Monthly Archives: September 2013

Toyota. We are Hybrid.

“Toyota Motor Europe and Saatchi & Saatchi EMEA have launched a new brand film “We Are Hybrid”, celebrating Toyota Hybrid’s 5 million unit sales success and the happiness effect the engineering has on drivers.
The film made it’s debut at the Frankfurt Motor Show and is directed by hot shot UK collective “Bullion”. The film is a dynamic edit of different people, objects and places that, when paired together, form different kinds of smiles. Hundreds of images were filmed over 4 days across the UK to bring this bright optical experience to life. Combined with typography, punchy messages and positive music, the film aims to convey the feeling of a Toyota Hybrid driver.”

Usually I love Saatchi’s adverts, but I am not impressed by this. I have no further comments.

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Bertolli Makes the Most of Barilla Chairman’s Anti-Gay Comments

Bertolli took advantage of the comments made by Barilla’s chairman about how the company would never put gay couples in its advertising. Bertolli posted pro-gay imagery in its social feeds, “Love and pasta for all!”

“We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach,” – a rep for Orca im Hafen, Bertolli’s social-media agency in Germany.

The brand has been gay-friendly for years, too, with this old advert:

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Human vs Internet

“We, as human beings, think that through social networks, we’ve somehow become more social creatures.

The problem with this theory is, the more we “connect” online, the less actual human interactions we have, making us actually fairly unsocial.

A new video breaks down exactly how the social aspects of human beings have evolved and transformed, showing how we’ve regressed from a social standpoint.

Shimi Cohen shows exactly what’s wrong with our social structure now, and how we manipulate how we want to be presented to peers, family members, and potential mates on social media, rather than having vulnerable and genuine conversations in real time.”

Very interesting! I had studied lot of what was said here in Psychology A Level (oh how I miss it!), so I really enjoyed this video. Plus, the graphics were fantastic.

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Richard Dawkins: Why are there still Chimpanzees?

Richard Dawkins clears up the misunderstanding of Evolution that is all too common: If we descended from Chimpanzees, then why are there still Chimpanzees? Dawkins explains that we DID NOT.

Not that this isn’t the most obvious thing ever, but believe it or not, I have heard people express this opinion/misconception!!

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Mercedes-Benz TV: MAGIC BODY CONTROL

As part of Mercedes-Benz Intelligent Drive MAGIC BODY CONTROL ensures optimum driving comfort.
Advertising Agency: Jung von Matt, Germany

This did make me laugh! I don’t approve of using animals for entertainment, which is a worry that they were possibly sedated or clipped, but I can’t deny that it’s a great ad.

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#PubLooShocker

I am so certain I had already posted this, but whilst looking for advertising research for uni, I couldn’t find it in my posts!
This is Leo Burnett London’s new Pub Loo Shocker campaign for the Department for Transport’s THINK! campaign.

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M5S, Omofobia: “Noi non abbiamo paura”

“The M5S party, a political party in Italy, staged a protest to extend anti-discrimination laws to the LGBT community. The way they brought attention to their cause spread much further than the walls of Parliament.

The person speaking during most of the video is named Silvia Giordano, a member of the Italian Chamber of Deputies. This protest is happening because, right now, same-sex couples living in Italy have no shared rights to property, social security and inheritance. They also can’t get married. A rough translation of what Giordano is saying:

“Mr. President (of the House of Deputies), beyond the thousands of excuses and quibbles, we’re talking here of matters of the heart, of feelings, of emotions. Because a kiss and a hug have not and will never hurt anyone. In fact, they are part of what contributes most to making us human. We want to make that clear. And so we’re going to pull back the veil and to demonstrate that there is truly nothing to be afraid of. And we, Mr. President, are not afraid.”

The deputies, members of the M5S party, then hold up signs protesting a political compromise that’s restricting the rights of LGBT Italians — while the rest turn to their colleagues and demonstrate just how unscary a kiss is.

The best line, though, comes from the President of the Chamber at the end. He can be heard saying, “Onorevole Nuti, se ha finito di baciare il collega, faccia ritirare quei cartelli,” which translates to: “Honorable Mr. Nuti, if you’ve finished kissing your colleague, please take down those signs”.

 

Made my day. I found this on the fantastic website ‘Upworthy’ (check it out if you’ve never seen it!) It brings me a lot of joy to know that the world is slowly (but surely) progressing with human rights.

