Tag Archives: makers

Dear Apple pt.2: New MacBook Pro ad

Great ad, great song, great art direction.
If you read my previous post (Dear Apple. Are you high?) on Apple’s new MacBook Pro, you’ll see the irony in the strapline¬†“Ideas push the world forward”.
Where do ideas come from? They come from creatives, thinkers, do-ers, makers, technologists, artists… all of those people that Apple decided to forget about when re-designing the new MacBook Pro. So, using the line “Introducing a tool for all the ideas to come” bears no relevance to the “new” product, because it has no congruence towards Apple’s most important target market – creatives!

*face palm*
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