Tag Archives: LGBTQ

Pride in London: Love Happens Here | WCRS

WCRS were commissioned by Pride in London to create a campaign for Pride 2017, whilst also marking 50 years since the legalisation of homosexuality in the UK. The campaign has been huge, featuring TV ads for Pride for the first time ever. In fact, the campaign has been split into two narratives – love and hate – to portray both ends of the spectrum for the LGBT+ community.

Hate
The first part of the multimedia campaign explored hate crime, emotionally and physically, including posters, Wi-Fi takeover, an event, London taxi skins and a film:

Additionally, an advert directed by Fred Scott will appear exclusively on Channel 4 during a special season of programming, followed by four films. The emotional advert (below) ‘The Apology’, features apologies from those who have lost relationships with love ones after judging and not accepting their sexuality:

 

Love
The second part of the multimedia campaign, released today, will include digital OOH sites portraying real life love stories from members of the LGBT+ community, illustrated by 30 different artists and illustrators. Illustrators have created the works for free, using the branded heart ‘pin’ icon, which will be available at the Tate as part of their Queer Britain season.
Here’s a few of my favourite illustrations:

Love stories are available on Pride’s interactive love map:

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The ‘Love’ aspect of the campaign aims to show that love happens in London despite the sad reality of the ‘Hate’ part. Ross Neil, ECD at WCRS said:

This is a campaign that started from a negative place of hatred and has blossomed into a full technicolour, full volume, inclusive expression of love. The greatness of the creative is matched only by the sheer scale of companies and individuals.

The campaign doesn’t stop there – Pride are encouraging Londoners to create their own pins and share their love stories on social media. It’s a fantastic campaign, and whilst I’m not the biggest fan of the original heart pin design itself, the multi faceted narrative this campaign has explored is wonderful.

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Skittles: Give the Rainbow | Disingenuous marketing tactic or LGBT+ ally?

Last year, ad agency adam&eveDDB (represent!) created a campaign for Pride by stripping off their iconic rainbow colour packaging. The “letter” part of the campaign reads:

So this is kind of awkward, but we’re just gonna go ahead and address the rainbow-colored elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory.  But this Pride, only one rainbow deserves to be the centre of attention—yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.

This year, Skittles have brought back the campaign, and it got me questioning the disingenuous nature around using LGBT+ issues for marketing purposes. I’ve blogged about this concern numerous times, and I think it’s important to do one’s research before making any assumptions about a brand’s sincerity. I’m sat at my desk in adam&eveDDB writing this, so putting my bias aside I automatically had negative connotations towards this campaign as many brands use social issues as a marketing ploy. My first thought was “what are they doing to actually support the LGBT community in a physical way? Are they donating? Are they providing support for LGBT youth? Are they supporting families who have lost victims of transphobic violence?”
On a totally creative, marketing, ideas-based note, the campaign idea itself is great – simple, but great. There’s been a weird online backlash claiming that the sweets are racist for promoting “white Pride”. I don’t understand that. The campaign has nothing to do with race.

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Skittles’ aim was to tell Pride that they didn’t want to steal their “rainbow thunder”, but some have said that using the the LGBT rainbow connotations as a campaign is doing exactly that. With these LGBT issues so close to my heart, it’s hard to see past the fact that Skittles (Wrigley UK) are just doing their job – creating a marketing strategy to boost sales and awareness of the brand.
However, the positive side of me wants to say that all publicity is good publicity – if a brand is openly supporting their LGBT employees and consumers, that can’t hurt! In reference to my earlier point regarding actions speaking louder than words, I discovered that for Pride 2017 the limited edition rainbow-less Skittles packets are in association with Tesco, who are donating 2p per packet to Tesco’s LGBT+ charity partners. Skittles aim is to show their support again for Pride, and to celebrate diversity and inclusion. I’m glad this statement is backed up by an actual charitable donation rather than jumping on the back of a very important celebration of human rights.

To conclude, Skittles absolutely are LGBT+ allies, and I’m so happy to see that Tesco are too!

