Tag Archives: politics

Pepsi, this is how it’s done. Heineken: Worlds Apart | #OpenYourWorld

Remember the best April Fools joke of all time (aka Pepsi’s car-crash ad featuring Kendall Jeanner)? Well, it seems Heineken has taken on the concept of ‘peacemaking via the sharing a drink’ in their new ad “Worlds Apart”.
The spot features sets of people who have opposing views on feminism, climate change and gender. They are tasked with a team building construction project, then shown their VT tapes (which reveal their opinions) and consequently asked if they wish to stay for a beer or leave. Whilst I have my doubts about the authenticity whenever brands use social and political discussions in ad concepts, I think Heineken pulls this off nicely. Pepsi should take note.

At the end of the ad, I found myself smiling about the fact that the transphobic man used the correct pronouns for the trans* woman: “I’d have to tell my girlfriend that I’ll be texting another girl. She might be a bit upset with that, but I’ll have to get around that one.”

What makes this work 10 million times better than the Pepsi ad? Well, agency Publicis London targeted a post-Brexit UK (like Pepsi tried and failed to do in a post-Trump world) by including discussion and conversation within the ad, rather than attempting to create a satire-style video with white-washing for ‘the resistance’. The suggestion that a beverage can heal a very divided society is a strong and fragile statement, and whilst I have my doubts about the intentions of brands who go down this route, this is the perfect counteragent for our Pepsi wounds.

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The Standing “O”

Creative agency Deep Focus created a micro-site to say thank you to our favourite president, Obama. The site The Standing “O” contains user-submitted GIFs of people giving Obama a standing ovation, creating a mosaic of Obama himself.

As President Obama’s time in office comes to an end, we wanted to send him off properly – by bringing the world together for one last standing ovation. Join us in #TheStandingO.

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The micro-site allows users to submit a GIF, zoom in to the mosaic and select individual gifs to view. Deep Focus partnered with Giphy and NowThis to collect the GIFs, or videos (that were then turned into GIFs by the agency’s team) of people applauding Obama, which were then moderated to make sure they were not offensive. Algorithms placed the GIFs in the photo of Obama based on colour schemes to create the wonderful tribute wall to the 44th President.

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Trump: one rule for me, one rule for everyone else

 

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I had to do an illustration for the US election.
10 hours until the vote closes, and there’s still something really bothering me… unless you’re in denial or living under a rock, it’s common knowledge that Trump and his supporters and racist. His immigration tactic stole the hearts of all the painfully stupid white Americans, and when asked about deportation (claims to deport 11m in 2 years) he said “those people are out. They’re gonna be out so fast your head will spin”. It fascinates me that Trump has chosen to demonise blacks and Latinos, for being illegal immigrants, yet his wife is from Yugaslavia. Melania went to the USA in 1996 and fully emigrated in 2001. She wasn’t born in the USA, she doesn’t “sound American” and it certainly took a few years to get her green card. So why are people from Slovakia, like Melania, not tarnished with the same “foreigner” brush like all the other victims of Trump’s small orange mouth? It probably helps that she’s white.
Before starting this illustration I did a little research of poor Melania. Why is she married to this animal and why is she an exception to his xenophobic rules?! Other than “bigly”, Trump’s favourite word is “crook” – something he likes to use not just to describe Clinton, but also a lot of the “hombres” in the USA. It turns out that his own wife is a not only an immigrant but also a crook! Melania’s website falsely claimed for more than a decade that she had a degree in architecture and design from the University of Ljubljana. Her biography in the 2016 Republican National Convention official program also incorrectly stated that she had obtained a degree in Slovenia. She has lied about her education for her own financial and personal gain.

It deeply concerns me that half of the USA doesn’t see the hypocrisy in everything Trump says. His wife is a liar who made false claims. His wife is not a US born citizen. Yet Trump expresses an immense hate for those exact people. This man spews nothing but hate and division, and simply cannot be in charge of the USA, otherwise the entire world will be under threat. I’m scared for tomorrow.

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Sagmeister & Walsh: Pins Won’t Save the World

I simply cannot promise that this will be my last US Election post. There’s just too much good content out there that’s been accumulated since Trump took to the post to become the next President of the USA (not going to happen)

The infamous Sagmeister & Walsh have created 40 illustrated badges in protest against Donald Trump. The unique messages are encouraging people to vote for Hillary Clinton, whilst promoting tolerance (and all things surrounding kindness and love that you’d never hear coming out of Trump’s tiny mouth).

