction alopecia (hair loss from sewn in weaves and braids) and their stories of hating their own hair, it is a wonderful for black women of all ages and backgrounds to see that they shouldn’t feel pressurised to spend money on expensive weaves or straighten their hair, and should embrace the ‘fro!

Tagged , , , , , , , , , , , , ,

TIME Magazine | The Drone Age

TIME’s latest issue is an exploration into the impact drones have had on our society and culture, with a unique cover to match. The cover shows the iconic TIME logo and red border recreated using 958 illuminated drones hovering in the sky, and it is the first ever TIME cover captured with a camera drone.

TIME partnered with Intel’s Drone Light Show team and Astraeus Aerial Cinema Systems to fly and capture the 958 drones in California, which where Intel has a campus:

displayinsky-800x448stangel-time-drones-2018-067126stangel-time-drones-2018-066785

The cover is a still taken from the drone camera with the swarm at 100 meters (around 328 feet) tall. A similar stunt was created at the Olympic opening ceremony earlier this year. Incredible! I recommend watching the BTS video below:

Tagged , , , , , , , , , , , ,

CALM: Project 84

CALM (The Campaign Against Living Miserably) is a charity dedicated to preventing male suicide, and a charity that has a big place in my heart. I am a ig supporter of the charity and always enjoy seeing what campaigns they produce to lift the lid on a subject that is unnecessarily, and dangerously taboo. Male suicide is the single biggest killer of men under the age of 45 in the UK, and ad agency adam&eveDBB collaborated with CALM to raise awareness of this statistic.

Project 84 is a stunt campaign that placed 84 mannequins on the ledges of London’s ITV Southbank buildings to represent 84 real men who committed suicide. The number originates from the statistic that every two hours, a man takes his own life, making about 84 deaths per week. Sculptor Mark Jenkins, created this work of art alongside friends and families of those who have committed suicide:

mark

dznx7ynxcaaq7qq

This campaign is about both raising awareness and showing that there is no shame in men talking about their mental health. I love this kind of work, and I think it has been executed perfectly. More importantly, it’s had a hell of a lot of people talking about this male epidemic, with users on social media tweeting images of the sculpture and the hashtag #Project84.

This is what design and advertising is all about.

dznbczpwsaa6ygz

Tagged , , , , , , , , , , , , , , , , ,

Spotlight: Henry James Garrett | Drawings of Dogs

Brighton based illustrator Henry James Garrett aka Drawings of Dogs first created his wonderful illustrated stories after dropping out of his PhD studies due to anxiety. He started drawing and creating stories as a means of soothing his anxiety, which eventually lead to selling greeting cards. This is his story, wonderfully illustrated, of course:

5bmu2sm

I first found out about Henry’s illustrations from Pride London who have collaborated with him for this year’s Pride festival. Prior to this he currently has a series of weekly cartoons for The i Newspaper, which features other animals, called Adventures in Anthropomorphism. The comic above is a narrative told by Billie, Henry’s real life dog, which first appeared in CALMzine, a magazine for mental health charity CALM. This makes me love Henry even more because I am a huge supporter of CALM.

So he’s created illustrations for Pride and CALM. He’s living my dream.

tumblr_p5ujaek7wb1tog5mho1_1280

Pride tweeted “Homophobia can duck off! Around 1,500 animal species practice same-sex coupling. Only one species practices homophobia.”

tumblr_p5p02ixinh1tog5mho1_1280dpevoxmw0aak5fj

“Trans women are women. Trans men are men. Non-binary people are non-binary. Always assume that a person is an expert in themself.”

tumblr_p28yalkqno1tog5mho1_1280

Above are some of the illustrations he has created for Pride, but he also covers other topics like racism, feminism, kindness, politics, and of course his usual funny animal jokes:

tumblr_p02xl4mzsv1tog5mho1_1280tumblr_p2lys7spla1tog5mho1_1280tumblr_p0wzmkcioi1tog5mho1_1280dygvswrxcaa5zypdxirogtw4aala3c

I love his style – the simple, line drawn illustrations is reminiscent of my own preferred illustration style. I have always been drawn (pun intended) towards art that conveys a strong message and make us question how we treat each other. Comics that make us giggle are great too – let’s not under-appreciate his copy skills.