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Type With Pride

Gilbert Baker was the creator of the iconic Rainbow Flag (1978) and an LGBTQ activist and artist. On 31st March 2017 Baker passed away, leaving a legacy of one of the most iconic and globally recognisable flags.

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To honour him, NewFest and NYC Pride collaborated with ad agency Ogilvy & Mather and typeface creator Fontself to create an open-source font called “Gilbert”.

The Gilbert font was originally designed for striking headlines and statements that could live on banners for rallies and protests and it is now currently being built out into a whole family of weights and styles. The font is available in two versions, a standard vector font and a colour font (in OpenType-SVG format) currently usable in Photoshop CC 2017 only. Both are early beta previews that you can download below for free, and you can follow @TypeWithPride on Instagram and on our development blog for news about new font weights, styles and creative contests.

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You can see more examples of the font on posters here. Whilst I love the sentiment, and the context behind the idea, I can’t say I love the font itself. Personally, I think it works best as either singular letters or very short phrases/words (which is perfect for ‘LGBTQ’). However, with long quotes such as the one on my header image above, it just doesn’t work for me. What do you think of the font?

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Enemies of Equality: If Coachella’s Price Tag Isn’t Putting You Off, Maybe Your Conscience Will

Put the flower crowns away, kids. Philip Anschutz, the owner of Anschutz Entertainment Group (AEG Live) has been exposed for his right-wing radical beliefs and contributions towards organisations against human rights!
The Coachella lineup has only just been released, and the hippie, beige, HOLLYWEED, home-made flower-power accessory makers of the world rejoiced after headliners like Beyonce, Radiohead and Kendrick Lamar were announced.

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In all seriousness, last year, festival-goers spent a minimum of $400 on the most basic tickets for Coachella, and LGBTQ activists are urging people not to spend their hard earned money funding hate. The wonderful organisation ‘Freedom for All Americans’ released this infographic, showing well-known and influential anti-LGBT supporters:

FFAA is the bipartisan campaign to secure full non-discrimination protections for LGBT people nationwide. The organisation has gained attention from reporters, journalists and bloggers for their claims that Anschutz’s foundation gave $190,000 to anti-LGBTQ organisations between 2010 and 2013. Having picked up on this information about the 77-year-old billionaire, more information has come to the surface that shows how Anschutz supports some of the most damaging and oppressive organisations in America, donating the following:

  • $110,000 to Alliance Defending Freedom (ADF) between 2011 and 2013. The ADF litigates cases to oppose abortion, same-sex marriage, and civil unions.
  • $30,000 to Family Research Council between 2010 and 2013. The lobbyist organisation battles pro-LGBT laws and has been labeled a “hate group” by the Southern Poverty Law Center.
  • $50,000 to National Christian Foundation between 2011 and 2013. The foundation has contributed tens of millions of dollars to ADF, the Family Research Council, and other similar organisations.

Apparently Anschutz has funded anti-equality groups for decades, supporting Colorado’s 1992 proposition Amendment 2, a ballot created to overturn laws offering LGBT protection. Also, he has been noted by Greenpeace to finance science denial groups, with a Greenpeace report alleging that he attends “strategy meetings” with the Koch brothers (Republican narcissists who don’t believe in climate change) twice a year. This man is starting to sound weirdly similar to Donald Trump…

So, why do I care? Why should you care? Well, as we’ve seen in last year’s US election, with great power comes great responsibility – and unfortunately power is often put in the wrong hands. Something that has always deeply disturbed me from a young age is the rose-tinted glasses people seem to wear surrounding topical issues that don’t directly affect them. This is exactly how immensely rich and powerful people take control and spread hate. This is particularly important when it comes to something like Coachella, because the artists performing (almost always), such as Beyonce, are pro-human rights. Most importantly, so are their fans (Beyonce is a huge gay icon and pioneer for young black women). Thousands and millions of people are fans of these musicians, yet they would probably still buy tickets to Coachella knowing this information. Headliners Kendrick Lamar and Beyoncé have both released amazing, politically charged albums over the past two years that have helped set the conversation around blackness, feminism and progressive politics.
Similar to this situation, following the US election debates, business in the USA made their political beliefs known (which is unusual) and confidently showed support for democrats – check out the extensive list here. Also, here in the UK the campaign Stop Funding Hate has convinced businesses to stop advertising their products and services in newspapers that contain ‘hate campaigns’ – Lego being the first company to break their contracts with said newspapers.

