Monthly Archives: March 2018

CALM: Project 84

CALM (The Campaign Against Living Miserably) is a charity dedicated to preventing male suicide, and a charity that has a big place in my heart. I am a ig supporter of the charity and always enjoy seeing what campaigns they produce to lift the lid on a subject that is unnecessarily, and dangerously taboo. Male suicide is the single biggest killer of men under the age of 45 in the UK, and ad agency adam&eveDBB collaborated with CALM to raise awareness of this statistic.

Project 84 is a stunt campaign that placed 84 mannequins on the ledges of London’s ITV Southbank buildings to represent 84 real men who committed suicide. The number originates from the statistic that every two hours, a man takes his own life, making about 84 deaths per week. Sculptor Mark Jenkins, created this work of art alongside friends and families of those who have committed suicide:

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This campaign is about both raising awareness and showing that there is no shame in men talking about their mental health. I love this kind of work, and I think it has been executed perfectly. More importantly, it’s had a hell of a lot of people talking about this male epidemic, with users on social media tweeting images of the sculpture and the hashtag #Project84.

This is what design and advertising is all about.

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Spotlight: Henry James Garrett | Drawings of Dogs

Brighton based illustrator Henry James Garrett aka Drawings of Dogs first created his wonderful illustrated stories after dropping out of his PhD studies due to anxiety. He started drawing and creating stories as a means of soothing his anxiety, which eventually lead to selling greeting cards. This is his story, wonderfully illustrated, of course:

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I first found out about Henry’s illustrations from Pride London who have collaborated with him for this year’s Pride festival. Prior to this he currently has a series of weekly cartoons for The i Newspaper, which features other animals, called Adventures in Anthropomorphism. The comic above is a narrative told by Billie, Henry’s real life dog, which first appeared in CALMzine, a magazine for mental health charity CALM. This makes me love Henry even more because I am a huge supporter of CALM.

So he’s created illustrations for Pride and CALM. He’s living my dream.

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Pride tweeted “Homophobia can duck off! Around 1,500 animal species practice same-sex coupling. Only one species practices homophobia.”

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“Trans women are women. Trans men are men. Non-binary people are non-binary. Always assume that a person is an expert in themself.”

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Above are some of the illustrations he has created for Pride, but he also covers other topics like racism, feminism, kindness, politics, and of course his usual funny animal jokes:

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I love his style – the simple, line drawn illustrations is reminiscent of my own preferred illustration style. I have always been drawn (pun intended) towards art that conveys a strong message and make us question how we treat each other. Comics that make us giggle are great too – let’s not under-appreciate his copy skills.

I honestly will be here forever if I post all my favourites, so make sure you check out his Instagram.

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MoneySuperMarket: Action Man

You all would have seen this great new ad by now – it’s ‘Action Man’ by ad agency Mother (London). The camp 60-spot aired last week, featuring a partnership with Licensor Hasbro to show how Action Man and his pals saved money on their bills. The UK’s leading price comparison website has created a series of iconic and creative ads featuring the line “I just saved with MoneySuperMarket and now I feel EPIC” . Although there have been 1 or 2 adaptations (particularly the breakdancing bodyguard) after their first ad that I didn’t like, MoneySuperMarket have come back with another winner! The “Epic” series, previously featured He-Man and Skeletor in a “Dirty Dancing” pastiche, and a businessman twerking in hotpants.

The vibe is very 80s/90s, featuring ‘Finally’ by CeCe Peniston, and some hilarious struts and dance-moves. Unfortunately this is the last campaign Mother will be doing for MoneySuperMarket as they have just announced their split – it will be interesting to see if they continue with this campaign or create something new with whichever ad agency they partner up with…
Pip Heywood, Brand Director at MoneySuperMarket, said:

Having shared great success, many awards and a lot of fun in developing the ‘save money, feel epic’ campaign with Mother, we acknowledge it’s time for a change.

After winning many awards and creating a viral buzz, I’m looking forward to seeing what MoneySuperMarket will do next. After creating so many memorable campaigns, I don’t quite understand why they decided to split from Mother! A mutual uncoupling perhaps?…

Their website even features the action figures:

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