Tag Archives: PSA

CALM: Project 84

CALM (The Campaign Against Living Miserably) is a charity dedicated to preventing male suicide, and a charity that has a big place in my heart. I am a ig supporter of the charity and always enjoy seeing what campaigns they produce to lift the lid on a subject that is unnecessarily, and dangerously taboo. Male suicide is the single biggest killer of men under the age of 45 in the UK, and ad agency adam&eveDBB collaborated with CALM to raise awareness of this statistic.

Project 84 is a stunt campaign that placed 84 mannequins on the ledges of London’s ITV Southbank buildings to represent 84 real men who committed suicide. The number originates from the statistic that every two hours, a man takes his own life, making about 84 deaths per week. Sculptor Mark Jenkins, created this work of art alongside friends and families of those who have committed suicide:

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This campaign is about both raising awareness and showing that there is no shame in men talking about their mental health. I love this kind of work, and I think it has been executed perfectly. More importantly, it’s had a hell of a lot of people talking about this male epidemic, with users on social media tweeting images of the sculpture and the hashtag #Project84.

This is what design and advertising is all about.

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National Suicide Prevention Lifeline | Logic: 1-800-273-8255

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This creative mashup is a wonderful example of when music, film, advertising and a PSA come together to create a piece for such an important issue – suicide. The song was created in partnership with the federal government initiative and was named “1-800-273-8255” as the National Suicide Prevention Lifeline number. The song was written and produced by American rapper Logic, alongside producers 6ix, and features guest vocals from singer-songwriters Alessia Cara and Khalid. The song was performed in August last year at the MTV Video Music Awards and received a well deserved nomination for Song of the Year at the 60th Annual Grammy Awards. At the VMAs, Logic shared the stage with suicide attempt survivors and consequently the line received 5,041 calls following the emotional performance.

The song and video takes us through a narrative of a young man’s life feeling suicidal, considering suicide and eventually coming out on top as an older adult. The context itself explores a lot of issues that people of all ages, races and backgrounds have to face. I think it’s a very clever choice that the directors chose when casting the actors for the video, as suicide amongst young men is an epidemic of the 21st century. Additionally, there is a cultural representation explored as the main character comes from a family that racially, typically has traditions and values not associated with talking about emotions, sexuality and depression in men.
Although the video narrates serious themes, including racism, politics and Logic’s own biracial identity, ultimately, the song delivers a message of hope. I think this should be shown to young people in schools across the globe. It is incredible that someone in the music industry (who is nowhere near as popular as his other VMA performer counterparts) put so much time, effort and heart into a project. The results speak for themselves: on the day of the release, the lifeline received over 4,573 calls, and a 27% increase from the usual volume. Also, the NSPL website saw a monthly boost of 100,000 visits, from an average of 300,000 up to 400,000, in the two months after the song’s release. Google searches for the phone number doubled immediately after April, and they remain consistently 25% above the previous average today.

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Evan – Sandy Hook Promise (PSA)

As the school year winds down, one student finds himself starting an unexpected relationship.

Watch until the very end. With over 2million views, this chilling PSA goes from delightful to devastating in under 2 minutes, uncovering the truth about gun violence and how we’re all responsible for preventing it.

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St John Ambulance Safety Suit

Over a third of parents report their child has had an accident on holiday that needed immediate first aid.
Learn first aid for peace of mind. #safetysuit

 

I really like the approach to this – something different – an analogy rather than being literal and boring.

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