Tag Archives: internet

Best April Fools Day 2017 Pranks and Jokes in Advertising and Marketing

I’ve accumulated a collection of my top 10 favourite pranks from the creative world this year. It was hard to choose from such an array of alternative facts, that’s for sure. (I don’t think it’s a coincidence that 70% of the fake campaigns I found whilst researching for this post had something to do with dogs…)

10. Google Play for Pets:

Google has introduced a new category of games, apps and training tools to keep your pet stimulated:

Updates include:

  • New collections of games, apps and training tools your pets will love
  • 5-Paw rating system
  • Notifications when your pet has logged in
  • Multiplayer mode for nose-to-nose competition
  • Virtual Reality games to simulate real play

This fake product actually looks like something I can imagine happening in the not so distant future! I’m fairly certain I’ve already heard of apps and devices used to interact with dogs left at home all day…

 

9. Honda Blend

Honda Canada created Honda Blend, a blender for your car. It includes a blender and a refrigerated glove box to store the fruit and veg, and it even comes with an ‘exclusive cup system’.
Not so much a prank – just a fake product with funny undertones.

 

8. Google Gnome

The smart yard has finally arrived – Meet Google Gnome. See how Gnome can transform your yard.

I love this satirical take on Google Home for outside.

 

 

7. Virgin Australia Canine Crew

We are excited to unleash our new Virgin Australia Canine Crew in a world first initiative. On select flights, a Canine Crew member will work alongside our award-winning Cabin Crew team to offer a range of additional services.

This is a fake ad, but I’m going to call it a prank because Virgin are pranking all of us by creating such a wonderful and beautiful idea that’s not going to happen. Do not put this adorable idea in my head! Imagine the amount of fearful fliers who have their vertigo cured by puppy cuddles! Therapy flying.

 

6. IKEA: The Updated Småland

We’re about to transform Småland from a playground into a ‘press-play-ground’! Our studies of children’s play habits reveal that today’s kids prefer tablets to physical activity. So we’re replacing the magical forest with a haven of sitting pods with tablets—recreating the way your kids play.

The best part about this prank is the reactions on Facebook…

Leon Koh Kids should be running around giggling and playing. This pic of this beautiful gal with an expressionless face looks so scary to me as a parent

Wendy Choo This is so sad, why do the kids haf to come into IKEA just to face a tablet. Having fun is to move around exploring the surrounding and interacting with others. This is too lonely.

Leslie Lee So sad… Robot land. I thought Scandinavian education is different.

Conclusion: people are idiots and advertising works.

 

5. Hinge Parental Controls

170331-april-fools-hinge-ks_7a3e80eea6e13bd335ce39ede3f705d5-nbcnews-ux-2880-1000

Dating app ‘Hinge’ introduced Parental Controls, “a dashboard in your Hinge account for your mom and dad to access.” Parents can set their preferences for your potential matches, such as choosing an occupation, timeframe for children, distance from parents, and select which holidays they’re available for visits. This genuinely sounds like something people would use.

 

4. Puppy Mudder/Tough Mudder

Introducing our newest event series, Puppy Mudder presented by Nulo. Starting in 2017, your fearless fluffy friend will be able to dominate our muddy courses across the globe. Events will feature fresh takes on classic obstacles like Barktic Enema, Electroshock Therapuppy, and more #PuppyMudder.

Yes, another dog related prank! The way this is filmed is so great, and apart from ‘Electroshock Therapuppy’ could actually be quite fun.

 

3. Pop chips: Cheddar “Cheese”

patriot_puffs_exploded_cue_d28d9eba52c0b515b7d65db4c6818fbd

Why go with alternative snacks when you can elect the only chip that can fix literally everything that’s wrong with snacks? People say that 11 out of 10 Russian snackers prefer this flavour because it tastes really, really, really, very good. It’s the best snack. There’s no snack that tastes better. Patriot Puffs are perfect for frequent golf trips and early morning Twitter rants, and even better if you get someone else to pay for it! Let’s make America snack again!

  •  yuge flavour!
  •  tremendous crunch!
  •  puffed with hot air
  •  45% less than promised
  •  glutton free
  •  36% of snackers approve this flavour

A prank wouldn’t be a prank without inspiration form the biggest joke of all time – Donald Trump. Even the CTA is a play on one of his most infamous comments: “grab’em by the bags! (soon)“.  Even the copy on the bag of chips itself is hilarious and mocking of Trump.

