Tag Archives: sports

Doritos Blaze vs. Mountain Dew Ice

“The matchup you never knew you needed to see”. PepsiCo has started the much anticipated influx of Super Bowl adverts by recruiting Morgan Freeman and Peter Dinklage alongside rappers Missy Elliott and Busta Rhymes to appear in an advert for Doritos and Mtn Dew. The full 60-second spot from Goodby Silverstein & Partners is the first time any of its products have been advertised together.

The campaign concept is a lip-sync rap battle with Dinklage lip syncing to Busta’s’ “Look at Me Now” and Freeman lip syncing to Missy’s “Get Ur Freak On”. Doritos is pushing its new spicy Blaze flavor and Mountain Dew is advertising the new lemon-lime Dew Ice, so it’s fire vs. ice.

PepsiCo (North America) Chief Executive Al Carey said:

This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages. Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mtn Dew Ice, as well as this engaging Super Bowl ad.

The campaign includes content for Snapchat lens on Super Bowl Sunday where fans can record themselves trying to lip-sync like Dinklage or Freeman. Additionally, the ads are accompanied by hilarious short clips below.

I love this concept! It’s so interesting to see two products in one advert. What a cast too.

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Wang & Söderström |Sneakersnstuff x adidas Originals

Creative studio Wang & Söderström are Copenhagen based digital designers who explore the combination of physical elements, technology and material. Commissioned by Sneakerstuff x adidas, the duo created a campaign for the release of the ‘EQT Materials Pack’ focusing on the diversity of materials in the shoes by zooming in to the shoe on a “macro level”:

The campaign included the animation (above) and store implementations in Sneakersnstuff’s Paris and London stores. For the digital aspects, they used 3D software such as 3ds Max, Vray and Modo, and extracted aspects of the physical shoe materials to inspire the concept:


The brief was quite open and we are happy that our aesthetic wasn’t compromised — we shared the same vision as the client from the beginning. The inspiration to the brief came from one our personal projects called Treasures a series that shows contrasted material collections in a still life staging. We wanted to present a visual language that mixes our own, the shoe’s and Sneakersnstuff’s universe.


This aesthetic and colour palette is very similar to campaigns I’ve posted about before, such as the Nike and ManVsMachine campaign. I love this style – it’s a really popular design trend as more designers are exploring 3D design.

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Gatorade’s G Active: Water Made Active

Production agency Unit9 teamed up with TBWA/CHIAT/DAY and Gatorade to create an ad for their new low calorie electrolyte water, featuring a “true-to-life water athlete, animated it in mid air, and caught on camera.” 

Film director Cole Paviour was inspired by the work of Shiro Takatani to create this incredible million dollar experiment in the space of just 10 weeks:

Our custom-made “rain rig” dripped water in complete sequence and harmony. It recreated the figure of a real athlete in a liquid animation. Each unit contained 64 litres of water, with 8 units running at any one time. This meant we used half a tonne of water to bring the whole system together.


This incredible creation was made by firstly capturing a human athlete running, jumping and kickboxing, then using that data the software told the the water rig when to turn the nozzles on and off, using over 2000 switches. The life-like human shape was brought to life by using flash-lighting to illuminate and ‘suspend’ the water droplets in mid air (above), so each frame had a microsecond accuracy. “As a result we transmitted an entire layer of data through the entire system in just a microsecond. We had to take each frame and process it in two ways. First of all to squash it, to compensate for gravitational acceleration, and second to slice it. We stored the data for each frame in a controller unit and triggered it using the camera.”

You can view BTS footage here:

I recommend reading more about the Director here, and you must watch the entire ad in all its HD glory. Essentially, it’s an incredible 3D liquid structure created through software that I can only imagine ever understanding. What a project!

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Nike | Go Lighter, Go Longer: ManvsMachine

I’ve been a huge fan of design and motion studio ManvsMachine for years, and their latest award winning project for Nike goes to show that they’ve undoubtedly still got it! Winning the only UK design studio gold at Cannes Lions 2017, they explored the created a “metaphorical exploration of air and the negative space it occupies”.
The campaign was created for the new Nike Air Max, exploring negative space with a colour scheme I’ve totally fallen in love with.

The designs work flawlessly as both a motion piece (above) and as 2D images (below). The campaign has been executed across numerous mediums including social media, DOOH, billboards and product packaging. I am obsessed.



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Spotlight: Bompass & Parr (Valentine’s Day special)

Bompas & Parr “leads in flavour-based experience design, culinary research, architectural installations and contemporary food design”, and you might have seen their previous work go viral…


Grope Mountain, was originally launched in 2015 at the Museum of Sex (New York) as part of FUNLAND, “an interactive exhibition about the pleasures and perils of an eroticised fairground”. The project consists of a climbing wall where the traditional “rocks” are replaced with ones shaped like genitals, which in turn influenced the creation of ‘Grope Sans’, a naughty typeface created for Valentine’s Day.



Flo Fairweather (graphic designer at Bompas & Parr) said:

It’s surprisingly easy to turn most type forms into penises, vaginas and breasts. There are up to three variations on each letter, so an even representation of male and female parts can be achieved with every word. Every minor adjustment I made was laughter-inducing

I was struggling to find something to blog about for Valentines Day – I couldn’t find anything that particularly stood out. Well, this certainly did! I had briefly heard about Bompas & Parr’s ‘Grope Mountain’ project through social networks, but the rest of their portfolio is certainly equally as unique, bizarre but undoubtedly pushing creative boundaries.


source: itsnicethat
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Samsung Galaxy: Crazy

January is the month for fitness. “New year, new me” and all that crap, so agencies are jumping on the exercise bandwagon. Samsung’s advert by Weiden + Kennedy (Portland) communicates the idea that “Samsung’s Galaxy S7 + Gear Fit2 can help you make sense of it all by organising your workouts and helping you track your progress”.
Funnily enough, yesterday I blogged about Apple’s Nike+ Apple Watch which actually had a similar vibe – weird things relating to exercise. However, W+K’s concept is slightly more relatable and less extreme, being that we do weird things when we workout. Guilty!

The campaign is followed by 2 more ads, which I don’t think are as funny, but are reaching out to the Average Joes trying to lose a few pounds. Great campaign!

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Nike: The Man Who Kept Running

Kevin Hart stars in Nike’s Apple Watch campaign, created by Weiden + Kennedy (Portland), featuring a series of hilarious sketches focusing on the “Are we running today?” feature. It’s no wonder Kevin has been snapped up by another brand to do their ads, as he makes a very convincing self-sufficient, delusional wanderer.

My main concern is, how did he charge is Apple Watch? MYSTERIOUS.

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Eugen Merher: Break Free (Adidas)

Eugen Merher is a student director at the Filmakademie Baden-Wuerttemberg in Germany, and has created an ad for Adidas that has left me feeling both emotionally vulnerable and inspired at the same time.

“Break Free” tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by Adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

I even tried to find the beautiful soundtrack (composed by Alex Wolf David), but alas he is only 24 and also a student with Eugen, so not avaialble on Spotify.

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CANAL: Kitchen

One of my favourite ads of all time is for CANAL+ (‘The Bear’), which has raised the bar for the ads by BETC Paris for CANAL (they recently merged CANAL+ and CANALSAT).
Whilst their newest spot to celebrate a the revamped network isn’t on par with ‘The Bear’, the idea, execution and visuals are fantastic! As always, BETC Paris has nailed alternative concepts to TV advertising amongst their competitors.

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