Monthly Archives: July 2012

Dads in Briefs – Advert for BGH

 

Three spots honored: “Dads In Briefs,” “Friends,” “No Signal”
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Production Company: Primo, Buenos Aires
Country: Argentina
Lions Won:

 

This advert is my absolute favourite out of the list. I do not understand how it only received one award and was #10 (I’m assuming they are in order) on the list.

The comic brilliance in these three BGH adverts is amazing, but my favourite is definitely Dads in Briefs out of the three. The idea of making it look like some sort of health epidemic is hilarious, with the use of a black and white filter which is a deliberate contradictory use of seriousness with clear humour.

Despite not living with my father, it’s something I can laugh at and relate to, which shows how successful this advert is. How can you not laugh?!

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Three Little Pigs – Advert for The Guardian

Agency: BBH, London
Production Company: Rattling Stick, London
Country: United Kingdom
Lions Won:
      

This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.

Another amazing advert. Genius advert. This is the kind of work I’d love to produce in my future career, one that embodies the social media world we now live in. People complain about the use of computers and people on the internet, but we live in a new world now, where anything is so easily accessible and where you can efficiently express your opinion. Sure, there are major disadvantages to how available data on the internet is these days, but we’re moving forward into a new world of technology, creating new jobs, new products, new health benefits, new hobbies etc. … the list goes on!

Despite my slight hatred towards a lot of aspects of the media, the way it has grown does fascinate me. My own addiction to social networks proves that new generations are evolving to be almost reliable on social networks and the internet in general (whether we like to admit it or not). Now, we can say absolutely anything we want, anywhere on the internet.

The story line using the classic Three Little Pigs is fantastic – adding a dark, deep side to the children’s tale whilst incorporating modern phenomenons. The attention to detail throughout is outstanding, too.

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The Bear – Advert for Canal+

Agency: BETC, Paris
Production Company: Soixante Quinze, Paris
Country: France
Lions Won:

“The more you watch Canal+, the more you love cinema”
http://viralmente.blogspot.com/2011/10/canal-bear.html
Credits
Agency : BETC Paris
Director: Matthijs van Heijningen
Production Company: 75

The awards received for this ad are very well deserved, in my opinion. Usually I don’t find anything animal related (like an animal rug) funny, but this advert is the epitome of hilarity. I think you don’t really expect the ending, and even the beginning was ambiguous, but I think the funniest part is the characteristics given to the bear and how much thought the creatives have put into giving this bear a personality.

The message might not be as clear and straightforward as some adverts, but that’s the beauty of it. In France, I’m sure it has been an advert to remember and one that gets TV viewers giggling. Such a shame it wasn’t for an international company, because I’d love to see this advert in the UK!

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Segregation Series

Recently The Gordon Parks Foundation discovered over 70 unpublished photographs by Parks at the bottom of an old storage box wrapped in paper and marked as “Segregation Series.” These never before series of images not only give us a glimpse into the everyday life of African Americans during the 50′s but are also in full color, something that is uncommon for photographs from that era.

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Heart vs Mind: What Makes Us Human?

Heart vs Mind: What Makes Us Human?

Just watched this amazing documentary!

The beginning was very interesting where scientists and museum experts explained the role of the heart throughout society, from Egyptians to philosophers and doctors. It’s wonderful how far research has developed.

It’s strange how the majority of speakers in this documentary kept on saying how most people just see the heart as a pump, but I’ve never thought of it like that. I’ve always thought that the heart and the brain work together (the brain being dominant, of course), because I’ve felt a link myself. I’ve felt heart flutters when I see my boyfriend, I’ve felt heart pain when grieving, being upset or ‘heart broken’. I’ve also always believed that one can die of a broken heart.

The beginning of the documentary, however, did make me think more about my heart and how it works. To be honest, I’ve never really thought about it much before, and the importance of its role, but seeing a live one beat and being shown the workings of the heart was extremely interesting. It made me want to take better care of my heart!

The part about the heart also having neurones was fascinating. Seeing as the brain has neurones, which we associate with neurology – information, senses etc, it’s amazing that the heart has neurones too. For me, that’s pretty evidential that the heart has some involvement with how we think.

Anyway, I could carry on, but I don’t want to ruin it! Highly recommend this documentary, even if you do not know much about the body, the heart, psychology…

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Mars’ Heartless Animal Experiments

Not one of Mars’ experiments on animals is required by law. Even so, Mars has paid experimenters to kill untold numbers of animals in tests:

 

  • Mars recently funded an experiment on rats at the University of California, San Francisco, to determine the effect of chocolate ingredients on the animals’ blood vessels, even though the experimenter admitted that studies have already been done using humans. Experimenters force-fed the rats by shoving plastic tubes down their throats and then cut open the rats’ legs to expose an artery, which was clamped shut to block blood flow. After the experiment, the animals were killed.
  • Mars funded a deadly experiment on mice that was published in a 2007 issue of the Journal of Neuroscience in which mice were fed flavanols (phytochemicals that are found in chocolate) and forced to swim in a pool of water mixed with white paint to hide a submerged platform, which the mice had to find in order to avoid drowning, only to be killed and dissected later on.
  • In one experiment supported by Mars and conducted by the current Mars, Inc., endowed chair in developmental nutrition at the University of California, Davis, rats were fed cocoa and anesthesized with carbon dioxide so that blood could be collected by a needle injected directly into the heart—a procedure criticized by U.S. Department of Agriculture researcher Dr. William T. Golde, who notes: “This is not a simple method. … Missing the heart or passing the needle completely through the heart could lead to undetected internal bleeding or other complications.”
  • Mars supported a cruel experiment to learn how a chocolate ingredient called PQQ affects metabolism by cramming baby mice into 200-milliliter Plexiglas metabolic chambers—around half the size of a 12-ounce soda can—and then submerging the chamber for nearly five hours in a chilled water bath, inducing labored breathing in the distressed mice. Experimenters then shoved tubes down the mice’s throats every day for 10 days to force-feed them the PQQ, after which they were killed and cut up for analysis.
  • Mars funded a test in which experimenters forced rabbits to eat a high-cholesterol diet with varying amounts of cocoa, then cut out and examined tissue from the rabbits’ primary blood vessel to the heart to determine the effect of cocoa on rabbits’ muscle tissue.
  • Mars supported a test in which experimenters attached plastic tubes to arteries in guinea pigs’ necks and injected cocoa ingredients into their jugular veins to examine the effect of cocoa ingredients on their blood pressure.

What the hell… WHY?! What is wrong with this world?

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