 

2. NanoDrop (SodaStream)

THE GREATEST INVENTION SINCE DRINKING! NanoDrop is a revolutionary product which ensures a dramatic decrease in your carbon footprint while increasing your hydration levels. keeping you fresh, cool and so hot all at the same time! If style and responsibility ever hooked up, NanoDrop would be their baby.

You have to check out their website – the amount of effort put into this fake ad is incredible. God knows how much it cost to hire Paris Hilton as their fake celebrity endorser and inventor, but her satirical acting puts the cherry on top! This isn’t the first SodaStream ad I’ve appreciated – they have some fantastic creatives working on their ads.

1. PornHub shares your videos

d0677352d689ab5b-666x400-1491073046-1

PornHub users that click a video receive a pop up that thanks them for sharing their porn viewing habits on social media.
This may not have as much pandemonium and creative output as some of the others, but PornHub 100% have to claim the top spot by creating the scariest, creepiest prank of all time. I bet heart rates were sky high that day! Muahahaha

Tagged , , , , , , , , , , , , , , , , , , , ,

Advertising and Gay Men: How the Media Avoids Gay Intimacy in Advertising

One of the most beautiful and important things about working in the creative industry, whether it’s photography; graphic design; music; dance; acting; writing, is that it allows people of any background, gender, race, sexuality, age to express their opinions and beliefs in whatever medium they wish. The creative industry is at the forefront of self expression and freedom, which has always encouraged and inspired me to pursue a career in this field. Advertising in particular is, as we know, incredibly influential – whether you enjoy ads or just stare blankly during the commercial breaks – they can help convey messages to a wider audience.
Although I am part of British advertising, and we have produced some incredible and iconic work that is undoubtedly timeless, ever since I can remember having an interest in the industry I have been unable to shake off one very obvious tactic used by agencies: appearing pro-LGBT, but avoiding gay men. Obviously, showing gay couples in ads is a very recent (and important) thing, but as equality has progressed so rapidly in the last 10 years I have found myself questioning why the media prefers using lesbian characters over gay men.

Last night I watched a bizarre (but fascinating) documentary ‘For The Bible Tells Me So’, which documents the ways in which conservative Christians have exploited religious teachings and scriptures to deny LGBTQ+ rights. Without spoiling too much, one factor which stood out like a sore thumb was the fact that the parents (of gay children) being interviewed all expressed fears of having a “faggot son” (they said those exact words), even if the story ended up focusing around their lesbian daughter. There was a continual theme of obsessing over the fear of a gay son. As we all know, homophobic beliefs all stem from religion, and their target is 9 times out of 10 going to be gay men.
Why?! Well, as the husbands in these documentaries (and in most religious and/or homophobic households) have the final say on what goes, men generally have more discomfort towards gay men than lesbians. It all stems from a fear that gay men will try to have sex with them (don’t flatter yourself) or influence their sons’ ‘sexual behaviour’. It probably also relates to the fact that mentions of sexuality in the Bible only relate to men sleeping with other men. Lesbianism became publicly demonised during the Victorian era.
I have no idea why gay men seem to receive more homophobic abuse (I know, that is a sweeping statement), and this is particularly evident in the homophobic slurs used – I can name only a few related to lesbians, but gay insults based on gay men are endless. There is a fear and disgust surrounding gay sex, whereas lesbians are often used as part of the male sexual fantasy. Funnily enough, I always wonder whether these religious homophobes get off on girl-on-girl fantasies but heaven forbid two men together! Gross!

[Before I get into the advertising part of this blog, I want to say that I am by no means denying or deflecting homophobia against lesbians, nor am I insinuating that gay or queer women receive less discrimination than gay or queer men. These are merely my observations about the representation of gay men in advertising].

