Category Archives: animation

All the Things

Motion Designer Chris Guyot worked with 3D Designer Paul McMahon (‘The Rusted Pixel’) on this bizarre and colourful animation. ‘All The Things’ is a “collection of individual narratives, unified by a cohesive style.” It’s interesting to read about the concept behind each narrative, but even without any back story I like the random compilation of scenes.

The full creative process can be viewed here on Behance.

Tagged , , , , , ,

D&AD Identity 2017: The Beautiful Meme

Agency ‘The Beautiful Meme’ have been commissioned by D&AD again to design the creative for the 2017 D&AD Festival. The iconic D&AD Pencils have been animated alongside textures, designed to individually represent the award levels or categories from the D&AD Professional Awards.

d26ad20black20hi20res2028129

Ben Haworth, Creative Director says:

In advertising and design the D&AD pencil, the symbol of excellence, is ever-present. Around it the industry is weft and warp and flux. Nothing stays still and that’s as it should be. That’s what this year’s identity is about.

This amalgamation of 3D, geometry and motion design is proving to be a very popular design trend, and this has to be my favourite identity for D&AD to date. I particularly love the black Pencil above as it’s using just one colour (bar the yellow D&AD logo), which also happens to be my favourite colour… Also, the animation reflects the popular gif culture that has taken over the art and design world, with the designs working well as both statics and animations.

Screen Shot 2017-03-16 at 12.51.23

Tagged , , , , , , , , , , ,

The Boy Who Fell and the Man Who Picked Him Up Again

Illustrator and animator Hanne berkaak collaborated with the Norwegian leading professional organisation in psychological trauma, RVTS Sør, for an animation about self-harm. RVTS Sør work with those experiencing violence and traumas, migration health issues, and suicide prevention. Their primary goal is to ensure that those in need of support are met by conscious and competent professionals in all areas of the health services, with dignity and care.

This topic is really hard to tackle without creating something really obvious, or cringe-worthy, or untrue, or triggering. The list goes on! Hanne has managed to convey the struggles with self harm in an imaginative, relatable and warm way. As someone who is open about my own mental health and self harm addiction, Hanne has created something that I find incredibly relatable, totally appropriate and not like anything I’ve ever seen for this sort of topic. I also like the way in which the adult is portrayed – he is not hysterical or accusatory – which is how the adult confided in usually reacts (from my experience). Hanne portrays the teacher who clearly goes the extra mile for the boy, in a sensitive and calm way. Using muted colours contrasted with bold reds, she represents the physical cuts metaphorically without being distasteful or graphic.

Hanne said:

Doing research for the project, I found that children and teenagers often could remember that one person who did something out of the ordinary and made a huge difference. The film tries to encourage professional support workers to have the courage to meet traumatised children in a dignified way, not as clients, but as humans.

Hanne brought her emotional illustration to life with the help of lead animator My Eklund and producers from Mikrofilm.

Tagged , , , , , , , , , , , , , ,

FOX Channel’s Pop-Up Tattoo Studio

Last year, FOX Channel teamed up with creative studio Black Ship to create a tattoo studio, where fans of their shows such as The Simpsons, The Walking Dead, Family Guy, Prison Break, Futurama, American Horror Story, American Dad, How I Met Your Mother etc. could get inked with their favourite characters. The studio was created for last year’s Comic Con Portugal, lasting 4 days, consisting of 4 local artists (from Heavy Handers Tattoo studio) who designed more than 80 tattoo options related to the wellknown series of FOX and FOX Comedy.
The ink was free, resulting in over 100 people receiving their favourite characters, logos, objects and quotes of their chosen FOX series. Those who were too slow to book a place were able to watch via livestream on social networks.

Now that’s a bold (and permanent) idea for a campaign! Great video editing by Black Ship.

Tagged , , , , , , , , , , ,

Vicious Cycle

Vicious Cycle by Michael Marczewski features a group of robots performing a range of repetitive functions. Driven by mechanical devices, the machines speed up and the robots struggle to cope. Aside from the bizarre and mesmerizing animation, I love the colours and typeface Michael used for this animation!
You can watch the making of here.

Of course Michael works as a motion designer at ManvsMachine! What a guy.

