Unless you’ve been living under a boring, creative-less rock, you’ll know that Mozilla have finally revealed their finished logo:
Our logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet.
You can read the full arrival statement here, but here’s a quick look at the accompanying visual identity to the logo:
Cool. Very hip, very retro, very on trend. BUT WHAT THE HELL IS THIS?!?!?!….
Mozilla settled on the logo (thank god) incorporating the “://” url signifier, after several rounds of research, showing it as the most popular. It was closely followed by the dinosaur head logo above. What. the. hell. This was in the shortlist for the top 4 logo ideas. No, really. The other shortlist designs are pretty offensive too!
The design is an adaptation of a previous identity (The Eye, above) which saw a reptile eye shape created out of the “O” in Mozilla. Even that is better than whatever monstrosity the dinosaur head is supposed to be. Poor design hurts my brain. Let us pray.