So what the hell does this have to do with advertising? I believe it all stems from the same place – whilst companies, agencies and brands are largely trying to be inclusive by introducing LGBT narratives, the avoidance of male couples is remarkably salient in advertising.
In the US (certain states, of course, we couldn’t have two guys in love being aired in Texas now could we) the depiction of a range of LGBT couples has been, overall, fantastic in comparison to what it was like as recently as 5 years ago. This is particularly amazing for gay men who seem to have an equal platform in terms of narrative to lesbian couples or female same-sex families. Certain states in the US are notorious for being openly pro-LGBT and have no qualms when it comes to presenting gay men in their commercials. A lovely example of this is cosmetics company Lush who recently launched a Valentines Day campaign for 2017 featuring non-heteronormative couples in their campaign. Wonderful! A gay couple are featured as a header on the US website, alongside other gay and lesbian and gender-nonconforming couples in the campaign:

screen-shot-2017-02-06-at-14-27-31

vdayhero16113337_10153752475224058_7127057220522460402_o

They even released a very sweet statement for the campaign:

At Lush we believe that love transcends gender. We set out to do one thing when creating our Valentine’s Day visuals, we wanted to capture love between two people and we believe that’s what we have done here. The fact that our loyal and loving fans are starting their own conversations using our visuals and #loveislove absolutely warms our hearts.

But, (and this is a big but), why on earth didn’t this transcend to the UK website for Valentines Day?! There is no mention of the LGBT campaign – no photos, no #loveislove hashtags, just a crappy photo of a heart-shaped bathbomb. This kind of contradiction and blatant picking-and-choosing of where to present certain messages makes the campaign and the company come off as inauthentic, consequently using the gay community to publicise a Valentine’s Day sale. Love is a universal experience, so why can’t Lush’s campaign be? My theory is that British ad men and women are too afraid to upset anyone. We are so apologetic and fearful of offending in the UK that it’s affecting how we stand up for what we believe in.
To reiterate, this seems to be a bizarre UK problem – as a country where gay marriage finally opened its doors to lots of British gay couples and proudly abolished Section 28, I struggle to accept that the advertising industry has moved forward in this way too. The only time I ever seem to see gay couples represented correctly in advertising is when Pride in London is being advertised!
Another very sweet Valentine’s Day campaign featuring a man proposing to his boyfriend by Hallmark has done a fantastic job at normalising gay love in a campaign with lots of other couples celebrating international the day of love:

There’s no hashtags about equality, no clickbait, no hint towards inclusivity, just a mix of normal people showing us what love means to them. Of course this was a campaign in the US! This is the third consecutive year that Hallmark features a gay or lesbian couple in their Valentine’s day ad. I’ve never seen any of those campaigns here, despite Hallmark being a retailer in the UK.

screen-shot-2017-02-06-at-14-28-54

Ok, for a moment I will stop listing the negatives, and actually praise a British brand who has defied the norms when it comes to gay male affection in marketing – Lloyds! It’s been noted that brands are failing to represent LGBT+ people in mainstream marketing campaigns, but Lloyds Bank have been praised for advancing LGBT diversity both internally and through its brand communications. Perhaps Lloyds being no.2 in Stonewall’s Top 100 LGBT Employers 2016 rankings influenced the fantastic campaign for ‘He Said Yes’, a same-sex proposal featuring two men.

image003

Here’s what Joey Hambidge (client account manager at Stonewall) had to say about the importance of LGBT representation in marketing:

While campaigns around Pride season are encouraging and to be applauded, consistent year-round communication with the LGBT community and featuring LGBT people within mainstream campaigns sends a strong message of inclusion and support.
Lloyds Bank springs to mind due to its recent mainstream commercial featuring a male same-sex couple’s proposal. Many young people entering the industry have grown up with an inclusive mentality. Their social circles can be mixed and varied so they are looking for companies that reflect these values. So even if someone may not identify as being LGBT themselves, finding an LGBT-inclusive employer is often important to them.

Lloyds Bank could have so easily used women in the ‘For Your Next Step’ ad, but I absolutely believe they did the right thing by using two men. Not only were they featured in the ad below, they have also been used on huge underground billboards and posters:

Lloyds Bank have actually featured same-sex couples in its advertising since 2010, and Marketing Week have written exactly why this is so important in an article here. I feel honoured to have worked with such an inclusive brand during my time at adam&eveDDB.

Unfortunately, Lloyds Bank are the exception in the UK. Whilst doing my research for this blog post I came across one of my favourite websites, Pink News, which had a news section on gay ads – hoorah! Lots of content to prove me wrong! Not quite…….. as wonderful as they all are, they’re all American. Check out the list here.
There has been cataclysmic shift in the portrayal of homosexuality in advertising, particularly when it comes to the likes of fashion brands such as Dolce & Gabbana producing homoerotic ads for years. This is an improvement to be noted – we’re hardly seeing any half naked, muscle bound and oiled up Adonis, instead we’re seeing gay men being portrayed in a mundane, family-orientated way, like the ads mentioned above. This still isn’t good enough – all of these campaigns (including Lynx’s ad featuring a dancing man in heels; Lynx’s “kiss the hottest girl… or the hottest guy” adTylenol’s #HowWeFamily campaign, to name a few) are American and Australian. They aren’t broadcasted on British TV, even if though sell the exact same products or services here.

