Tag Archives: Samsung

Leo Burnett: Samsung | Ostrich

At the end of March, ad agency Leo Burnett (Chicago) released the advert commissioned by Samsung which premiered at Unpacked‘, the launch event for the Galaxy S8 and S8 Plus. 

What happens if you refuse to listen to what “can’t be done?” Samsung believes the only way to achieve the impossible is by refusing to accept anything is. #DoWhatYouCant

The idea focuses on an Ostrich’s dreams coming true after stumbling across a VR headset and experiencing flight simulation (fyi Ostriches can’t fly – they’re built for running), alongside the iconic Elton John song ‘Rocket Man’.
Leo Burnett is the talk of the advertising town with this adorable, hopeful advert. It’s definitely a hit, and I think it works even better with an Ostrich than it perhaps would with humans as the main focal point.
There’s a lot of really really awful crappy advertising at the moment, and I’m struggling to be inspired by creative TV ad concepts… but this ‘dreams come true’ concept is pure genius. If this doesn’t win an award, I’ll eat my hat!

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Samsung Galaxy: Crazy

January is the month for fitness. “New year, new me” and all that crap, so agencies are jumping on the exercise bandwagon. Samsung’s advert by Weiden + Kennedy (Portland) communicates the idea that “Samsung’s Galaxy S7 + Gear Fit2 can help you make sense of it all by organising your workouts and helping you track your progress”.
Funnily enough, yesterday I blogged about Apple’s Nike+ Apple Watch which actually had a similar vibe – weird things relating to exercise. However, W+K’s concept is slightly more relatable and less extreme, being that we do weird things when we workout. Guilty!

The campaign is followed by 2 more ads, which I don’t think are as funny, but are reaching out to the Average Joes trying to lose a few pounds. Great campaign!

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Galaxy S 5 – Wall Huggers

That moment when your phone conveniently chooses the most inconvenient time to run low on juice. Switch your Galaxy S 5 to Ultra Power Saving Mode or swap in a fresh spare battery and say goodbye to the wall huggers for good.

I really love this ad! There is a genuine truth to it, and I definitely can relate, as I have a Samsung GS2 and a spare battery. I basically never run out of battery because I can change and charge them whenever I want – something my iPhone friends always find fascinating!

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Switch to the Nokia Lumia 920 Windows Phone

“Don’t fight. See why now’s the time to switch to the Windows Phone Nokia Lumia 920: Engadget Reader’s Choice Smartphone of the Year.”

Ha! Somehow companies can get away with mocking other brands! Great advert though…

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Elephant Plays with a Galaxy Note!

One of the reasons I am a vegetarian – because animals are more intelligent and creative than people realise. Elephants and pigs have similar intelligence (near to orangutans and monkeys, the most intelligent animals after human-animals), yet the average person wouldn’t even consider eating an elephant. If sheep, cows, pigs had trunks, I’m sure they’d be able to do this too…
Probably one of the most amazing videos I have ever seen. Genuinely warmed my heart.

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Ads of the Week

SMARTWATER

CREDITS
Advertising Agency: AR New York
Chief Creative Officer: Raul Martinez
Executive Creative Director: David Israel
Executive Producer: Helaina Buzzeo
Director of Client Services: Jason Garcia
Account Director: Kristen Opalach

Production Company: Station Film
Director: Alek Keshishian
Executive Producer: Michael Di Girolamo
Executive Producer, Producer: Caroline Gibney
Unit Production Manager: Leanne Amos
First Assistant Director: Anthony Dimino
Director of Photography: James Whitaker
Art Director: Gary Matteson

Editing Company: Cosmo Street
Editor: Tessa Davis
Executive Producer: Yvette Cobarrubias
Producer: Patty Paz
Assistant Editor: John Bradley

Post Effects Company: Arsenal FX
Visual Effects Supervisor: Lauren Mayer-Beug
Visual Effects Executive Producer: Ashley Hydrick
Visual Effects Producer: Pravina Sippy
Flame Artists: Mark Leiss, Terry Silberman
Computer Graphics Artist: David Hyatt
Design Artist: Nathan Boldman
Roto Artist: Crystal Strait

Sound Company: Beacon Street Studios
Sound Designer, Mixer: Paul Hurtubise
Producer: Caitlin Rocklen

 

Hilarious! Jennifer Aniston is an amazing actress, and she was perfect for this advert. This is much better than previous Smartwater ads, including perfect comedic timing whilst taking rumours about Jennifer and making them literal. It’s always good to see a celebrity be brave enough make fun of themselves.

THE NEXT BIG THING (SAMSUNG GALAXY S III)

I have no idea how Samsung got away with this! I thought there were rules about competitive strategies… Anyway, amazing advert. It actually made me consider other phones other than iPhones (as I have been told endless times are problems with iPhones … don’t get me started on the new iPhone 5!). Great timing with the new iPhone 5 coming out too. I love the clever idea of having the ‘uncool parents’ getting an iPhone,  and the ‘Samsung people’ being nice enough to queue for other people but being told off by ‘iPhone people’. Nice.

MONSTER (FRAGILE CHILDHOOD)

“For a child a monster can be real.
The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. http://lasinenlapsuus.fi
Fragile Childhood activities are designed to encourage people to participate anonymously in discussion and to share their thoughts about responsible parental drinking on a dedicated platform:http://www.facebook.com/lasinenlapsuus
The campaign activities are also to highlight the fact that is still not widely understood how much harm parental drinking problems causes to children. For example, previous research has shown that every fourth Finnish child has suffered some harm because of its parent’s alcohol usage.
Take part on conversation in Twitter: #fragilechildhood
Monsters film has been planned and produced by Euro RSCG Helsinki & Grillifilms together with Sauna International & Studio Arkadena.”

This advert reminds me of some of my favourite adverts of all time by NSPCC. What an amazing advert and concept – it should be shown in the UK! Perfectly created to make people think about alcohol, and to feel a nurturing sympathy for these child victims. The facial expressions and the reactions of the children are so realistic, it’s quite haunting! The whole idea is to be haunted by the thoughts of the children, and to think about “How do our childen see us when we’ve been drinking?”

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