Tag Archives: product design

Carlsberg: Black and Gold

Design agency Kontrapunkt’s (Denmark) have redesigned cans for Carlsberg’s Black Gold Pilsner. The design features a two-colour scheme with  a matt black top and ring pull. I love a bit of matte:

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Note how they’ve also added a hop leaf shape cut out on the ring pull. The devil is in the detail!

From the cool cat of beers to an overlooked lager in the Carlsberg range, Black Gold needed a facelift to revive its relevance. Paying homage to the historic Black Gold bottles, we designed a darker than dark can that reflects the bold and more full-bodied pilsner experience.

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Carlsberg is one of many brands who have decided to incorporate minimalist design into their branding by stripping back on detail and ornate features.

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Branding: Diz-Diz Popcorn

I can’t say I’ve ever seen such extravagant and fashionable popcorn packing before! Gourmet microwave popcorn brand Diz-Diz hired branding and design agency TATABI Studio to design packaging for their unusual flavours.

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The colour-scheme and metallic packaging is so on trend, particularly as gold and silver tones (especially rose gold) are dominating fashion and clothing designs. These beautiful combinations, on top of a white and grey marble, are also prominent in cosmetics brands – I feel like I should be rubbing the popcorn on my face, not eating it!
Usually consumers would be interested in the speed and ‘ready-meal’ appeal of microwaveable popcorn, but TATABI have gone above and beyond this POS, focusing on the quality and aesthetic of such a simple product.

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IKEA: Products Renamed After Google Searches

The campaign ‘IKEA Retail Therapy’ was created by Swedish agency Åkestam Holst who based the marketing idea on research into commonly searched terms on Google. The search terms range from sad (divorce and troubled relationships) to hilarious (“my family doesn’t respect me” aka a Queen costume) to every day problems. However, whilst some are very witty (see below), some product names seem to have no relevance to the product ‘solution’ itself…

IKEA is where life happens. So, we simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. Got a snoring husband? A family who doesn’t respect you? A never ending gaming son? IKEA can come to the rescue. Or at least put a smile on your face while you keep googling for an answer.

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Apple’s Priorities: Are Driverless Cars to Blame for the New MacBook Pro fail?

Apple has finally admitted that it is going to heavily invest in the self-driving car industry, wanting to utilise their software expertise. Despite safety and privacy concerns, Apple are wanting to have a head start on its competitors (e.g. UK’s first self-driving car Oxbotica) in what could be a highly profitable industry.
Not only did Paul Newman from Oxbotica turn a hacked Nissan Leaf into a system that can make any vehicle self-driving, Google have also tested a driverless car. However, in September, the Google car collided with another vehicle after the jumping a red light.

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Uber also swiftly managed to get ahead of the game by testing ‘Ford Fusions’ in Pennsylvania, USA, whilst collaborating with Volvo to develop a driverless car.

Steve Kenner, Apple’s Director of Product Integrity said:

The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.
Executed properly under NHTSA’s guidance, automated vehicles have the potential to greatly enhance the human experience — to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without.

Could this be the reason for the half-arsed attempt at the new MacBook Pro? If Apple are wanting to invest their time and money into this new lucrative industry (it could be worth £900bn by 2025), will they have time for their original fanbase – creatives?
Watch this space for ‘iCar’, which will happen sooner rather than later to get ahead the likes of Uber and Google

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Throwback! Coca Cola: The Gift Bottle

In 2014 agency Ogilvy & Mather Columbia created the ‘Magic Bow’ Christmas concept for Coca Cola bottles.
I’m posting this now because I’ve never seen it before! I’m fairly certain this was never released in the UK – but it should’ve been. Great idea and product design.

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