Tag Archives: Ikea

Best April Fools Day 2017 Pranks and Jokes in Advertising and Marketing

I’ve accumulated a collection of my top 10 favourite pranks from the creative world this year. It was hard to choose from such an array of alternative facts, that’s for sure. (I don’t think it’s a coincidence that 70% of the fake campaigns I found whilst researching for this post had something to do with dogs…)

10. Google Play for Pets:

Google has introduced a new category of games, apps and training tools to keep your pet stimulated:

Updates include:

  • New collections of games, apps and training tools your pets will love
  • 5-Paw rating system
  • Notifications when your pet has logged in
  • Multiplayer mode for nose-to-nose competition
  • Virtual Reality games to simulate real play

This fake product actually looks like something I can imagine happening in the not so distant future! I’m fairly certain I’ve already heard of apps and devices used to interact with dogs left at home all day…

 

9. Honda Blend

Honda Canada created Honda Blend, a blender for your car. It includes a blender and a refrigerated glove box to store the fruit and veg, and it even comes with an ‘exclusive cup system’.
Not so much a prank – just a fake product with funny undertones.

 

8. Google Gnome

The smart yard has finally arrived – Meet Google Gnome. See how Gnome can transform your yard.

I love this satirical take on Google Home for outside.

 

 

7. Virgin Australia Canine Crew

We are excited to unleash our new Virgin Australia Canine Crew in a world first initiative. On select flights, a Canine Crew member will work alongside our award-winning Cabin Crew team to offer a range of additional services.

This is a fake ad, but I’m going to call it a prank because Virgin are pranking all of us by creating such a wonderful and beautiful idea that’s not going to happen. Do not put this adorable idea in my head! Imagine the amount of fearful fliers who have their vertigo cured by puppy cuddles! Therapy flying.

 

6. IKEA: The Updated Småland

We’re about to transform Småland from a playground into a ‘press-play-ground’! Our studies of children’s play habits reveal that today’s kids prefer tablets to physical activity. So we’re replacing the magical forest with a haven of sitting pods with tablets—recreating the way your kids play.

The best part about this prank is the reactions on Facebook…

Leon Koh Kids should be running around giggling and playing. This pic of this beautiful gal with an expressionless face looks so scary to me as a parent

Wendy Choo This is so sad, why do the kids haf to come into IKEA just to face a tablet. Having fun is to move around exploring the surrounding and interacting with others. This is too lonely.

Leslie Lee So sad… Robot land. I thought Scandinavian education is different.

Conclusion: people are idiots and advertising works.

 

5. Hinge Parental Controls

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Dating app ‘Hinge’ introduced Parental Controls, “a dashboard in your Hinge account for your mom and dad to access.” Parents can set their preferences for your potential matches, such as choosing an occupation, timeframe for children, distance from parents, and select which holidays they’re available for visits. This genuinely sounds like something people would use.

 

4. Puppy Mudder/Tough Mudder

Introducing our newest event series, Puppy Mudder presented by Nulo. Starting in 2017, your fearless fluffy friend will be able to dominate our muddy courses across the globe. Events will feature fresh takes on classic obstacles like Barktic Enema, Electroshock Therapuppy, and more #PuppyMudder.

Yes, another dog related prank! The way this is filmed is so great, and apart from ‘Electroshock Therapuppy’ could actually be quite fun.

 

3. Pop chips: Cheddar “Cheese”

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Why go with alternative snacks when you can elect the only chip that can fix literally everything that’s wrong with snacks? People say that 11 out of 10 Russian snackers prefer this flavour because it tastes really, really, really, very good. It’s the best snack. There’s no snack that tastes better. Patriot Puffs are perfect for frequent golf trips and early morning Twitter rants, and even better if you get someone else to pay for it! Let’s make America snack again!

  •  yuge flavour!
  •  tremendous crunch!
  •  puffed with hot air
  •  45% less than promised
  •  glutton free
  •  36% of snackers approve this flavour

A prank wouldn’t be a prank without inspiration form the biggest joke of all time – Donald Trump. Even the CTA is a play on one of his most infamous comments: “grab’em by the bags! (soon)“.  Even the copy on the bag of chips itself is hilarious and mocking of Trump.

 

2. NanoDrop (SodaStream)

THE GREATEST INVENTION SINCE DRINKING! NanoDrop is a revolutionary product which ensures a dramatic decrease in your carbon footprint while increasing your hydration levels. keeping you fresh, cool and so hot all at the same time! If style and responsibility ever hooked up, NanoDrop would be their baby.

You have to check out their website – the amount of effort put into this fake ad is incredible. God knows how much it cost to hire Paris Hilton as their fake celebrity endorser and inventor, but her satirical acting puts the cherry on top! This isn’t the first SodaStream ad I’ve appreciated – they have some fantastic creatives working on their ads.

1. PornHub shares your videos

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PornHub users that click a video receive a pop up that thanks them for sharing their porn viewing habits on social media.
This may not have as much pandemonium and creative output as some of the others, but PornHub 100% have to claim the top spot by creating the scariest, creepiest prank of all time. I bet heart rates were sky high that day! Muahahaha

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IKEA: Products Renamed After Google Searches

The campaign ‘IKEA Retail Therapy’ was created by Swedish agency Åkestam Holst who based the marketing idea on research into commonly searched terms on Google. The search terms range from sad (divorce and troubled relationships) to hilarious (“my family doesn’t respect me” aka a Queen costume) to every day problems. However, whilst some are very witty (see below), some product names seem to have no relevance to the product ‘solution’ itself…

IKEA is where life happens. So, we simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. Got a snoring husband? A family who doesn’t respect you? A never ending gaming son? IKEA can come to the rescue. Or at least put a smile on your face while you keep googling for an answer.

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IKEA: Syrian Home Installation

IKEA has worked with the Red Cross to build a replica of a real Syrian home inside its Norwegian flagship store. The ‘apartment’ (designed with help from creative agency Pol) is based on a refugee woman named Rana, a mother of four, who all live in a tiny two-bedroom, 25-square metre apartment in Damascus. Pol visited and filmed Rana’s home so that they could recreate it exactly.

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Built from rough concrete blocks, the showroom is antithetical to the usual IKEA dream home setup, giving customers a glimpse of what life is like in a war zone such as Syria. Also, IKEA’s recognisable price tags were used as a narrative to convey the refugees’ stories and to provide information on how to donate to Red Cross.

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IKEA are no stranger to proving aid and awareness to the war in Syria and their victims. In February employees delivered donated merchandise to Helping With Furniture’s new depot for household items for Syrian refugees in Ottawa.
The furniture depot for new Syrian refugees opened its doors in Ottawa in February this year, providing used household goods to families in need (since 2005). IKEA Canada donated $5,000 worth of IKEA goods!

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That’s not all IKEA have done to help refugees – a few months ago they unveiled an easily deployable solar-powered shelter that can provide sturdy, safe housing in an emergency. In collaboration with the United Nations High Commission for Refugees, the shelters are a perfect solution for the mass shift that individuals experience when fleeing from the war in Syria. Although the Lebanese government was hesitant to approve the use of the IKEA shelters, after 6 months of negotiations it’ll finally be available to Syrians in Lebanon.

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Ikea – Everyday Heroes

“Everyday Heroes,” – by Swedish agency Forsman & Bodenfors – is a moving celebration of the different household fixtures that improve lives, constantly, in myriad little ways, but still can’t get any respect.

Very epic! Great ad – so simple, and everyone can relate.

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Experience the power of a bookbook™

Ikea mocking Apple… hilarious!

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