By purchasing tickets to Coachella, you are paying towards an empire that supports the following:

  • gay conversion therapy
  • pro-abortion
  • anti-LGBTQ groups
  • extremist hate groups like Gordon Kligenschmitt’s (a despicable televangelist in the US) ‘Pray in Jesus Name’
  • denial of climate change and global warming
  • Mission America Foundation (vomit), whose president considers homosexuality a “deviance”

…the list goes on.

Interestingly, a representative for AEG Live forwarded the following statement from Philip Anschutz in response to this report:

Recent claims published in the media that I am anti-LGBTQ are nothing more than fake news – it is all garbage. I unequivocally support the rights of all people without regard to sexual orientation. We are fortunate to employ a wealth of diverse individuals throughout our family of companies, all of whom are important to us – the only criteria on which they are judged is the quality of their job performance; we do not tolerate discrimination in any form.

Both The Anschutz Foundation and I contribute to numerous organizations that pursue a wide range of causes. Neither I nor the Foundation fund any organization with the purpose or expectation that it would finance anti-LGBTQ initiatives, and when it has come to my attention or the attention of The Anschutz Foundation that certain organizations either the Foundation or I have funded have been supporting such causes, we have immediately ceased all contributions to such groups.

Let’s have faith in humanity for a moment and believe that Philip is pro-LGBTQ (which is hard to believe when he has had such a huge influence in Colorado politics)… this means that someone in his team is supporting these extremist views. These donations weren’t made by accident. Who is he trying to kid? That is so depressing.

My final thoughts on this terrifying, draining topic can be perfectly summed up by Ian Silverii, ProgressNow Colorado’s executive director:

At a time in American history when discrimination and violence against LGBTQ citizens is on the rise, support for pro-discrimination groups puts Anschutz on the wrong side of Colorado, and on the wrong side of history.

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GLAAD: Trump Accountability Project

GLAAD (Gay & Lesbian Alliance Against Defamation) is one of the many LGBT+ organisations I support, and am very fond of, not only because they are a non-governmental (and therefore non-profit) organisation, but also because of their purpose – GLAAD is a media monitoring organisation founded by LGBT people in the media. Their aim is to tackle tough LGBT issues and consequently create a narrative that leads to cultural change.

GLAAD has taken the open homophobic and transphobic statements made by republicans very seriously, and used this information to create ‘The Trump Accountability Project (TAP)’, “a resource for journalists, editors, and other news makers reporting on the Trump administration, which catalogues the anti-LGBTQ statements and actions of President-elect Donald Trump and those in his circle.”
The aim of TAP is to hold those on Trump’s team accountable for their hate speech, stemming from GLAAD’s original project ‘Commentator Accountability Project’ (CAP) which aims to bring anti-LGBT statements to life, putting information about anti-gay interviewees into the hands of newsrooms, journalists and editors. Similarly to this project, GLAAD aims to do the following with TAP:

…Use first-hand statements, video, and/or audio to document the animus displayed by people being appointed into positions of power in the U.S. government. GLAAD will update the following profiles with new statements that disparage LGBTQ people, women, Muslims, Immigrants, and many others. GLAAD will also share this information with reporters, journalists, producers, activists, and fellow organisations each time they make headlines anew.

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What a great project. It’s a shame how targeting works on social media, as Trump supporters probably would never see these types of articles and projects on their feeds (not that it would necessarily change their minds). The US election really opened my eyes to targeted ads and news feed items, especially on Facebook…
Now listen up. Organisations like GLAAD can’t exist without donations, so please reach into your privileged pockets and donate towards an amazing cause – love, acceptance and unity! Pretty please!

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