Category Archives: fashion

Spotlight: Daniel Arsham

Contemporary artist Daniel Arsham has created some fantastic and very popular work, but one project has caught my eye. ‘Future Relics’ features a series of fossilised contemporary items such as cameras, Walkmans, phones, furniture and clothing. Based on Arsham’s theory that mundane objects will soon become completely obsolete, he created “future versions” of objects, cast in white ash and other materials like glacial rock dust, ground volcanic glass, hydrostone, rose quartz, and steel. To create the crystallised objects, Arsham casts a mould of the object; crushed calcite is then pressed into the moulds with a binding agent, and if wax is added to the mould in certain areas, it causes those parts to not bind. The effect is amazing…

daniel-arsham-the-future-is-always-now-galerie-perrotin-paris-designboom-05danielarsham-unameid-com-4-1200x800daniel-arsham-kick-the-tires-and-light-the-fires-00

Things we associate with the present, as if they were crystallised over millennia.

Arsham created over 3000 pieces for exhibitions including ‘The Future is Always Now’ and ‘Remember the Future’ alongside a film series, focusing on a world many years down the line, in which a major and transformative ecological shift has occurred.
Arsham collected a tone of objects for this project, mainly from eBay! He has said that he started to think of eBay as a “bizarre Library of Alexandria”, but these mundane objects weren’t all Arsham used for fossilisation. Visit his website or his instagram to see more stunning images:

Screen Shot 2017-02-22 at 12.40.14 PM.png

They are so bizarrely satisfying to look at.

14596643_132602190536999_3248076031281594368_n14726167_659982240841793_7088803321154109440_n13394985_277212012632054_15421661_n

Tagged , , , , , , , , , , , , , , , ,

FOX Channel’s Pop-Up Tattoo Studio

Last year, FOX Channel teamed up with creative studio Black Ship to create a tattoo studio, where fans of their shows such as The Simpsons, The Walking Dead, Family Guy, Prison Break, Futurama, American Horror Story, American Dad, How I Met Your Mother etc. could get inked with their favourite characters. The studio was created for last year’s Comic Con Portugal, lasting 4 days, consisting of 4 local artists (from Heavy Handers Tattoo studio) who designed more than 80 tattoo options related to the wellknown series of FOX and FOX Comedy.
The ink was free, resulting in over 100 people receiving their favourite characters, logos, objects and quotes of their chosen FOX series. Those who were too slow to book a place were able to watch via livestream on social networks.

Now that’s a bold (and permanent) idea for a campaign! Great video editing by Black Ship.

Tagged , , , , , , , , , , ,

Four Years: It’s A 10 Hair Care

There was so much shade at the Super Bowl! The line “America, we’re in for at least 4 years of awful hair. So it’s up to you to do your part by making up for it with great hair” takes a hilarious dig and the President’s bizarre quiff. Created by Havas Edge for It’s A 10 Hair Care (weird name by the way…).

Tagged , , , , , , , , ,

Brand Identity: Kaibosh

Design agency Snask were commissioned by Norweigen eyewear company Kaibosh to create a brand identity for both their general campaign and for in-store design. Encompassing the requirements from Kaibosh, Snask created an identity using a custom typeface (Sentrum) and bold icons for a colourful, fashionable and expressive rebrand.

kaibosh_02_identity-image_vertical-1250x3377

I love this! “Eyes before guys” ha!

The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. We added two eyelashes as a symbol to distinguish the identity and to use as graphic elements for many different scenarios. We created the entire flagship store with shelving systems, signage, colours, murals, etc. The project ranged from a typeface and still life photos to campaigns, fashion photography, notebooks and towels.

kaibosh_08_windowblinds-typography_peaking-1250x873

kaibosh_13_stationaries-1250x899

kaibosh_18_magazines-1250x872

Tagged , , , , , , , , , ,

Netflix: The Art of Design

HELLO! Yes please.
New documentary series ‘Abstract: The Art of Design’ will feature designers Paula Scher (Pentagram), Bjarke Ingels (Danish architect), illustrator and graphic designer Christoph Niemann, stage designer Es Devlin and the shoe designer behind Nike’s self-lacing trainers, Tinker Hatfield.

Looks interesting. Anything with Paula Scher.

Tagged , , , , , , ,

Samsung Galaxy: Crazy

January is the month for fitness. “New year, new me” and all that crap, so agencies are jumping on the exercise bandwagon. Samsung’s advert by Weiden + Kennedy (Portland) communicates the idea that “Samsung’s Galaxy S7 + Gear Fit2 can help you make sense of it all by organising your workouts and helping you track your progress”.
Funnily enough, yesterday I blogged about Apple’s Nike+ Apple Watch which actually had a similar vibe – weird things relating to exercise. However, W+K’s concept is slightly more relatable and less extreme, being that we do weird things when we workout. Guilty!

