This ad wasn’t enough to open peoples’ eyes to the behaviour and hate-speech projected onto citizens of the USA by Trump. Yet in the aftermath of the US election this election campaign for Clinton seems more prevalent than ever. The ad is perturbed and dark, because it’s real – it’s scary, it’s disconcerting, and children are watching. Children are also far more susceptible, intelligent and aware than we realise.
Agency Droga5 created this ad for Clinton’s campaign based on the discovery that many parents were worried about letting their children watch the US election debates. The message is translated through this eery, very real campaign, communicating that parents were concerned about the potentially negative or inappropriate things their kids would hear from now President-elect Donald Trump.