Tag Archives: kids

Lego: Build the Future

Ad agency Ogilvy & Mather (Bangkok) have created wonderful print ads for Lego’s new campaign ‘Build the Future’. No surprise here that they won a Silver Cannes Lions in ‘Print & Publishing’ and ‘Outdoor’ for the campaign. The art direction is absolutely spot on.

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The three careers were chosen as most desirable to children, then CGI studio Illusion (Bangkok) created the pieces using 3D illustration. Locations were strategically selected by Ogilvy for the campaign – the astronaut ad was placed at the planetarium or science museum, the rockstar ad was placed at music schools and the firefighter ad was placed in outdoor playgrounds.

Vice Chairman Nopadol Srikieatikajohn (Ogilvy Thailand) told AdFreak:

Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life.

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‘Halloween Treats Gone Wrong’ Campaign

CREDITS
Client: Crest and Oral-B
Spot: “Halloween Treats Gone Wrong”
Agency: Publicis Kaplan Thaler
Chief Creative Officer, President: Rob Feakins
Executive Creative Directors: David Corr, Tony Gomes
Creative Director, Copywriter: George Logothetis
Creative Director, Art Director: Xavier Rodon
Executive Producer: Noelle Nimrichter
Account Team: Angela Pasqualucci, Cheryl Loo, Carine Johannes, Alex Andrial, Dani Winter
Production Company: Tool of North America
Director: J.J. Adler
Editing: Fluid Editorial
Editor: John Piccolo

 

Very cute and original!
“I threw up” hahaha

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