Tag Archives: instagram

Pop Culture Dystopia: Filip Hodas

3D illustrator Filip Hodas has created an ongoing Instagram series exploring a dystopian world of pop-culture icons. Using his incredible talent, Filip has created these eerie images with the help of Cinema 4D, Octane Render, Zbrush, Substance Painter, Substance Designer, World Machine and Adobe Photoshop:

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First Instagram Ads: Yay or nay?

Ad agency Wieden + Kennedy were commissioned by Instagram to create the new (and first ever) ads for Instagram. The Amsterdam offices created “Stories Are Everywhere,” for the Instagram Stories campaign – Instagram’s first global campaign – with the aim to promote features such as live video, brushes and stickers.

Reflecting how the platform behaves, the campaign’s executions are intended to inspire and excite the audience about the many possibilities available to express themselves. Film content presents small, unexpected moments that are instantly sharable and dynamic outdoor is contextual to the user’s environment. Within the Instagram app, function drivers educate users about the array of features. These executions playfully work together to remind users that Instagram Stories is the place to share life’s highlights and all the casual, everyday moments in between.

The campaign was shot on an iPhone, using just the Instagram app:

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However, the short films showing a juxtaposition of professionally shot footage and “homemade” style footage, does not work for me. They appeared at the Insta Stories Festival in Cologne, Germany last month:

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Praised for celebrating the diversity of expression, they aim to release 20 to 25 films by the end of the campaign, with over 270 billboards and guerrilla OOH, appearing on train stations in Philadelphia and Milan. The concept and the print ads work nicely, but for me the short films above looks like some weird montage. What do you think?

The film compilation is a nay from me! The rest of the campaign – meh. Disappointed as a huge Instagram user and fan.

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Instagram vs. Snapchat vs. Facebook

Back in late 2016 Facebook launched augmented reality selfie masks for Live video – much like the already very popular Snapchat filters. Facebook acquired MSQRD in March 2016, and briefly tested using a similar technology with Olympic-themed masks for traditional photos and videos (only in Canada and Brazil).
I’ve never actually gone Live on Facebook, so I can’t say I’ve tried this feature myself, but I am a huge Snapchat user, and a big fan of the filters. Facebook is now apparently communicating with Hollywood studios to use the animated masks to promote big-budget movies on Facebook. As mentioned above, Facebook already allows filters over the Live videos, but unlike Snapchat brands have not been allowed to feature their own filters.

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Snapchat popularised augmented reality in mobile messaging back in the day – they are the OGs of mask filters – and have had a tone of brands using their service to promote their brand or campaign. The difference between Snapchat and Facebook (and Instagram) is that Facebook and Instagram reach far bigger audiences, whereas Snapchat is seen as a platform for friends.
This isn’t the only feature Facebook has “stolen” from Snapchat – Facebook previously put a Stories section on Instagram, and are currently testing a similar section in its Facebook app. Facebook’s Stories include augmented reality special effects, but that test is currently only limited to Ireland.

Its been stated that marketers and brands prefer the stories feature on Instagram, because Snapchat doesn’t embrace brands the way Instagram does. Instagram makes it easy to follow brands and like their posts – there’s no ‘like’ features on Snapchat, and it’s harder to follow accounts because users have to know exact names to find them (something I find very annoying…). Instagram’s search UI is far superior, in my opinion.
Dan Grossman, vice president of platform partnerships at VaynerMedia summed up the difference pretty well:

Instagram is a follower platform where Snapchat is more of a best friend platform. Snapchat hasn’t encouraged brands to build up huge followings.

As a Snapchat fan, when Instagram first rolled out the Stories feature, I was very hesitant. Now, I actually forget to use Snapchat and usually head for Instagram Stories to post my daily activities. The amount of money Facebook are putting into these new app features are, in my opinion, going to destroy Snapchat. Why would I use 2 platforms that do the same thing, when I can just use one? It’s likely that Facebook and Instagram will link their publishing of stories at some point.

(P.S. that is not me in the header image)
(P.P.S I’ve never written “Facebook” so many times in my life)

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Fossil Smartwatch: Just Husbands

Almost this time last year The Mystery Hour released a video hilariously portraying the relatable story of men whose existence consists of both taking photos of, and waiting patiently to take photos of their wives:

The social satire didn’t stop there – a year later agency 360i created ‘Just Husbands‘ featuring the stars of ‘Instagram Husbands‘ – an ad for Fossil’s new smartwatch. The hubbies are no longer their wives’ social media photographers, all thanks to a special button on the Fossil Q smartwatch, allowing the wives to take their own photos, handsfree:

Jill Elliott, Fossil’s CCO said:

While brainstorming ways to get audiences excited about our new Fossil Q Hybrid Smartwatches (which feature an unexpected selfie button) we couldn’t help but immediately think about the hilariously clever ‘Instagram Husband’ parody videos.

As a camera/selfie/instagram addict, I found the original very relatable! ‘Just Husbands‘ is just as funny, and a very clever marketing ploy. Whilst researching this campaign, I certainly noticed the high standard Fossil has when it comes to social media content and their brand image. They sure know what they’re doing!

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Instagram Suicide Prevention Tool

*TRIGGER WARNING*

Instagram chief operating officer Marne Levine spoke to Seventeen about introducing a new social media tool that allows users to ‘report’ suicidal or self-harm posts anonymously (which erases any concerns about people not knowing how to approach those who are contemplating suicide, including fears about saying the wrong thing and coming across as confrontational). Not only will the tool allow users to flag such posts, but the person who is posting suicidal messages to Instagram will be provided with support from the platform.

When I Googled this story, there were actual threads started by Instagram users reaching out to the Instagram staff asking what to do about suicidal posts. These red flags, along with the terrifying story of Professional Boxer Adrien Broner (who is now safe and alive) who posted a series of cryptic posts alluding to suicide, one with the caption: “3PM I’m doing it I’m sorry to my family and friends but I don’t want to be here no more this shit too much“, raised concerns for Instagram (who have teamed up with the National Suicide Prevention Lifeline and National Eating Disorders Association for this project).

We listen to mental health experts when they tell us that outreach from a loved one can make a real difference for those who may be in distress. At the same time, we understand friends and family often want to offer support but don’t know how best to reach out

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Not only does the tool allow Instagrammers to anonymously help others, users will also be redirected to that same support page if they search for a hashtag associated with self-injury. Numerous hashtags are already banned from Instagram already, so if these terms are searched, there will be no results found and support will be offered (see image above).

I love this whole idea from Instagram – the internet can be a scary place, and apps/websites have a responsibility to provide safe content and safe spaces for their users.

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Tiny Hand Lettered Quotes | Dexa Muamar

There’s nothing more satisfying than some delicious hand drawn typography that is so insanely neat. Wow!

Check out the rest of his work on Instagram.

 

 

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