Tag Archives: Widen + Kennedy

Old Spice: Rocket Car

Before you’ve even pressed play, you know it’s going to be good – Old Spice never fails to deliver! (… well, Wieden+Kennedy).
The satirical spot by W+K sees a confident man ‘push himself to the limits’, parodying every other male grooming ad out there with a hilarious background narrative from the main character. My favourite part of the narrative is: “Should I have taken even a basic ground-level engineering course of some type? Yes. Yes, I should have” before eventually crashing and blowing up in flames!

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