Tag Archives: VR

DUMB FUN | Tim Moore

Designer Tim Moore has explored the combination of collage art, AR/VR and photography in an app (launching soon) called “DUMB FUN”. The app allows users to add a plethora of virtual imagery to their surroundings and explore 16 different “worlds” all created with their own unusual and unique aesthetic:

DUMB FUN is described as an interactive art experience for iPhone that has the freedom to explore photography and collage in digital worlds. The worlds were created using Apple’s ARKit where users can “walk through” the 2D layers and textures:

tim-moore-dumb-fun-ar-collage-app-digital-itsnicethat-1

 

DUMB FUN originally started as a newsletter that delivered one new piece of artwork by PRVCTICE weekly: “The concept behind the project was to treat the newsletter as a zine at its most minimal form: publishing original work and nothing else, just the imagery.”
Tim Moore is the designer behind one of my favourite apps, VSCO, and I absolutely adore his wonderful visual identity that is prevalent throughout all his work. Moore’s work is actually very reminiscent of my Foundation final project, so I wish I had discovered his work all those years ago!

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Leo Burnett: Samsung | Ostrich

At the end of March, ad agency Leo Burnett (Chicago) released the advert commissioned by Samsung which premiered at Unpacked‘, the launch event for the Galaxy S8 and S8 Plus. 

What happens if you refuse to listen to what “can’t be done?” Samsung believes the only way to achieve the impossible is by refusing to accept anything is. #DoWhatYouCant

The idea focuses on an Ostrich’s dreams coming true after stumbling across a VR headset and experiencing flight simulation (fyi Ostriches can’t fly – they’re built for running), alongside the iconic Elton John song ‘Rocket Man’.
Leo Burnett is the talk of the advertising town with this adorable, hopeful advert. It’s definitely a hit, and I think it works even better with an Ostrich than it perhaps would with humans as the main focal point.
There’s a lot of really really awful crappy advertising at the moment, and I’m struggling to be inspired by creative TV ad concepts… but this ‘dreams come true’ concept is pure genius. If this doesn’t win an award, I’ll eat my hat!

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