Whilst we should always praise and encourage the portrayal of lesbians in advertising, as the sexualisation and fetishism of lesbians is still rife in the media, it’s difficult to ignore the blatant use of two women being more comfortable viewing than two men.
Match.com really had the chance to represent the LGBT+ community in a normal way like a lot of the ads above have done. Lots of dating apps and websites are now trying to convey a message of inclusivity – that their services are not just for straight people. As part of their campaign, Match.com decided to dedicate one spot to two girlfriends who supposedly found love through the website. I cannot help rolling my eyes and cringing every time I see the following ad on TV:

‘Messy Girl’ actually was no.3 on the top 10 complained about UK ads, because of kissing women (896 complaints). Despite the ridiculous amount of homophobic complaints, I do not respect Match.com for this campaign, and I cannot support their efforts. I find the entire narrative unnecessary – the “messy” story did not need to include lesbians undressing (with lacy lingerie on underneath… come on, really?!) where all the other spots for the same campaign are not sexualised, and instead portray the innocent, adorable and quirky aspects of dating and falling in love.
The entire ad screams male gaze, and Match have clearly spent no time researching into what it means to the LGBT community to be represented in advertising. ‘Messy Girl’? more like Messy Idea! Who wrote this sh*t?

Sainsbury’s 2016 Christmas ad saw an enormous amount of praise not just from creatives surrounding the concept and execution, but also from families in the UK – particularly same sex parents who were thrilled to see female same-sex parents along-side mixed-race families and a single dad:

Whilst successfully reflecting modern British families, I can’t help believing that two women were favoured over two men. Even though they are animated characters, lesbian women are predominantly more accepted over gay men because society still does not feel comfortable with the idea of gay male sex. You might be thinking “calm down, how on earth did you go from innocent animated characters to gay sex?” well, that’s how homophobes’ minds work – they believe the representation of same-sex parenting is damaging and has a gay-agenda. So, ASA (or whatever standards authority board) receive complaints, ads get taken down, and clients/agencies steer clear of pro-LGBT concepts for fear of offending. I can’t tell you why people think this way, but I can tell you it is still a very big and very ridiculous problem. It’s particularly concerning that very few UK brands choose to represent male couples, particularly affectionate or intimate gay couples.
I think the current discrimination epidemic seen during the US election speaks volumes in terms of how far we have to go regarding LGBT rights. From what I have seen on social media, people have (up until the election) remained naive and unaware of how discriminatory certain groups of people can be, and how manipulative they can be when working in numbers. A lot of people in this world genuinely believe gay sex is demonic, and that those showing it on TV are pushing an ‘agenda’ to turn their kids gay. These same people compare gay men (never lesbians) to pedophiles. If it wasn’t so tragic, I’d laugh.

I want to end this blog post on a positive note – the note being Thomas Cook – a UK company who have subtly flown the flag for the LGBT community in this lovely ad called ‘You Want We Do’:

Again, no hidden messages; no hashtags; no trends; no exploitation, just a bunch of different people all wanting a great holiday with the ones they love.
Jamie Queen, marketing director for Thomas Cook Group told Marketing Week:

I think marketers can always do more to represent the needs of the consumer and that’s what we’ve tried to do with the gay kiss. It comes down to the needs of our customers and addressing a modern population.

Aside from the wonderful representation of gay partners (header image) and gay dads (below), the ad itself is actually wonderfully art directed and shot.

Screen Shot 2017-02-06 at 14.02.20.png

To conclude, what I’d like to say to creatives is, don’t be like Match.com – be like Thomas Cook – be revolutionary, be bold, be authentic. Feature gay love, feature men playing tonsil tennis, and do it with conviction. Don’t worry about the complaints, the Bible bashers and the ratings. You are the voice, and we are living in a time where your compassionate creativity is needed more than ever.

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Standing “O”

Creative agency Deep Focus created a micro-site to say thank you to our favourite president, Obama. The site The Standing “O” contains user-submitted GIFs of people giving Obama a standing ovation, creating a mosaic of Obama himself.

