Monthly Archives: Dec 2017

Christmas Advert: My Runner Up

Last Christmas, Heathrow Airport created this wonderful advert featuring toy bears brought to life in a love story. Perhaps it was the sentiment to an elderly couple (Doris and Edward) or my childhood love for teddybears that made my heart melt – but although this advert wasn’t my no.1 last year, it certainly made me feel all the feels:

“Coming Home for Christmas” amassed almost 6 million views last year, and ad agency Havas (London) have been commissioned again this year to create a sequel for the adorable teddybear tale:

The creative tells a similar heartwarming tale, looking back at Doris and Edward’s 50 year relationship, all the way back to the 1960s. There is something about this (maybe the way they dress) that reminds me of my grandparents. Very cute!

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Anomoly: Dear Satan

Amazing Christmas creatives don’t always come in the form of TV ads. Advertising agencies often create ‘holiday cards’ or animations to send to clients and post on social media. This year, ad agency Anomaly have created a hilarious 2D animation, with a holiday twist called Dear Satan:

The short film is narrated by the legendary Patrick Stewart, and was written, directed, animated and produced by Anomaly. The narrative focuses on what happens when you make a typo in an amusing tale about Satan’s frozen heart feeling compassion for the first time. I won’t ruin the rest of the film!

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Christmas Adverts 2017: Who is my number 1?

Well well well, this year is almost over and what better way for any creative to finish the year then to look forward to the competitive Christmas ads. Unfortunately though, this year I was thoroughly disappointed! John Lewis? Meh; Aldi, cute but the same as last year; Very, cute I guess; Debenhams, errr I didn’t get the hype; Very… cute I guess.

I had big expectations for John Lewis this year – I absolutely adored last year’s trampoline ad, but this year’s monster ad felt like a washed down version of the same vibe. I don’t know, it just didn’t do it for me. There wasn’t the same creative spark and humour.

There’s one ad that stands out from the rest by far, and that’s ASDA! Ad agency Saatchi & Saatchi created a Willy Wonka cross Wes Anderson style advert for ASDA called “Best Christmas Ever”. The ad depicts a magical tour around The Imaginarium where all of ASDA’s Christmas treats are created:

Sara Rose, CD at Saatchi & Saatchi (London) said:

Although the campaign has a fantastical element to it, our stories are firmly rooted in what Asda has to offer shoppers this Christmas, from old favourites to inventive new treats like gin infused chocolates and massive Christmas puddings. Our first thought was ‘how do they come up with these things?’ And the campaign just grew from there.
Earlier in the year we held sessions with our customers to get feedback on our Christmas range. As we talked to them about Christmas we could see how much joy and happiness planning their Christmas brought them—we knew we wanted to reflect that in our ad.

ASDA has gone full force on this campaign with the use of social by creating a Snapchat filter that turns users into the ad’s moustached weightlifters. Also, 2-second content and carousel ads feature on Facebook, and the use of Trueview videos for the first time. Trueview will connect audience search terms to relevant video content online via YouTube and Facebook.
The 60 second TV ad will be supported by 30 segments (focusing on gifting, home decorations, parties and gatherings, and “the big shop”) as well as :10s and :06 bumpers on YouTube. AND all of that will be joined by cinema, radio, print, digital OOH. And breathe.

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