The campaign is followed by 2 more ads, which I don’t think are as funny, but are reaching out to the Average Joes trying to lose a few pounds. Great campaign!

Tagged , , , , , , , , , , , , , , , ,

Gender Stereotypes and Children: Stop Gendering Toys!

It’s like something from my childhood imagination! Created by Proximity BCN with production by Post23 for Christmas last year, this ad for Audi Spain goes way beyond a whimsical animation. At first glimpse, one would assume this is an advert for a toy store in Spain.
The animation is an attempt raise awareness regarding gender-specific toys – an important message that plenty of other kids brands have attempted to explore. The campaign was accompanied the hashtag #CambiemosElJuego (“Let’s change the game”) to start a discussion about the topic online.

Eva Santos, Creative Director at Proximity says:

There is a growing trend for brands to communicate what they are all about and how they intend to improve people’s lives.

So, this is an experiment rather than Proximitie’s beliefs?… Weird statement. Anyway, Audi Spain rep Ignacio Gonzalez sums up the idea more eloquently:

“The Doll That Chose to Drive” is the brand’s way of helping to promote a more egalitarian social model … starting with boys and girls, tomorrow’s drivers.

This topic is something I’ve explored a lot (especially at university) – the gendering of children’s toys being limiting, and frankly archaic. Smyths Toy Superstore followed the genderless toys notion, featuring a cartoon boy in princess fancy dress (although the ad is pretty crappy itself):

Smyths were highly praised for the ‘If I Were A Toy’ advert for breaking gender stereotypes, but this wasn’t the first time a kids’ ad had the support of gender-variant consumers – Barbie released a Moschino Barbie (costing $150…. what-the-f!) in 2015, alongside an advert for Mattel featuring an adorable boy. For the first time ever, a boy was been featured in a Barbie commercial:

The list could go on! More and more, I’m seeing both girls and boys sharing their toys and blurring the gender lines in adverts, ignoring gendered products forced upon them by society’s notion of gender. It’s a very bizarre concept considering consumerism and mass-consumption of gendered products are entirely created by social constructs! The strict divide in gender when it comes to children is something adopted by familiarity – they don’t come out wearing gendered clothes, asking for a pretty pink pony.

Here’s an image by one of my favourites, Barbara Kruger, which is think is very apt for this topic:

1440_shop-therefore-i-am

Tagged , , , , , , , , , , ,

Nike: The Man Who Kept Running

Kevin Hart stars in Nike’s Apple Watch campaign, created by Weiden + Kennedy (Portland), featuring a series of hilarious sketches focusing on the “Are we running today?” feature. It’s no wonder Kevin has been snapped up by another brand to do their ads, as he makes a very convincing self-sufficient, delusional wanderer.

My main concern is, how did he charge is Apple Watch? MYSTERIOUS.

Tagged , , , , , , , , , , ,

Eugen Merher: Break Free (Adidas)

Eugen Merher is a student director at the Filmakademie Baden-Wuerttemberg in Germany, and has created an ad for Adidas that has left me feeling both emotionally vulnerable and inspired at the same time.

“Break Free” tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by Adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

I even tried to find the beautiful soundtrack (composed by Alex Wolf David), but alas he is only 24 and also a student with Eugen, so not avaialble on Spotify.

Tagged , , , , , , , ,

Branding: Diz-Diz Popcorn

I can’t say I’ve ever seen such extravagant and fashionable popcorn packing before! Gourmet microwave popcorn brand Diz-Diz hired branding and design agency TATABI Studio to design packaging for their unusual flavours.

69f5fd36701951-57271b77da56ea7c53036701951-5727192ba2433

The colour-scheme and metallic packaging is so on trend, particularly as gold and silver tones (especially rose gold) are dominating fashion and clothing designs. These beautiful combinations, on top of a white and grey marble, are also prominent in cosmetics brands – I feel like I should be rubbing the popcorn on my face, not eating it!
Usually consumers would be interested in the speed and ‘ready-meal’ appeal of microwaveable popcorn, but TATABI have gone above and beyond this POS, focusing on the quality and aesthetic of such a simple product.

78dba436701951-572720c4cbacb405e0236701951-57271ed5aa407

Tagged , , , , , , , , , , , , , , , ,