As President Obama’s time in office comes to an end, we wanted to send him off properly – by bringing the world together for one last standing ovation. Join us in #TheStandingO.

deepfocusnowthisgiphy_thestandingo17

The micro-site allows users to submit a GIF, zoom in to the mosaic and select individual gifs to view. Deep Focus partnered with Giphy and NowThis to collect the GIFs, or videos (that were then turned into GIFs by the agency’s team) of people applauding Obama, which were then moderated to make sure they were not offensive. Algorithms placed the GIFs in the photo of Obama based on colour schemes to create the wonderful tribute wall to the 44th President.

Tagged , , , , , , , , , , , , , , , , , ,

Enemies of Equality: If Coachella’s Price Tag Isn’t Putting You Off, Maybe Your Conscience Will

Put the flower crowns away, kids. Philip Anschutz, the owner of Anschutz Entertainment Group (AEG Live) has been exposed for his right-wing radical beliefs and contributions towards organisations against human rights!
The Coachella lineup has only just been released, and the hippie, beige, HOLLYWEED, home-made flower-power accessory makers of the world rejoiced after headliners like Beyonce, Radiohead and Kendrick Lamar were announced.

boho

In all seriousness, last year, festival-goers spent a minimum of $400 on the most basic tickets for Coachella, and LGBTQ activists are urging people not to spend their hard earned money funding hate. The wonderful organisation ‘Freedom for All Americans’ released this infographic, showing well-known and influential anti-LGBT supporters:

FFAA is the bipartisan campaign to secure full non-discrimination protections for LGBT people nationwide. The organisation has gained attention from reporters, journalists and bloggers for their claims that Anschutz’s foundation gave $190,000 to anti-LGBTQ organisations between 2010 and 2013. Having picked up on this information about the 77-year-old billionaire, more information has come to the surface that shows how Anschutz supports some of the most damaging and oppressive organisations in America, donating the following:

  • $110,000 to Alliance Defending Freedom (ADF) between 2011 and 2013. The ADF litigates cases to oppose abortion, same-sex marriage, and civil unions.
  • $30,000 to Family Research Council between 2010 and 2013. The lobbyist organisation battles pro-LGBT laws and has been labeled a “hate group” by the Southern Poverty Law Center.
  • $50,000 to National Christian Foundation between 2011 and 2013. The foundation has contributed tens of millions of dollars to ADF, the Family Research Council, and other similar organisations.

Apparently Anschutz has funded anti-equality groups for decades, supporting Colorado’s 1992 proposition Amendment 2, a ballot created to overturn laws offering LGBT protection. Also, he has been noted by Greenpeace to finance science denial groups, with a Greenpeace report alleging that he attends “strategy meetings” with the Koch brothers (Republican narcissists who don’t believe in climate change) twice a year. This man is starting to sound weirdly similar to Donald Trump…

So, why do I care? Why should you care? Well, as we’ve seen in last year’s US election, with great power comes great responsibility – and unfortunately power is often put in the wrong hands. Something that has always deeply disturbed me from a young age is the rose-tinted glasses people seem to wear surrounding topical issues that don’t directly affect them. This is exactly how immensely rich and powerful people take control and spread hate. This is particularly important when it comes to something like Coachella, because the artists performing (almost always), such as Beyonce, are pro-human rights. Most importantly, so are their fans (Beyonce is a huge gay icon and pioneer for young black women). Thousands and millions of people are fans of these musicians, yet they would probably still buy tickets to Coachella knowing this information. Headliners Kendrick Lamar and Beyoncé have both released amazing, politically charged albums over the past two years that have helped set the conversation around blackness, feminism and progressive politics.
Similar to this situation, following the US election debates, business in the USA made their political beliefs known (which is unusual) and confidently showed support for democrats – check out the extensive list here. Also, here in the UK the campaign Stop Funding Hate has convinced businesses to stop advertising their products and services in newspapers that contain ‘hate campaigns’ – Lego being the first company to break their contracts with said newspapers.

By purchasing tickets to Coachella, you are paying towards an empire that supports the following:

  • gay conversion therapy
  • pro-abortion
  • anti-LGBTQ groups
  • extremist hate groups like Gordon Kligenschmitt’s (a despicable televangelist in the US) ‘Pray in Jesus Name’
  • denial of climate change and global warming
  • Mission America Foundation (vomit), whose president considers homosexuality a “deviance”

…the list goes on.