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Enamel badges and patches are currently very on trend, which are sold in huge fashion brands such Topshop, ASOS, Zara (controversial) etc. Although the target audience – millennials – are mainly liberal, only 26% of them voted in 2012, with 48 million missed votes. So, the designs are another ploy to get young people off their asses and vote! Sagmeister and Walsh’s own designs feature alongside contributions from a variety of their friends and colleagues, including Brian Rae, Jean Jullien, Timothy Goodman, Olimpia Zagnoli, Ward Sutton, Will Bryant, Coucou Suzette, Adam JK, Ro & Co Studio, Jon Contino, and HORT.

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Girls of Paradise: McCann Paris

With every positive there’s a negative, and this is definitely true when it comes to the pros and cons of the internet. The internet allows us to feel like we have some sort of faceless anonymity, and McCann Paris (for French organisation Le Mouvement du Nid) explored this idea with ‘Girls of Paradise’ – a fake (but very convincing) escort website that is aimed at consumers of this industry to highlight their responsibility and association with violence against women in the escort business.

As mentioned above, it is easy to become inconspicuous and innominate on the internet, particularly when dealing with something as seedy and taboo as the sex industry. On the website, one can view profiles and photos, and chat or call the women before arranging a date. The key unveiling of this project is when the ‘Girls’ are presented as already dead – this is revealed when the customer tries to converse with the escort, and is instead shown gruesome photos of the women beaten and bloody, on their death-beds. Additionally, the active customer may be told that the chosen girl is unavailable due to being assaulted or murdered (in horrific and specific detail) by a previous customer. What better way to communicate a horrendous, but urgent message than shove the evidence right in the consumer’s (accomplice’s) face?! This is why I love advertising for social change.

Amazingly, 600+ calls were taken in the first week on Girls of Paradise, and Le Mouvement du Nid (whose aim is to help women victimised by the sex trade) believes the campaign was highly influential in France’s law changes. On 6th April 2016, France made paying for sex illegal.
[McCann Paris/Le Mouvement du Nid won gold at the Clio Awards.]

 

Company: McCann Paris
Agency Network: McCann Worldgroup
Production Company: Medialab Technology, Paris
Creative Agency: McCann Paris, Clichy
Executive Creative Director: Riccardo Fregoso
Executive Creative Director: Julien Chiapolini
Art Director: Christophe Rambaux
Copywriter: Gilles Ollier
CEO: Bruno Tallent
Account Coordinator: Coline Déchelette
Worldwide Account Director: Fiona Ferrier-Weil
Digital Account Manager: Selim Boukhanef
Strategic Planner: Shadi Razavi
Art Buyer: Véronique Leblanc
Art Buyer: Delphine Devaux
Producer: Isabelle Créchet
Producer: Caroline de Génis
Chief technology officer: Dragan Kontic
Technical Project Manager: Vianney de Villier
Technical Project Manager: Clément Hardouin
Front End Developer: Pierre-Yves Chassaigne
Managing Director: Agnieszka Kozbial
Sound Producer: Capitaine Plouf

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EU: Yes or No? What has the ECHR ever done for us?

After Theresa May says Britain should leave the European convention on human rights, Patrick Stewart, Adrian Scarborough and Sarah Solemani expose the problems in the Conservative plan for a UK bill of rights. Hilarious satire video:

May said the influence of the European Court of Human Rights made Britain “less secure” as she described how it had delayed the deportation of hate preachers and terror suspects, as well as denying MPs the power to ban prisoners from having the vote. May has now been ridiculed after being told Britain can’t quit the ECHR as long as it remains a member of the EU. The EU is bound by the ECHR.

The shadow justice secretary, Charles Falconer, accused May of “sacrificing Britain’s 68-year-old commitment to human rights for her own miserable Tory leadership ambitions”.

So, as someone who is wanting to take part in this vote, whilst being a human rights activist, the safety if ECHR is concerning. Shouldn’t the UK lead not retreat on human rights?

Theresa May has claimed “we can protect human rights ourselves”, which is a terrifying statement, particularly in the wake of the US presidential election, where Human Rights groups are looking for allies and support from other countries. How can we criticise Donald Trump’s views on human rights and equality if we are unable to set an example ourselves? How will this impact those wanting to have a better life in the UK after living in abhorrent, dangerous conditions?

