17-minute story traces company’s history By David Kiefaber.
Lego turns 80 this year. To celebrate, the company released this really neat cartoon short about its humble origins (key words are “fire” and “low sales”) and how it revolutionized the toy industry by offering kids a “system of play” instead of readymade toys with few, if any, customization options. It’s weird to hear Lego talk about this now, when half of its output consists of assembly kits for branded properties (Batman, Harry Potter, Star Wars, etc.) with tons of specialized parts. It’s also weird that, according to the film, company founder Ole Christiansen didn’t start visibly aging until his 60th birthday. But that stuff can’t diminish how charmed I was by the animation and voice acting and the “fail, try harder, succeed” message communicated here. They should make another short film in five or 10 years about the sadistic person who made Lego bricks razor sharp, because he obviously never stepped on one.
Amazing! Lego and Legoland was a massive part of my childhood. When I have children, I cannot wait to take them to Legoland – it was always such a magical and fun experience for me. I wasn’t aware of the Lego story, but watching this is very inspiring.