Interestingly, a representative for AEG Live forwarded the following statement from Philip Anschutz in response to this report:

Recent claims published in the media that I am anti-LGBTQ are nothing more than fake news – it is all garbage. I unequivocally support the rights of all people without regard to sexual orientation. We are fortunate to employ a wealth of diverse individuals throughout our family of companies, all of whom are important to us – the only criteria on which they are judged is the quality of their job performance; we do not tolerate discrimination in any form.

Both The Anschutz Foundation and I contribute to numerous organizations that pursue a wide range of causes. Neither I nor the Foundation fund any organization with the purpose or expectation that it would finance anti-LGBTQ initiatives, and when it has come to my attention or the attention of The Anschutz Foundation that certain organizations either the Foundation or I have funded have been supporting such causes, we have immediately ceased all contributions to such groups.

Let’s have faith in humanity for a moment and believe that Philip is pro-LGBTQ (which is hard to believe when he has had such a huge influence in Colorado politics)… this means that someone in his team is supporting these extremist views. These donations weren’t made by accident. Who is he trying to kid? That is so depressing.

My final thoughts on this terrifying, draining topic can be perfectly summed up by Ian Silverii, ProgressNow Colorado’s executive director:

At a time in American history when discrimination and violence against LGBTQ citizens is on the rise, support for pro-discrimination groups puts Anschutz on the wrong side of Colorado, and on the wrong side of history.

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Google: Year in Search 2016

I’m not crying, you are…

Wow, 2016 has been the worst year for humanity during my lifetime. I’ve cried more tears over the destruction of lives (emotionally and physically) than I have over my own personal challenges this year.

2016 was the first time in my life that I questioned whether I really wanted children (this is coming from someone who’s wanted nothing but that since I can remember) – whether I wanted to ever create a human being and bring them into a world where we are all still so divided. Not just a handful of us, like I thought it was – there are a lot of people out there who believe that certain groups of people are better than others. Thousands and thousands of them.
I’ve lived my life with the reassurance that bigoted people are idiots who live in a tiny bubble with a small group of other morons, mainly due to my educational background family and friends. The revelation that we actually haven’t progressed as a society as much as I assumed we had has left my heart broken and my hope for humanity shattered into a million tiny pieces.

It’s draining and it’s tough voicing my opinion and trying to make a difference when people don’t truly care. Something I’ve also learnt over the last few years is that there’s a huge difference between ‘caring’ and ‘doing’ – we can’t possibly defeat the likes of homophobes and racists by saying “I have a black friend”, “I went to gay pride” – you have to fight. You have to stand up and say “NO!” – you have to correct people and educate people. We may be fast approaching 2017, but sadly we’ve not actually made much progress…
I don’t know what it will take to shake people into realising that sharing a Facebook post won’t stop a suicide from homophobic bullying or a young black man being shot. What I know is that if you’re reading this, you have access to 2 of the most powerful things right now: your voice and the internet. USE THEM!

“Love is out there. Search on”

Tagged , , , , , , , , , , , , ,

GLAAD: Trump Accountability Project

GLAAD (Gay & Lesbian Alliance Against Defamation) is one of the many LGBT+ organisations I support, and am very fond of, not only because they are a non-governmental (and therefore non-profit) organisation, but also because of their purpose – GLAAD is a media monitoring organisation founded by LGBT people in the media. Their aim is to tackle tough LGBT issues and consequently create a narrative that leads to cultural change.

GLAAD has taken the open homophobic and transphobic statements made by republicans very seriously, and used this information to create ‘The Trump Accountability Project (TAP)’, “a resource for journalists, editors, and other news makers reporting on the Trump administration, which catalogues the anti-LGBTQ statements and actions of President-elect Donald Trump and those in his circle.”
The aim of TAP is to hold those on Trump’s team accountable for their hate speech, stemming from GLAAD’s original project ‘Commentator Accountability Project’ (CAP) which aims to bring anti-LGBT statements to life, putting information about anti-gay interviewees into the hands of newsrooms, journalists and editors. Similarly to this project, GLAAD aims to do the following with TAP:

…Use first-hand statements, video, and/or audio to document the animus displayed by people being appointed into positions of power in the U.S. government. GLAAD will update the following profiles with new statements that disparage LGBTQ people, women, Muslims, Immigrants, and many others. GLAAD will also share this information with reporters, journalists, producers, activists, and fellow organisations each time they make headlines anew.

cymhnahxgaefltgczkd2jxweailfaj

What a great project. It’s a shame how targeting works on social media, as Trump supporters probably would never see these types of articles and projects on their feeds (not that it would necessarily change their minds). The US election really opened my eyes to targeted ads and news feed items, especially on Facebook…
Now listen up. Organisations like GLAAD can’t exist without donations, so please reach into your privileged pockets and donate towards an amazing cause – love, acceptance and unity! Pretty please!

