Tag Archives: Period Equity

Period Equity: Periods Are Not a Luxury

Just like here in the UK, 36 states in the US still collect sales tax on tampons and sanitary towels. In June 2017, the federal Senate in Australia voted down a motion by the greens to remove the GST from all female sanitary products, a tax which does not apply to condoms or lubricant. Absurd right?! So, ad agency J.Walter Thompson and The Sweet Shop created an absurd product to go with this tax law, along with a tongue-in-cheek campaign for Period Equity.
Along with the help of actress/model Amber Rose’s sultry voice, they point out that 36 US states have failed to classify menstrual products as a necessity, therefore taxing them as a luxury… just like a diamond necklace! The campaign actually launched at Amber Rose’s OPENed Women’s Conference and annual SlutWalk on September 30th in LA.

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This isn’t the first time I have blogged about Period Equity – the redesign by Pentagram’s Paula Scher caught my eye earlier this year.
Most people are not aware that the tax targets half of the US population, and I definitely think this issue should be raised (again) in the Houses of Parliament here too. What a fantastic campaign.

Jennifer Weiss-Wolf, co-founder of Period Equity said:

We were thrilled to collaborate on this project with JWT and Amber Rose. There’s a long road ahead in the fight for safe and accessible menstrual products for all, as well as instigating open, shame-free conversation around periods. This campaign, coupled with Amber’s unflinchingly strong voice on gender issues, is a smart approach to drumming up much needed discourse around menstrual equity, and calling for systemic change as well.

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No Tax on Tampons: A Design Solution

Pentagram’s Paula Scher has designed an identity to undo stigma around womens’ periods, creating the visual identity for a new organisation which aims to get rid of the ‘tampon tax’ in certain states in the US. A petition has 60k+ supporters wanting to follow in Canada’s steps by eliminating tax on period items as “women spend upwards of $70 a year on sanitary products like tampons and pads”. The same uproar surrounding tampons and pads has been protested by Brits and Aussies too.
Euromonitor released findings that “sanitary protection reached current value sales of US$3.1 billion in 2015, up by 1%. Retail volume sales remained stable with 1% growth”. That is insane!

Paula teamed up with the non-profit organisation Period Equity to create the identity, which includes the perfect sans-serif font ‘Margaret Calvert’s New Rail Alphabet’ and self-explanatory, bold red dots.

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