I honestly will be here forever if I post all my favourites, so make sure you check out his Instagram.

Tagged , , , , , , , , , , , , , , , , , , , , , ,

MoneySuperMarket: Action Man

You all would have seen this great new ad by now – it’s ‘Action Man’ by ad agency Mother (London). The camp 60-spot aired last week, featuring a partnership with Licensor Hasbro to show how Action Man and his pals saved money on their bills. The UK’s leading price comparison website has created a series of iconic and creative ads featuring the line “I just saved with MoneySuperMarket and now I feel EPIC” . Although there have been 1 or 2 adaptations (particularly the breakdancing bodyguard) after their first ad that I didn’t like, MoneySuperMarket have come back with another winner! The “Epic” series, previously featured He-Man and Skeletor in a “Dirty Dancing” pastiche, and a businessman twerking in hotpants.

The vibe is very 80s/90s, featuring ‘Finally’ by CeCe Peniston, and some hilarious struts and dance-moves. Unfortunately this is the last campaign Mother will be doing for MoneySuperMarket as they have just announced their split – it will be interesting to see if they continue with this campaign or create something new with whichever ad agency they partner up with…
Pip Heywood, Brand Director at MoneySuperMarket, said:

Having shared great success, many awards and a lot of fun in developing the ‘save money, feel epic’ campaign with Mother, we acknowledge it’s time for a change.

After winning many awards and creating a viral buzz, I’m looking forward to seeing what MoneySuperMarket will do next. After creating so many memorable campaigns, I don’t quite understand why they decided to split from Mother! A mutual uncoupling perhaps?…

Their website even features the action figures:

Screen Shot 2018-03-16 at 12.11.22

Tagged , , , , , , , , , , , , ,

Squarespace: Make It | ManvsMachine

It’s very rate that I see a campaign that is visually and conceptually integrated seamlessly across all mediums of the campaign, but ManvsMachine has (once again) created something that has a strong and stunning visual identity.
Design and motion studio ManvsMachine are one of my favourite creative teams, and they were commissioned to work with Squarespace on the “Make It” campaign. They worked closely with the Squarespace team to create three commercials for their 2017 campaign: “each film is a tactile-take on the online experience —Blurring the lines between digital and physical, in a playful showcase of three iconic creatives & their worlds”.

manvsmachine-squarespace-film-itsnicethat-06

manvsmachine-squarespace-film-itsnicethat-05

The short films feature fashion designer Sadie Williams, artist Daniel Arsham and chef, Danny Bowien. It’s rare that a TV ad produces such gorgeous stills that could be used across the rest of the campaign – it goes to show how great ManvsMachine’s creative process is.
This flows nicely into the campaign imagery for digital content featuring “still life” scenes, showcasing the brand’s platform within the context of its users. The brief focused on “Digital made Physical” and the visual narratives successfully convey the brand’s bespoke features.

ss_device_spa_skintoness_still_realestatess_stills_grid

ManvsMachine’s iconic abstract and crafted style is so visually wonderful and is the perfect fit for a Squarespace campaign. The seamless aesthetic bridges the gap between reality and 3D (as their work always does) which was brought to life by using a wide range of software and hardware including Cinema 4D, Houdini, Maya, ZBrush, Redshift, Agisoft Photoscan, After Effects, Nuke… I recommend looking at their design process – these are a few snapshots:

screen_capture_11bscreen_capture_16ss_films_dev_3

It is very, VERY rare I see a banner and think “wow, I really like that”, especially after having to design hundreds of drab banners myself, but even the design for the banner ads are amazing! I’ve never thought a banner is amazing!

