Old Spice – Drill to Brazil

I couldn’t care less about the world cup, but I definitely care about another hilarious Old Spice ad, with lots of screaming.

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The New Us: Traverse — #TheNew | Chevrolet

“For whatever shape your family takes” – great tag line!

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Audi Soccer Scoreboard

In celebration of soccer month, Audi has created a giant LED Scoreboard using the headlights of 28 Audi A8 flagship sedans. The colossal installation — which sits on the shores of Greenpoint, Brooklyn — will bring the excitement of world-class soccer to NYC with a revolving digital scoreboard that projects the day’s soccer results.
All soccer match scores, beginning with the USA win, will be posted throughout the four-week installation. All international victories will be celebrated. The Audi LED Scoreboard will be live through Monday, July 14th. The scoreboard is the first installation in a season-long commitment by Audi to bring world-class soccer to the U.S.

Great interactive art direction here! Really different to the usual car ads.

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Evolve – Playthings Ad

Play things: kids find everything. Their play things….and yours. Have a gun? Lock it up.

A very different outlook on gun safety in America! Very funny.

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Always #LikeAGirl ad

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

On a societal and psychological level, this ad is really interesting in terms of the reaction of the young girls in comparison to the older girls/women. It just goes to show how society fabricates gender roles, which are instilled in children as they grow older and are influenced by so many factors.
HOWEVER, I don’t like this as an Always ad… I actually think this would work better with boys. I’m not sure if this is just assumptive, but aren’t most “like a girl” insults aimed at young boys?

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DIRECTV strike gold again: Marionettes – No more wires!

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished!
Perhaps that’s a tad harsh or too literal. Still, there’s something unnerving about these new ads from Grey New York, directed by Bryan Buckley, featuring a life-size blonde marionette. In one ad, she struggles with her wires while pouring lemonade for a pair of DirecTV-lovin’ dudes. In a second spot, our heroine dangles from the bedroom ceiling in a sexy negligee, concerned her human beau is more attracted to DirecTV.

Once again, DirecTV fails to disappoint. Their ads just keep getting better! Completely different from the last campaign (one of my favourites of all time), but still just as hilarious. You don’t even have to be an ad-geek to love this!

Client: DirecTV
Campaign: “Marionettes”
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Vice Presidents, Creative Directors: Doug Fallon, Steven Fogel
Art Director: Marques Gartrell
Copywriter: Kim Nguyen
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Producer: Rachel Curl
Production Supervisor: Colette Findley
Director of Photography: Scott Henriksen
Editor: Tom Scherma, Cosmo Street
Assistant Editor: Dave Otte, Cosmo Street
Editorial Executive Producer: Maura Woodward. Cosmo Street
Editorial Producer: Heather Richardson, Cosmo Street
Visual Effects: The Mill
Visual Effects Executive Producer: Sue Troyan, The Mill
Visual Effects Producer: Anastasia Von Rahl, The Mill
Casting Director, Los Angeles: Kathy Knowles, Kathy Knowles Casting
Casting Director, New York: Fay Shumsey, Fay Erin Casting
Audio Mixer: Tom Jucarone, Sound Lounge

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AD OF THE WEEK: Friskies ‘Dear Kitten’

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced by Ze Frank, who works for BuzzFeed and is also a YouTube celebrity in his own right with his True Facts series, in which he tells you “true facts” about animals that are clearly not true.

Short and sweet roundup: Fun, cute, great art direction. Love it.

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PETA – Get a Feel for Angora

As an animal rights activist, all I have to say about this advert is… WTF?
Sure, it makes me feel uncomfortable, but it’s the worst metaphor/analogy for what happens to create angora fur.

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Volkswagen – Eyes on the Road

The advertisement, set in what appears to be a movie theater in Hong Kong, shows an audience watching intently as it’s presented a driver’s seat view out of the windshield of a moving car.
However, after a few moments, a mass text — sent on purpose from inside the theater — goes out to all the moviegoers.

Not a complex concept, but quite a strong ad. Probably one of the best I’ve seen for car safety ads.

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XXL Airport Love

Had to post an Olympics equality advert!

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