Monthly Archives: May 2013

New billboard campaign launched in Chicago features images of pregnant boys to remind them that a baby isn’t just the girl’s responsibility

“A new billboard campaign featuring images of pregnant boys has been launched in Chicago with the intended aim of reducing teen pregnancy rates in the city.

The Chicago Department of Public Health has said it choose the unusual images because it wanted to impress upon young males that teen pregnancy is not just the girl’s responsibility. 

The ad campaign has been rolled out this week in the city and suburbs, on transit buses, trains and billboards. 

 
A new billboard campaign featuring images of pregnant boys has been launched in Chicago with the intended aim of reducing teen pregnancy rates in the city
 
The ad campaign has been rolled out this week in Chicago and suburbs, on transit buses, trains and billboards

The ad campaign has been rolled out this week in Chicago and suburbs, on transit buses, trains and billboards

They have been placed close to local high schools where the teen pregnancy rate has recently increased, reports MyFoxChicago.

A similar campaign ran in Milwaukee last year and has been credited with helping to reduce teen pregnancy rates there. 

Earlier this year a new teen pregnancy prevention ad from New York’s Human Resources Administration (HRA) came under attack for using ‘slut-shaming’ insults to deter unwanted pregnancy.

The campaign, which launched on March 3 in bus shelters and subway stations, featured pictures of toddlers next to messages that read: ‘Honestly, Mom… Chances are he won’t stay with you’ and ‘I’m twice as likely not to graduate high school because you had me as a teen.’

pregnant
pregnant
 

A similar campaign ran in Milwaukee last year and has been credited with helping to reduce teen pregnancy rates

 

Those ads were accused of using threats and ridicule to ‘promote the difficulties of teen pregnancy,’ instead of offering assistance and eduction to address what the HRA calls ‘the real costs of teen pregnancy for teens and their children.’

New York City’s Planned Parenthood denounced the ads, saying they are not the answer.

Haydee Morales, Vice President of Education and Training explained: ‘The latest NYC ad campaign creates stigma, hostility, and negative public opinions about teen pregnancy and parenthood rather than offering alternative aspirations for young people.

‘The City’s money would be better spent helping teens access health care, birth control, and high-quality sexual and reproductive health education, not on an ad campaign intended to create shock value’ 

An interactive component to the campaign also offered young people the choice to ‘Text “NOTNOW” to 877877 for the real cost of teen pregnancy.'”

 

Copying Saatchi’s ‘Pregnant Man’, much?!

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This Is What Winning Looks Like

A friend recommended this, and I’m glad I watched it! What an awful, disturbing place.

“I guess money talks…”

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Western Black Rhino Declared Extinct

Very sad. I wish poaching laws existed, but I guess those places don’t care….

Earth First! Newswire

[Support the Earth First! movement in fighting for global biodiversity. Donate or Subscribe to the Earth First! Journal today!]

by Blake Deppe / People’s World

western-black-rhino-with-calfAccording to the International Union for Conservation of Nature, Africa’s western black rhino is now officially extinct. After being a victim of increasingly devastating poaching and seeing little to no conservation efforts, the species is now gone, and others – including the northern white rhino and Asia’s Javan rhino – are expected to swiftly follow unless efforts to stop the senseless killing of them prevail.

The black rhino had not been seen in West Africa since 2006, and had been on the IUCN’s Red List of Threatened Species since then.

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When Did You Choose to Be Straight?

Street interviews conducted by Travis Nuckolls and Chris Baker (ilovechrisbaker.com) in Colorado Springs prove that asking the right question can be more important than anything you can tell someone.

Absolutely love these interviews. It’s funny, but also really interesting to see people say “well… I’d never thought of it like that before”, because that kind of logic and understanding can stop homophobia.
Still, it worries me that people STILL think being gay is a choice!

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The Daily Show: John Oliver’s Australia & Gun Control’s Aftermath

“John Oliver learns it’s pointless for America to study the Australian gun control experience because the situations are just too similar.

The similarities between Australia and America are pretty striking. The enormous difference, however, is the distinct lack of pro-gun special-interest power in the Australian government. If that blows your mind, check this out: Australian gun control was enacted by conservative politicians against the will of their conservative constituency. If Australian politicians can overlook a powerful minority to pass something that a nationwide majority approves of, why can’t our own suits and ties do it too?”

Hilarious! And so true. In my opinion, the ownership of guns is not a vital human right. Knowing your child is safe at a school or university without the risk of being shot IS!

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New Volkswagen Advert: Think Blue

A new advert to demonstrate our fuel-saving Start/Stop technology – which automatically switches off the car’s engine when stationary available across the Volkswagen range.

CREDITS
Client: Volkswagen
Communications Manager: Natalie Lamont
National Communications Manager: Kirsten Stagg
Marketing Director: Rod McLeod
Project: Think Blue
Agency: Adam&EveDDB, London
Executive Creative Director: Jeremy Craigen
Creative: Nikki Lindman
Creative: Toby Brewer
Planner: Tom Lloyd
Media Agency: Mediacom
Media Planner: Chantelle Ratner
Agency TV Producer: Lucy Westmore
Account Director: Jaimie Jennings
Managing Partner: Jonathan Hill
Business Director: Paul Billingsley
Account Manager: Tom Trevelyan
Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Audio Postproduction: Factory Sound
Postproduction: Work Post
Media: TV, Cinema, Online

Amazing! Such a simple concept, but the sleep deprived emotions from the father, and the lip smacking sleepy baby make this.
I don’t have a baby and I can relate to this! Subtle comedy mixed with real life.

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App Nescafé Galão

The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.

Result in only one month:
• 39.393 sample requests
• 244.108 page views
• 2.515 app downloads

And after 2 months:
• One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.

Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: Miguel Coré
Copywriter: Maria João Venâncio
Additional credits: Thing Pink
Published: January 2013

That is a pretty clever campaign, and not something you’d expect from a coffee company.

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The first women’s abuse ad to ever run in Saudi Arabia.

The first women's abuse ad to ever run in Saudi Arabia.

King Khalid Foundation: Can’t Be Covered

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Published: April 2013

Fantastic campaign, and an iconic moment in history for women in Saudi Arabia!

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Switch to the Nokia Lumia 920 Windows Phone

“Don’t fight. See why now’s the time to switch to the Windows Phone Nokia Lumia 920: Engadget Reader’s Choice Smartphone of the Year.”

Ha! Somehow companies can get away with mocking other brands! Great advert though…

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Steven Spielberg’s “Obama”

Hilarious!
How are there people stupid enough to say “he doesn’t deserve a film” blah blah blah…? It’s not real! Give me strength.

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