Tagged , , , , , , , ,

Spotlight: Fyn Ng

In a world where flat colour and long shadows are the go-to design trends, motion designer Fyn Ng has turned design on its head. Playing with 2D UI, Fyn has created stunning 3D versions of everyday technology.
Fyn mixes texture, nature and everyday objects to create surreal 3D narratives using brands like Google, Facebook and Apple.

screen-shot-2017-02-03-at-12-32-13

Looking on his portfolio, I actually prefer his daily 3D renders, weekly series project over his professional work. What a great collection of downtime work! Check out his Instagram for more.

ui2_0-00-00-00_1000

ui1-0-00-00-00_1000

Tagged , , , , , , , , , , ,

Mainframe: For Approval

Look at those renders. Motion Graphics studio Mainframe took an idea for a downtime project by using recognised objects and movements, and turned them on their head. For Approval is a combination of seamless motion graphics elevated by the work of sound designer Max Greening. Chris Hardcastle (Mainframe, Manchester) says that the concept was “simply to subvert the physical properties of objects and materials and have some fun with a viewer’s expectations of how those things should behave”.

I could literally watch this on loop all day. Also, love the art direction.

Tagged , , , , , , , , ,

Gender Stereotypes and Children: Stop Gendering Toys!

It’s like something from my childhood imagination! Created by Proximity BCN with production by Post23 for Christmas last year, this ad for Audi Spain goes way beyond a whimsical animation. At first glimpse, one would assume this is an advert for a toy store in Spain.
The animation is an attempt raise awareness regarding gender-specific toys – an important message that plenty of other kids brands have attempted to explore. The campaign was accompanied the hashtag #CambiemosElJuego (“Let’s change the game”) to start a discussion about the topic online.

Eva Santos, Creative Director at Proximity says:

There is a growing trend for brands to communicate what they are all about and how they intend to improve people’s lives.

So, this is an experiment rather than Proximitie’s beliefs?… Weird statement. Anyway, Audi Spain rep Ignacio Gonzalez sums up the idea more eloquently:

“The Doll That Chose to Drive” is the brand’s way of helping to promote a more egalitarian social model … starting with boys and girls, tomorrow’s drivers.

This topic is something I’ve explored a lot (especially at university) – the gendering of children’s toys being limiting, and frankly archaic. Smyths Toy Superstore followed the genderless toys notion, featuring a cartoon boy in princess fancy dress (although the ad is pretty crappy itself):

Smyths were highly praised for the ‘If I Were A Toy’ advert for breaking gender stereotypes, but this wasn’t the first time a kids’ ad had the support of gender-variant consumers – Barbie released a Moschino Barbie (costing $150…. what-the-f!) in 2015, alongside an advert for Mattel featuring an adorable boy. For the first time ever, a boy was been featured in a Barbie commercial:

The list could go on! More and more, I’m seeing both girls and boys sharing their toys and blurring the gender lines in adverts, ignoring gendered products forced upon them by society’s notion of gender. It’s a very bizarre concept considering consumerism and mass-consumption of gendered products are entirely created by social constructs! The strict divide in gender when it comes to children is something adopted by familiarity – they don’t come out wearing gendered clothes, asking for a pretty pink pony.

Here’s an image by one of my favourites, Barbara Kruger, which is think is very apt for this topic:

1440_shop-therefore-i-am

Tagged , , , , , , , , , , ,

AKQA: The Snow Fox

Creative agency AKQA have created this children’s digital storybook for Christmas, transforming the traditional bedtime story of flicking through the pages into a beautifully designed app.

screen696x696

Inspired by the winter tradition of stories by the fire, The Snow Fox puts the magic of storytelling into the hands of children like never before, giving them the power to bring each page to life in their own personalised story.

Not only is the app’s aesthetic beautiful, the added detail such as personalisation (name and gender of the child) and recordings of the child’s voice for a rendered video at the end is the perfect addition to this digital book.
I love the illustration style and colour palette, which seems to be a rare find in companies and brands who randomly roll out apps and games (not naming any names, Channel4’s ‘Gogglebox’ game, wtf) with little consideration regarding the design.

Tagged , , , , , , , , , , ,