Tag Archives: products

Lysol: Protect Like a Mother

Mother’s Day in the US is imminent, so ad agency McCann (New York) and cleaning products company Lysol teamed up for the campaign “What It Takes To Protect”. Lysol is probably the US equivalent to the UK’s cleaning brand ‘Dettol’, and instead of marketing their anti-bacterial products like most competitors do, globally, they adopted a more emotional and sensitive take on protecting against germs.
The adorable narrative celebrates the protective strength of parents, with Lysol there to help them, focusing on the universal human instinct to keep your loved ones safe. Using metaphors for protection against germs, we see animal mothers protecting their human children against rain, bullies and accidents.

The campaign expands beyond TV and digital, as Lysol will host an experience in Brooklyn Bridge Park called “Protect like a mother: an exhibit presented by Lysol” over the US Mothers Day weekend (14th May). It aims to highlight the most fierce protectors in the animal kingdom: mothers, and will include large scale animal installations that children can interact with.

I think it’s a fantastic concept! So much more effective and memorable than the cringey cleaning ads we’re used to.

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Branding: Diz-Diz Popcorn

I can’t say I’ve ever seen such extravagant and fashionable popcorn packing before! Gourmet microwave popcorn brand Diz-Diz hired branding and design agency TATABI Studio to design packaging for their unusual flavours.

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The colour-scheme and metallic packaging is so on trend, particularly as gold and silver tones (especially rose gold) are dominating fashion and clothing designs. These beautiful combinations, on top of a white and grey marble, are also prominent in cosmetics brands – I feel like I should be rubbing the popcorn on my face, not eating it!
Usually consumers would be interested in the speed and ‘ready-meal’ appeal of microwaveable popcorn, but TATABI have gone above and beyond this POS, focusing on the quality and aesthetic of such a simple product.

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IKEA: Products Renamed After Google Searches

The campaign ‘IKEA Retail Therapy’ was created by Swedish agency Åkestam Holst who based the marketing idea on research into commonly searched terms on Google. The search terms range from sad (divorce and troubled relationships) to hilarious (“my family doesn’t respect me” aka a Queen costume) to every day problems. However, whilst some are very witty (see below), some product names seem to have no relevance to the product ‘solution’ itself…

IKEA is where life happens. So, we simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. Got a snoring husband? A family who doesn’t respect you? A never ending gaming son? IKEA can come to the rescue. Or at least put a smile on your face while you keep googling for an answer.

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