Tag Archives: digital

Nike | Go Lighter, Go Longer: ManvsMachine

I’ve been a huge fan of design and motion studio ManvsMachine for years, and their latest award winning project for Nike goes to show that they’ve undoubtedly still got it! Winning the only UK design studio gold at Cannes Lions 2017, they explored the created a “metaphorical exploration of air and the negative space it occupies”.
The campaign was created for the new Nike Air Max, exploring negative space with a colour scheme I’ve totally fallen in love with.

The designs work flawlessly as both a motion piece (above) and as 2D images (below). The campaign has been executed across numerous mediums including social media, DOOH, billboards and product packaging. I am obsessed.

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AKQA: The Snow Fox

Creative agency AKQA have created this children’s digital storybook for Christmas, transforming the traditional bedtime story of flicking through the pages into a beautifully designed app.

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Inspired by the winter tradition of stories by the fire, The Snow Fox puts the magic of storytelling into the hands of children like never before, giving them the power to bring each page to life in their own personalised story.

Not only is the app’s aesthetic beautiful, the added detail such as personalisation (name and gender of the child) and recordings of the child’s voice for a rendered video at the end is the perfect addition to this digital book.
I love the illustration style and colour palette, which seems to be a rare find in companies and brands who randomly roll out apps and games (not naming any names, Channel4’s ‘Gogglebox’ game, wtf) with little consideration regarding the design.

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B-Reel: Claw Your Way to the Top

Attention makers, creatives and techies! Agency ‘B-Reel’ has created a digital version of the classic arcade claw machine, complete with RFID-enabled prizes. The objective is to win a job interview, but as the video suggests, it could take place while surfing, a phone-call, getting a massage… the weird list goes on.

Aside from the impressive development and 3D printing – the art direction itself is fantastic. Gradient backgrounds and single-colour 3D objects are really on-trend in the world of design at the moment. Flat design seems to be on its way out.

BReel is a team of storytellers and technologists creating new ways to connect brands and audiences.

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Exterion & TFL: London is Open

Earlier on in the year the Mayor of London, Sadiq Khan, asked creatives to submit their ideas for the #LondonIsOpen campaign, which was commissioned by Art on the Underground to demonstrate that London is still open to people of all backgrounds despite the awful aftermath of the EU referendum.

The campaign ran across all 270 London Tube stations, including work from Gillian Wearing, Tania Bruguera and Mark Titchner, amongst many others. The posters appeared as both print and digital, with a running theme of inclusivity and diversity.

Sadiq Khan said:

This campaign is about what kind of city we want to live in – and I’m proud to be working with the mayor to get across the message that our capital is a place where everyone is welcome.

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Now, Canary Wharf station has been given the largest ever Tube advertising screens (7.2m x 4m each). The artwork called “No them only us” was created by Mark Titchner for the #LondonIsOpen campaign, in collaboration with the station’s architects Foster & Partners, which greets tube users in the main ticket hall.

Whilst this campaign cost £1.1bn (that is ridiculous!) the message is really important at a time when xenophobic and racist attacks are on a rise after the EU referendum debate. I’m not sure how long the ads are running for, but I hope they stay up for a long time.

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Snakebite | Adobe Marketing Cloud

“This new spot reminds us that we can’t just look at data in a silo. Everything we do as marketers culminates in an experience for our customers. Even if some of the numbers look good, the overall experience may still be poor. We want to help marketers think in terms of experience, not just performance.”

– Alex Amado, VP of experience marketing at Adobe

This ad explores the consequences of not managing marketing properly, and encourages marketers to look at the data; know their audiences; understand the performance of their marketing efforts; look more broadly in marketing.

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Subway Ad Shows a Woman’s Hair Blowing Around Whenever a Train Arrives

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat’s Apolosophy products.

Got to love this great use of digital advertising and interactive advertising.

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The Barbican: Digital Revolution

 

 

 

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Really interesting exhibition. It was amazing to see the first computers, video game consoles, WWW etc., as I’ve never actually seen them in real life! It was also incredibly nostalgic to play certain games (especially The Sims!) that were groundbreaking at the time.

I really would recommend this to everyone, even if you don’t particularly have an interest in digital design. The exhibition made me really appreciate how amazingly advanced technology and design has evolved in my lifetime alone, let alone since the first PC was made!

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