Tag Archives: poster

Type With Pride

Gilbert Baker was the creator of the iconic Rainbow Flag (1978) and an LGBTQ activist and artist. On 31st March 2017 Baker passed away, leaving a legacy of one of the most iconic and globally recognisable flags.

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To honour him, NewFest and NYC Pride collaborated with ad agency Ogilvy & Mather and typeface creator Fontself to create an open-source font called “Gilbert”.

The Gilbert font was originally designed for striking headlines and statements that could live on banners for rallies and protests and it is now currently being built out into a whole family of weights and styles. The font is available in two versions, a standard vector font and a colour font (in OpenType-SVG format) currently usable in Photoshop CC 2017 only. Both are early beta previews that you can download below for free, and you can follow @TypeWithPride on Instagram and on our development blog for news about new font weights, styles and creative contests.

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You can see more examples of the font on posters here. Whilst I love the sentiment, and the context behind the idea, I can’t say I love the font itself. Personally, I think it works best as either singular letters or very short phrases/words (which is perfect for ‘LGBTQ’). However, with long quotes such as the one on my header image above, it just doesn’t work for me. What do you think of the font?

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Manufacturers of personal and feminine care products Playtex has introduced ‘intimate wipes’ for you to clean up your “special” parts before and after intercourse. To advertise the wipes called ‘Fresh + Sexy’, the brand came up with a somewhat humorous campaign that contains double entendres. 

“This product was designed to address an important consumer need,” Erik Rahner, a marketing director for the brand, said in a release. “Sex isn’t always a planned event that can be prepared for. With Fresh + Sexy™ wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready for intimacy whenever–and wherever–the mood strikes.” So these wipes will keep you squeaky clean, both before and after.

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That is pretty funny… Not really what you’d expect from a campaign advertising such a product, so I think it works really well!

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