Tagged , , , , , , , , , , , , , , , , , , , , , ,

Anomaly London: 12 Days of Christmas

A Tale of Avian Misery from Anomaly London has seriously set the bar high when it comes to agency Christmas cards! Directed by Ben White and Craig Ainsley, written by Craig Ainsley, and wonderfully narrated by Phoebe Waller-Bridge, this hilarious modern-day take on the Christmas song ’12 Days of Christmas’ is so bizarrely ridiculous, but so perfect.

Tagged , , , , , , , , , , , ,

Women’s Refuge: The Shielded Site

Horrifyingly, New Zealand has the worst rate of family and intimate-partner violence in the developed world, so Saatchi&Saatchi (New Zealand) teamed up with the Women’s Refuge to help tackle this problem.
Dr Ang Jury (Women’s Refuge Chief Executive) says:

We’ve noticed an increasingly disturbing trend of perpetrators using smartphones, software and apps to track and stalk women, during and after the relationship has ended. The very tools we hope would assist a woman in seeking help are being used to abuse, and we needed to do something about that.

The solution involves an anonymous website that protects women from from those who may check their browser history. The website appears as a widget on websites (currently only The Warehouse’) and allows users to access help. 1 in 3 partnered women in New Zealand reported domestic abuse, and other findings include:

  • 64% of women suffer from psychological abuse,
  • 49% physical abuse,
  • 23% financial abuse,
  • 21% harassment and stalking,
  • 12% sexual abuse,
  • 11% abuse with weapons,
  • 24% of cases included a child witnessing or hearing it happening
  • Family violence rates spike dramatically in NZ before and during the holidays

shielded_site

These stats are insane, and it goes to show that there is a hell of a lot of work to be done to protect domestic abuse victims. However, I’ve just noticed a serious problem with how this is being tackled – the website claims that:

The shielded website allows victims to seek information online under the guise of browsing The Warehouse website.  A victim in an abusive relationship who is seeking support or advice can safely can visit The Warehouse website, click on the icon, and be provided with vital information without leaving a browser trail.  A perpetrator tracking a victim’s online movements and browser history will see they’ve only visited The Warehouse website.

So, if the abuser sees ‘The Warehouse’ or any of the other future supporters of the project (so far The Warehouse is the only organisation currently taking part in this online initiative) on their partner’s browser history and has read about the ‘shielded website’, this will contradict the entire reason for the project. Whilst anyone or any business can support the Women’s Refuge by adding the Shielded Site button to their website, won’t victims still be at risk if this appears in their browser and is recognised by their abuser?

Tagged , , , , , , , , , , ,

Old Spice: Rocket Car

Before you’ve even pressed play, you know it’s going to be good – Old Spice never fails to deliver! (… well, Wieden+Kennedy).
The satirical spot by W+K sees a confident man ‘push himself to the limits’, parodying every other male grooming ad out there with a hilarious background narrative from the main character. My favourite part of the narrative is: “Should I have taken even a basic ground-level engineering course of some type? Yes. Yes, I should have” before eventually crashing and blowing up in flames!

Tagged , , , , , , , , , , , ,

IKEA: Products Renamed After Google Searches

The campaign ‘IKEA Retail Therapy’ was created by Swedish agency Åkestam Holst who based the marketing idea on research into commonly searched terms on Google. The search terms range from sad (divorce and troubled relationships) to hilarious (“my family doesn’t respect me” aka a Queen costume) to every day problems. However, whilst some are very witty (see below), some product names seem to have no relevance to the product ‘solution’ itself…

IKEA is where life happens. So, we simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. Got a snoring husband? A family who doesn’t respect you? A never ending gaming son? IKEA can come to the rescue. Or at least put a smile on your face while you keep googling for an answer.

ikea-google-search-product-names-ad-retail-therapy-33-584c269fa6d2c__880

ikea-retail-therapy-stuffed-dog

Tagged , , , , , , , , ,