Category Archives: animal rights

Google: Year in Search 2016

I’m not crying, you are…

Wow, 2016 has been the worst year for humanity during my lifetime. I’ve cried more tears over the destruction of lives (emotionally and physically) than I have over my own personal challenges this year.

2016 was the first time in my life that I questioned whether I really wanted children (this is coming from someone who’s wanted nothing but that since I can remember) – whether I wanted to ever create a human being and bring them into a world where we are all still so divided. Not just a handful of us, like I thought it was – there are a lot of people out there who believe that certain groups of people are better than others. Thousands and thousands of them.
I’ve lived my life with the reassurance that bigoted people are idiots who live in a tiny bubble with a small group of other morons, mainly due to my educational background family and friends. The revelation that we actually haven’t progressed as a society as much as I assumed we had has left my heart broken and my hope for humanity shattered into a million tiny pieces.

It’s draining and it’s tough voicing my opinion and trying to make a difference when people don’t truly care. Something I’ve also learnt over the last few years is that there’s a huge difference between ‘caring’ and ‘doing’ – we can’t possibly defeat the likes of homophobes and racists by saying “I have a black friend”, “I went to gay pride” – you have to fight. You have to stand up and say “NO!” – you have to correct people and educate people. We may be fast approaching 2017, but sadly we’ve not actually made much progress…
I don’t know what it will take to shake people into realising that sharing a Facebook post won’t stop a suicide from homophobic bullying or a young black man being shot. What I know is that if you’re reading this, you have access to 2 of the most powerful things right now: your voice and the internet. USE THEM!

“Love is out there. Search on”

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Canon: Rebel with a Cause

*Do not watch if you are in an emotional disposition*

My heart has melted. To celebrate Canon EOS Rebel’s 25th birthday, Canon created the ‘Rebel with a Cause’ campaign to empower professional photographers and modern day ‘rebels’:

As part of the final phase of Rebel With A Cause, we invited people to tell us what makes them a rebel, and from there our contest winner was selected. Meet our latest Rebel With A Cause, Guinnevere Shuster. She’s an animal activist and photographer who stands out as a true modern day rebel. Guinnevere gave shelter dog, Willa, the best day of her life to show how much life she has to live. Unfortunately, 3,300 shelter dogs are euthanized every day in America. This is Willa’s story. There’s a rebel in all of us.

I thought my job was great – Shuster’s is just something else!
The creative is so much better than the usual animal adoption PSA-style ads, and adds personality to the dogs rather than showing them abused and hours away from euthanasia.

Don’t forget… adopt, don’t shop.

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WWF: Tiger Protector

I am not crying, I have a large twig in my eye.

Created by J. Walter Thompson London and directed by Martin Stirling, ‘#iProtectTigers’ is an emotive ad featuring a CGI tiger and a personalised book encouraging children to sign up to the charity as “tiger protectors”.
The spot sees a family nurse a tiger back to health, eventually going back into the wild, emphasising the message that we can provide care for the quickly depleting species by donating £5 a month. 95% of the world’s wild tiger population has been lost in the last 10 years…
As part of the integrated campaign, the project has been designed as a gift for children – the book can be personalised with the child’s name, gender, skin and hair colour. Even the parent role can be personalised, steering away from the usual “donate £X a month and adapt an animal” campaign.

Jasper Shelbourne, Creative Director at JWT London says:

By making people Tiger Protectors we are bringing the audience much closer to the action, something manifested in the book, film and print. And, executionally there is something uniquely engaging about a 700lb Tiger in a small bedroom in suburbia.

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Real Scary: WWF

This Halloween, the Sid Lee Collective paired with the World Wildlife Fund to create an ad featuring ‘Real Scary’ masks – a representation about the real terrors we face today – environmental issues. For Halloween we dress up as imaginary monsters, but in this campaign the costumes represent real issues we should all be scared of, such as oil spills, factory farming, overfishing and pesticides.

Jeffrey Da Silva, ECD of Sid Lee Toronto said:

The damage humans are doing to the planet is much scarier than any imaginary monster. Kids seem to know this better than adults, and Halloween night felt like the perfect time to spark a conversation about what they are truly scared of.

The campaign video runs alongside a series of posters of the ‘real scary’ monsters featured in the video:

realscary_media_5realscary_media_hero_2

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Peta | Behind the Leather

Ogilvy & Mather Advertising Bangkok teamed up with PETA Asia to launch this shocking pop-up shop in one of Bangkok’s hippest shopping malls to show consumers the suffering behind every exotic-skins bag, belt, jacket, and pair of gloves or shoes.

This is great! Right up my street.

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