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Opinion: Tutors have failed design graduates

By Simon Wright, Greenwich Design on July 18, 2013

(from Digital Arts)

“Simon Wright, MD of Greenwich Design has been unimpressed with the new graduate designers that he’s been interviewing for jobs – and says the tutors are to blame.

We’re all so busy, few of us give much thought to how important we are to ‘Brand UK’.  The government says that innovation is one of the major factors that will help the economy grow – after all, it was the Brits who unravelled the genome, helped design the iPod and invented the World Wide Web.  It has been fantastic to see how the passion of design industry bodies has turned around the government decision to remove design and other creative subjects from the compulsory school curriculum, with the#IncludeDesign campaign, however, there is still a lot to be done in the Higher Education sector if we want to ensure we have a decent calibre of innovators to lead the next generation of the UK Design Industry.

Indeed, if my recent visits to several colleges are anything to go by; we are not currently doing our best to nurture talent to produce employable grads.  Open evenings felt more like county shows rather than showcases for the future of design.  The majority of ideas on display were replays of existing ideas, such as iPod stands.  There wasn’t a single student that offered up something that made us stop and think. 

It’s not the fault of students.  As you would expect, the ones we spoke to were passionate and enthusiastic about their subject.  The problem, made clear by a dearth of tutors in attendance, is a total lack of direction. Many tutors, perhaps because of the overwhelming admin they have to do, seem to have become indifferent to their protégés.

Talking to students it seems they are left pretty much to get on with it themselves.  They receive very little mentoring and, worryingly, it seems that when they ask for advice, some tutors say they are not allowed to give it!  And, with tutors apparently drifting in at 10 in the morning and disappearing at 5, what does this say to students about work ethics?

Better teachers, better practice

Good tutors are essential to the future of design.  It’s not enough for students to learn the tools of the trade.  They need to learn who they are, what they love and what they want to be.  These are all things which are difficult to discover without guidance and nurturing.  Tutors need to engender innovation and encourage off-the-wall thinking – if you can’t do it when you’re a student, when can you?

However, colleges also need to provide students with real life situations with genuine links with businesses investing in the future of British design.  Some colleges are doing this, but far too many are simply paying lip service.  A grounding in the real world is paramount for providing students with commercial understanding as just being a good designer is not enough these days.  Left to their own devices, all students would want to do is draw, but if they want the best chance of a career in design, they need to learn how to pitch ideas, price projects and prepare business plans.

Degree courses also need to be more focussed.  They often appear muddled and unstructured, not giving students a clear understanding at the outset of what they will achieve.  In addition, modules are often done in isolation with scant teaching on how skills and disciplines integrate which limits student thinking and potential.

Competition for jobs is huge but, if the interviews Greenwich Design has been conducting over the past months are anything to go by, many fresh designers are simply not savvy enough for agencies to risk investing money in.

The design industry itself needs to take more interest in colleges and be given the opportunity to advise them on what tomorrow’s designers need, while colleges need to empower and inspire their tutors to do the same for their students.  Otherwise, I fear many students will be wasting their student loans, while Brand UK will be wasting an opportunity for sustained competitive advantage.”

 

Unfortunately, I must say, I couldn’t agree more. Whilst most of the comments on this article disagree with what has written, I have related to absolutely everything mentioned. My university experience has, unfortunately, just been a ‘lip service’, with minimal industry talk and, for some, completely pointless critiques. However, there have been positives of my 3 year degree, but if I COULD turn back the clock, I would have either applied for another course somewhere else, or gone solo.

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Rob Hefferan

Whilst my main creative passions are design (and writing, of course), I do still have a soft spot for art, particularly portraits. I haven’t drawn in years, but used to thoroughly enjoy creating hyper-real/photograph drawings, and when I see a sensation (Chuck Close is my favourite artist!!!), I have to blog about it.

 

Rob Hefferan’s paintings are unbelievable! This is his website

How can someone be so talented?!… and patient! Absolute works of art.

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Phonebloks modular phone concept isolates components in swappable blocks

“Though some take the DIY approach to replacing a faulty part in a smartphone, many elect to discard it in favor of an upgraded device, something that results in a fair bit of electronics waste. To mitigate this — and to make it easy for a handset to be upgraded — the Phonebloks concept has isolated components in removable blocks that can be swapped out with the turn of only two screws.”

As a designer, it is a fantastically creative and innovative idea, however, this would never work as an actual product. The idea really fascinated me though, and I can imagine this would be a great project idea on my university course.

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