Tag Archives: journalism

GLAAD: Trump Accountability Project

GLAAD (Gay & Lesbian Alliance Against Defamation) is one of the many LGBT+ organisations I support, and am very fond of, not only because they are a non-governmental (and therefore non-profit) organisation, but also because of their purpose – GLAAD is a media monitoring organisation founded by LGBT people in the media. Their aim is to tackle tough LGBT issues and consequently create a narrative that leads to cultural change.

GLAAD has taken the open homophobic and transphobic statements made by republicans very seriously, and used this information to create ‘The Trump Accountability Project (TAP)’, “a resource for journalists, editors, and other news makers reporting on the Trump administration, which catalogues the anti-LGBTQ statements and actions of President-elect Donald Trump and those in his circle.”
The aim of TAP is to hold those on Trump’s team accountable for their hate speech, stemming from GLAAD’s original project ‘Commentator Accountability Project’ (CAP) which aims to bring anti-LGBT statements to life, putting information about anti-gay interviewees into the hands of newsrooms, journalists and editors. Similarly to this project, GLAAD aims to do the following with TAP:

…Use first-hand statements, video, and/or audio to document the animus displayed by people being appointed into positions of power in the U.S. government. GLAAD will update the following profiles with new statements that disparage LGBTQ people, women, Muslims, Immigrants, and many others. GLAAD will also share this information with reporters, journalists, producers, activists, and fellow organisations each time they make headlines anew.

cymhnahxgaefltgczkd2jxweailfaj

What a great project. It’s a shame how targeting works on social media, as Trump supporters probably would never see these types of articles and projects on their feeds (not that it would necessarily change their minds). The US election really opened my eyes to targeted ads and news feed items, especially on Facebook…
Now listen up. Organisations like GLAAD can’t exist without donations, so please reach into your privileged pockets and donate towards an amazing cause – love, acceptance and unity! Pretty please!

Advertisements
Tagged , , , , , , , , , , , , , , , , , , , , , ,

Three Little Pigs – Advert for The Guardian

Agency: BBH, London
Production Company: Rattling Stick, London
Country: United Kingdom
Lions Won:
      

This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.

Another amazing advert. Genius advert. This is the kind of work I’d love to produce in my future career, one that embodies the social media world we now live in. People complain about the use of computers and people on the internet, but we live in a new world now, where anything is so easily accessible and where you can efficiently express your opinion. Sure, there are major disadvantages to how available data on the internet is these days, but we’re moving forward into a new world of technology, creating new jobs, new products, new health benefits, new hobbies etc. … the list goes on!

Despite my slight hatred towards a lot of aspects of the media, the way it has grown does fascinate me. My own addiction to social networks proves that new generations are evolving to be almost reliable on social networks and the internet in general (whether we like to admit it or not). Now, we can say absolutely anything we want, anywhere on the internet.

The story line using the classic Three Little Pigs is fantastic – adding a dark, deep side to the children’s tale whilst incorporating modern phenomenons. The attention to detail throughout is outstanding, too.

Tagged , , , , , , ,