Tag Archives: Ogilvy and Mather

Type With Pride

Gilbert Baker was the creator of the iconic Rainbow Flag (1978) and an LGBTQ activist and artist. On 31st March 2017 Baker passed away, leaving a legacy of one of the most iconic and globally recognisable flags.

150630142209-gilbert-baker-restricted-super-169

To honour him, NewFest and NYC Pride collaborated with ad agency Ogilvy & Mather and typeface creator Fontself to create an open-source font called “Gilbert”.

The Gilbert font was originally designed for striking headlines and statements that could live on banners for rallies and protests and it is now currently being built out into a whole family of weights and styles. The font is available in two versions, a standard vector font and a colour font (in OpenType-SVG format) currently usable in Photoshop CC 2017 only. Both are early beta previews that you can download below for free, and you can follow @TypeWithPride on Instagram and on our development blog for news about new font weights, styles and creative contests.

pride-font-hed-2017

You can see more examples of the font on posters here. Whilst I love the sentiment, and the context behind the idea, I can’t say I love the font itself. Personally, I think it works best as either singular letters or very short phrases/words (which is perfect for ‘LGBTQ’). However, with long quotes such as the one on my header image above, it just doesn’t work for me. What do you think of the font?

c0353d51634631-58f60fa4ad73c

typewithpride-11

 

 

Tagged , , , , , , , , , , , , , , , , , , ,

Peta | Behind the Leather

Ogilvy & Mather Advertising Bangkok teamed up with PETA Asia to launch this shocking pop-up shop in one of Bangkok’s hippest shopping malls to show consumers the suffering behind every exotic-skins bag, belt, jacket, and pair of gloves or shoes.

This is great! Right up my street.

Tagged , , , , , , , , ,

Dove Men hilarious new advert

“Dove’s latest ad campaign acts as a firm warning to men, showing them exactly what will come of using a women’s shampoo – ultra feminine hair.
The satirical ad, a parody of the iconic Pantene television spots, promotes Dove’s Men + Care range.
Dressed in a shirt and tie behind his office cubicle, a man called Diego greets a confused-looking colleague, who is staring at his sweeping, shiny, and luscious locks.”

Hilarious ad by Ogilvy & Mather! So different to all the macho, sports men, James Bond style men shampoo adverts.

Tagged , , , , , ,