Tag Archives: love is love

Fortnum & Mason: Adam & Steve | Valentine’s Day

In the last 5 years, as each February goes by I notice a gradual increase in the amount of same-sex Valentine’s Day cards being sold (in the UK). Last year Sainsbury’s sold its first range of Valentine’s Day cards aimed at same-sex couples, along with a very small range of independent and “quirky” gift shops selling same-sex Valentine’s gifts and cards.

I have always seen Fortnum & Mason as a store that is very much behind the times based on the fact that they continue to produce and sell foie gras, despite its barbaric and archaic production methods. Fortnum & Mason holds a royal warrant as a supplier of goods to the royal family, and has never showed any interest in changing their traditional custom despite criticism (and protests) for years. However, the brand has listened to its public in a different area of concern regarding the representation of gay and lesbian relationships, by creating a set of Valentine’s Day biscuits for gay, lesbian and straight couples:

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The Garden of Eden-style biscuits feature “Adam and Steve”, “Eve and Niamh” (pronounced “Neve”) and the traditional Biblical version, “Adam and Eve”. The “Adam and Steve” tin sold out almost immediately, and at £15 a tin with each biscuit delicately hand-iced I can certainly see why!

Fortnum’s has always been for everyone, with excellent taste, and we are delighted with the response to this collection. We can’t think of better biscuits to enjoy with a cup of tea this Valentine’s Day.

This product launch could be in reference to the common phrase many Bible bashers use: “It’s Adam and Eve, not Adam and Steve” – something I was once told by a classmate at art college, can you believe!!! The phrase has often been used by religious, homophobic politicians in parliament when arguing against equal marriage. It’s nice that Fortnum & Mason have created a product to celebrate love and turn that awful phrase on its head into something positive.

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ANZ: #HoldTight

In the lead up to the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival, ANZ bank have released a campaign specifically focusing on LGBTQI couples and their reluctance to hold hands in public. Agencies TBWA Melbourne and TBWA Auckland aimed to highlight this problem and encourage people across New Zealand and Australia, and beyond, to show their support.
The campaign is based on research commissioned by ANZ which discovered that members of the LGBTIQ community were three times more likely (39%) to feel uncomfortable holding hands in public. In Australia, they are more than twice as likely (52%) than non-LGBTI (14%) to have felt uncomfortable performing the most basic gesture of love: holding hands in public. Also, while the vast majority of New Zealanders (95%) agree that everyone, regardless of their sexual orientation or gender identity, should feel comfortable holding hands in public, less than half of the LGBTI community (39%) truly feel comfortable doing so. Similarly, in Australia, 94% of people support everyone feeling comfortable with this show of affection, but only (43%) actually say they feel very comfortable. What a sad reality, and something we all definitely take for granted.

As part of a broader social campaign, in collaboration with Twitter, a custom emoji was developed alongside the hashtag #HoldTight. The campaign launched the ad (above) accompanied by stories told by ANZ staff:

Additionally, they also developed a limited edition custom wristband (featuring the same heart-shaped emoji hands), which will light up when people hold hands. The wristbands will be worn by attendees at the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival:

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Carolyn Bendall, head of marketing at ANZ said:

ANZ is using #HoldTight as a platform to share an important message about diversity, inclusion and respect and to help people understand the challenges that many members of the LGBTIQ community face. We hope to make a difference by encouraging the wider public to join in the conversation and show their support.

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There are no homosexuals in Iran | il n’y a pas d’homosexuels en iran

Iranian photographer Laurence Rasti travelled to the Denizli (Turkey) to meet gay refugees who are now seeking refuge, due to fear of death, violence and persecution. LGBT+ Iranians have no option but to either flee their country, hide their sexual identity or transition (which would probably still pose an issue in Iran).

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In 2011 Iranian former President Mahmoud Ahmadinejad gave a speech at Columbia University where he claimed that unlike America, there aren’t any gay people in Iran (lol). This comment was the catalyst for outrage, which Rasti focused her project on, but rather than focusing on the negatives, her photographs highlight the beauty and innocence of love, whilst still subtly concealing the identity of the subjects.

This context of uncertainty, where anonymity is the best protection, this series of photographs questions the fragile nature of identity and gender concepts. It tries to give back to these people a face that their country has temporarily stolen

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Laurence captured my attention as her previous projects also have connotations towards gender constructions within our heteronormative society. Whilst this particular project has a truly terrifying and heartbreaking background narrative, the photographs are so affectionate, sweet and almost comforting.

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