Tag Archives: installation

#FreeTheFeed: Mother London

Ad Agency Mother created a Mother’s Day project for the UK’s holiday (Sunday 26th March), to make a statement against the judgement placed upon mothers who breast feed in public:

A celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.

So, Mother created a giant inflatable breast and placed it on top of a building in Shoreditch on Sunday. The very detailed and very large breast boldly designed by the creative team aims to spark conversation about the attitudes towards the most natural form of feeding. Alongside the outdoor installation, Mother created a series of posters displaying the hashtag “#FreeTheFeed” and the reasons behind the project.

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I’ve always found it bizarre how people are happy to drink milk from a cow, but heaven forbid another human! This is a fantastic in-your-face, no-f*cks-given approach to a campaign, showing that social design is what we need to ignite conversations about outdated stigmas.

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IKEA: Syrian Home Installation

IKEA has worked with the Red Cross to build a replica of a real Syrian home inside its Norwegian flagship store. The ‘apartment’ (designed with help from creative agency Pol) is based on a refugee woman named Rana, a mother of four, who all live in a tiny two-bedroom, 25-square metre apartment in Damascus. Pol visited and filmed Rana’s home so that they could recreate it exactly.

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Built from rough concrete blocks, the showroom is antithetical to the usual IKEA dream home setup, giving customers a glimpse of what life is like in a war zone such as Syria. Also, IKEA’s recognisable price tags were used as a narrative to convey the refugees’ stories and to provide information on how to donate to Red Cross.

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IKEA are no stranger to proving aid and awareness to the war in Syria and their victims. In February employees delivered donated merchandise to Helping With Furniture’s new depot for household items for Syrian refugees in Ottawa.
The furniture depot for new Syrian refugees opened its doors in Ottawa in February this year, providing used household goods to families in need (since 2005). IKEA Canada donated $5,000 worth of IKEA goods!

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That’s not all IKEA have done to help refugees – a few months ago they unveiled an easily deployable solar-powered shelter that can provide sturdy, safe housing in an emergency. In collaboration with the United Nations High Commission for Refugees, the shelters are a perfect solution for the mass shift that individuals experience when fleeing from the war in Syria. Although the Lebanese government was hesitant to approve the use of the IKEA shelters, after 6 months of negotiations it’ll finally be available to Syrians in Lebanon.

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Protest for Syria: An Accidental Art Installation

Yesterday at the Russian Embassy in London a group of 25 activists from human rights organisations Syria Solidarity UK and the Syria Campaign created a peaceful protest and outdoor art installation. Whilst the protest wasn’t supposed to be a work of art, and purely for a demonstration, it’s hard to ignore the creative outcome with the use of mannequin limbs. The protesters collected and displayed 800+ mannequin arms and legs near the front gates of the embassy representing the massacre of Syrians in Aleppo. I think this should be bought by a gallery, and give the money to the organisations!

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Bissan Fakih, deputy campaign director of the Syria Campaign said:

We have the limbs ‘flowing out’ of the embassy. We want [Russia] to stop their war crimes in Syria. We want them to stop bombing children. Our message is very clear to the Russian government. The world is watching.

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The protest represents the tragic events of Moscow committing untold atrocities in Syria’s largest city. Two activists even chained themselves to the embassy gates. Boris Johnson previously encouraged people to protest earlier on in October due to innocent children being killed, and doctors being bombed for trying to help civilians.

Through the medium of an unintentional art installation, the message serves as a poignant reminder of the abuse endured by Syrians, and a plea to politicians.

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