Ad agency Mother (London) have teamed up with BBC Creative to create a branding campaign for BBC Three’s new project. Created by Mother Design, the campaign is for a new season of original programming about self-expression – something that sounds right up my street! This is an integrated campaign, which the audience can contribute towards. Engaging with young, diverse viewers with a message about identity and uniqueness, the aim is to promote BBC Three, and ignite a conversation about self-identity. The campaign also encourages viewers to create their own poster and share it on social media platforms.
The campaign includes online media, DOOH, billboards, broadcasting through the BBC’s own channels, and social media:
I’m definitely a fan of this campaign both in terms of concept and execution. The art direction is simple but bold. It’s also nice to recognise the faces of those in the campaign (above)!