I’m spending some time researching and thinking about which way my vote should go. I will also be considering the impact of Animal Rights laws (I’ll probably do a post on that too), as the recent changes in laws have had a hugely positive impact on EU animal cruelty regarding the barbaric testing of products etc. What will happen with China and their animal testing policy? Will we still obtain the same Animal Rights laws if we leave the EU?…

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Paxman Vs Brand

This is EXACTLY why I don’t vote!
I am not ashamed that I have never voted, I’m not un-interested in politics, and I certainly appreciate my rights as a woman. BUT, I do not appreciate politicians and their broken promises, so I do not vote for the exact same reasons stated by Brand, and haven’t done so for 3 years.

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M5S, Omofobia: “Noi non abbiamo paura”

“The M5S party, a political party in Italy, staged a protest to extend anti-discrimination laws to the LGBT community. The way they brought attention to their cause spread much further than the walls of Parliament.

The person speaking during most of the video is named Silvia Giordano, a member of the Italian Chamber of Deputies. This protest is happening because, right now, same-sex couples living in Italy have no shared rights to property, social security and inheritance. They also can’t get married. A rough translation of what Giordano is saying:

“Mr. President (of the House of Deputies), beyond the thousands of excuses and quibbles, we’re talking here of matters of the heart, of feelings, of emotions. Because a kiss and a hug have not and will never hurt anyone. In fact, they are part of what contributes most to making us human. We want to make that clear. And so we’re going to pull back the veil and to demonstrate that there is truly nothing to be afraid of. And we, Mr. President, are not afraid.”

The deputies, members of the M5S party, then hold up signs protesting a political compromise that’s restricting the rights of LGBT Italians — while the rest turn to their colleagues and demonstrate just how unscary a kiss is.

The best line, though, comes from the President of the Chamber at the end. He can be heard saying, “Onorevole Nuti, se ha finito di baciare il collega, faccia ritirare quei cartelli,” which translates to: “Honorable Mr. Nuti, if you’ve finished kissing your colleague, please take down those signs”.

 

Made my day. I found this on the fantastic website ‘Upworthy’ (check it out if you’ve never seen it!) It brings me a lot of joy to know that the world is slowly (but surely) progressing with human rights.

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Marriage Equality

Massive congrats to France today for passing the marriage bill amendment to allow same-sex marriage and adoption!

And a huge congrats to New Zealand, too:
“New Zealand decided that everyone deserves equality and legalized marriage equality. After an amazing final debate and vote, the the people in the galley and many of the members of Parliament decided the next logical thing to do would be to burst into song. So they sang the Maori love song “Pokarekare Ana.” And it’s wonderful. They start singing at 1:20.
The woman who everyone keeps hugging is professional athlete and Member of Parliament Louisa Wall, the representative who sponsored the bill. She also happens to be gay, so this one had some special meaning for her. Bet she would love it if you shared this.”

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Tory MP condemned as homophobic after he claims being gay is just a short-lived phase

Conservative MP Sir John Stanley has been branded homophobic after claiming that being gay was just a passing fad.

The married MP said homosexuality was a ‘normal phase’ for youngsters before they became heterosexuals in later life.

Sir John, 71, made his comments following the the controversial Commons vote which legalised same-sex marriages

In a letter to constituents in his Kent seat of Tonbridge and Malling, he explained why he was one of 175 MPs to vote against the bill.

The legislation was passed with a majority of 225 votes on Tuesday.

Sir John, a former minister in the Thatcher governments in the eighties, is married with two children. He is retiring at the next general election.

Among the three reasons Sir John gave for his opposition to the bill were Government interference over the issue and his belief that gay marriage would not achieve equality in law.

But he caused controversy when he wrote: “Enshrining gay marriage into law will be unhelpful and positively damaging to young people going through the perfectly normal phase of being attracted to other young people of the same sex before arriving at a heterosexual orientation subsequently.”

Nic Evans and his partner Steve who own The Swan pub in Edenbridge, Kent, had a civil partnership ceremony last August. They were horrified by their MP’s views.

Nic, 49, told the Daily Star: “I find it really disappointing when I discover comments which I believe are homophobic.He’s been there since 1974 and is obviously one of the old guard of the Tories.”

He added: “We’re just lucky we’re part of a community here in Edenbridge where it’s never been an issue.”

“He’s stepping down at the next election – so good riddance to him, I say.”

 

Yes, those words are actually real. People actually think like that. I am baffled….

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