Screen Shot 2018-02-15 at 16.15.33

Screen Shot 2018-02-19 at 09.41.54

 

Having complete creative control, ManvsMachine were in charge of concept, design and direction, which was rolled across digital, social, TV spots and OOH. I can’t emphasise how refreshing it is to see such a visually beautiful campaign. This is how its done!!!

ss_stills_imageb_web_lighterss_stills_dev_10

Tagged , , , , , , , , , , , ,

Volkswagen: Red Flashy Thingy

“Beware the Confidence” is the tag and the premise of this campaign – Ogilvy (Cape Town) created this hilarious ad for the new Volkswagen Polo which comes with a number of new features that “will make you feel more confident than ever”. The TVC is guided by narrator Bob Dunsworth and was created by Bladeworks Post Production.

I love love love the kind of ads that use a consequential narrative – they always make me laugh. Also, it’s refreshing to see an automative ad that stands out from the rest.

 

Tagged , , , , , , , ,

Doritos Blaze vs. Mountain Dew Ice

“The matchup you never knew you needed to see”. PepsiCo has started the much anticipated influx of Super Bowl adverts by recruiting Morgan Freeman and Peter Dinklage alongside rappers Missy Elliott and Busta Rhymes to appear in an advert for Doritos and Mtn Dew. The full 60-second spot from Goodby Silverstein & Partners is the first time any of its products have been advertised together.

The campaign concept is a lip-sync rap battle with Dinklage lip syncing to Busta’s’ “Look at Me Now” and Freeman lip syncing to Missy’s “Get Ur Freak On”. Doritos is pushing its new spicy Blaze flavor and Mountain Dew is advertising the new lemon-lime Dew Ice, so it’s fire vs. ice.

PepsiCo (North America) Chief Executive Al Carey said:

This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages. Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mtn Dew Ice, as well as this engaging Super Bowl ad.

The campaign includes content for Snapchat lens on Super Bowl Sunday where fans can record themselves trying to lip-sync like Dinklage or Freeman. Additionally, the ads are accompanied by hilarious short clips below.

I love this concept! It’s so interesting to see two products in one advert. What a cast too.

Tagged , , , , , , , , , , , , , , , , , , , ,

Fortnum & Mason: Adam & Steve | Valentine’s Day

In the last 5 years, as each February goes by I notice a gradual increase in the amount of same-sex Valentine’s Day cards being sold (in the UK). Last year Sainsbury’s sold its first range of Valentine’s Day cards aimed at same-sex couples, along with a very small range of independent and “quirky” gift shops selling same-sex Valentine’s gifts and cards.

I have always seen Fortnum & Mason as a store that is very much behind the times based on the fact that they continue to produce and sell foie gras, despite its barbaric and archaic production methods. Fortnum & Mason holds a royal warrant as a supplier of goods to the royal family, and has never showed any interest in changing their traditional custom despite criticism (and protests) for years. However, the brand has listened to its public in a different area of concern regarding the representation of gay and lesbian relationships, by creating a set of Valentine’s Day biscuits for gay, lesbian and straight couples:

2196040_a2196042_a

The Garden of Eden-style biscuits feature “Adam and Steve”, “Eve and Niamh” (pronounced “Neve”) and the traditional Biblical version, “Adam and Eve”. The “Adam and Steve” tin sold out almost immediately, and at £15 a tin with each biscuit delicately hand-iced I can certainly see why!

Fortnum’s has always been for everyone, with excellent taste, and we are delighted with the response to this collection. We can’t think of better biscuits to enjoy with a cup of tea this Valentine’s Day.

This product launch could be in reference to the common phrase many Bible bashers use: “It’s Adam and Eve, not Adam and Steve” – something I was once told by a classmate at art college, can you believe!!! The phrase has often been used by religious, homophobic politicians in parliament when arguing against equal marriage. It’s nice that Fortnum & Mason have created a product to celebrate love and turn that awful phrase on its head into something positive.

Tagged , , , , , , , , , , , , , , , , , ,