“A new billboard campaign featuring images of pregnant boys has been launched in Chicago with the intended aim of reducing teen pregnancy rates in the city.
The Chicago Department of Public Health has said it choose the unusual images because it wanted to impress upon young males that teen pregnancy is not just the girl’s responsibility.
The ad campaign has been rolled out this week in the city and suburbs, on transit buses, trains and billboards.
The ad campaign has been rolled out this week in Chicago and suburbs, on transit buses, trains and billboards
They have been placed close to local high schools where the teen pregnancy rate has recently increased, reports MyFoxChicago.
A similar campaign ran in Milwaukee last year and has been credited with helping to reduce teen pregnancy rates there.
Earlier this year a new teen pregnancy prevention ad from New York’s Human Resources Administration (HRA) came under attack for using ‘slut-shaming’ insults to deter unwanted pregnancy.
The campaign, which launched on March 3 in bus shelters and subway stations, featured pictures of toddlers next to messages that read: ‘Honestly, Mom… Chances are he won’t stay with you’ and ‘I’m twice as likely not to graduate high school because you had me as a teen.’
A similar campaign ran in Milwaukee last year and has been credited with helping to reduce teen pregnancy rates
Those ads were accused of using threats and ridicule to ‘promote the difficulties of teen pregnancy,’ instead of offering assistance and eduction to address what the HRA calls ‘the real costs of teen pregnancy for teens and their children.’
New York City’s Planned Parenthood denounced the ads, saying they are not the answer.
Haydee Morales, Vice President of Education and Training explained: ‘The latest NYC ad campaign creates stigma, hostility, and negative public opinions about teen pregnancy and parenthood rather than offering alternative aspirations for young people.
‘The City’s money would be better spent helping teens access health care, birth control, and high-quality sexual and reproductive health education, not on an ad campaign intended to create shock value’
An interactive component to the campaign also offered young people the choice to ‘Text “NOTNOW” to 877877 for the real cost of teen pregnancy.'”
Copying Saatchi’s ‘Pregnant Man’, much?!