Tag Archives: identity

BBC Creative / Mother: Sorry Not Sorry for Being Me

Ad agency Mother (London) have teamed up with BBC Creative to create a branding campaign for BBC Three’s new project. Created by Mother Design, the campaign is for a new season of original programming about self-expression – something that sounds right up my street! This is an integrated campaign, which the audience can contribute towards. Engaging with young, diverse viewers with a message about identity and uniqueness, the aim is to promote BBC Three, and ignite a conversation about self-identity. The campaign also encourages viewers to create their own poster and share it on social media platforms.

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The campaign includes online media, DOOH, billboards, broadcasting through the BBC’s own channels, and social media:

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I’m definitely a fan of this campaign both in terms of concept and execution. The art direction is simple but bold. It’s also nice to recognise the faces of those in the campaign (above)!

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D&AD Identity 2017: The Beautiful Meme

Agency ‘The Beautiful Meme’ have been commissioned by D&AD again to design the creative for the 2017 D&AD Festival. The iconic D&AD Pencils have been animated alongside textures, designed to individually represent the award levels or categories from the D&AD Professional Awards.

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Ben Haworth, Creative Director says:

In advertising and design the D&AD pencil, the symbol of excellence, is ever-present. Around it the industry is weft and warp and flux. Nothing stays still and that’s as it should be. That’s what this year’s identity is about.

This amalgamation of 3D, geometry and motion design is proving to be a very popular design trend, and this has to be my favourite identity for D&AD to date. I particularly love the black Pencil above as it’s using just one colour (bar the yellow D&AD logo), which also happens to be my favourite colour… Also, the animation reflects the popular gif culture that has taken over the art and design world, with the designs working well as both statics and animations.

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Camden Market Rebrand: Thanks For Not Destroying My Youth!

Picture this: It’s 2006. I’m 14 with a passion for skinny jeans, extreme black eye makeup, numerous belts and boys with long hair. I’ve fallen in love with someone who wears higher platform boots and more eyeliner than me. Camden is life. Camden is my jam every single weekend for years. I’m on first name terms with the donut stall lady.

We’re back in 2016: I read “Camden Market rebrand by Ragged Edge”. I’m ready to rage. “How dare they try to ‘brand’ a place like Camden!” I scream (in my mind, of course. I’m at work).

Fear not, it’s not as bad as I first assumed it’d be… Camden is the short of place that has always seemed to function on its own with little marketing or advertising – a place that has been successful through word of mouth and its appealing culture – a place that exists in its own world for freedom, self expression and alternative fashion. A place that helped me become me! As a teen, Camden was one of the only places I felt truly comfortable, free from judgement, free from the burden of being a misfit. I could walk around wearing whatever I wanted, looking like a freak, with the rest of my weird friends, and never feared persecution or humiliation.

So when I read “rebrand” I thought about how those feelings couldn’t possibly be emulated in a branded, marketed environment. However, Ragged Edge seem to have done a pretty good job! The design studio created a brand identity for London’s Camden Market, including two custom typefaces inspired by the area’s iconic bridge sign by John Bulley – Camden Slab and Camden Sans (each with 4 weights). Ragged Edge describe the rebrand as “an antidote to corporate conformity”, which I think they’ve actually done successfully. Not only did they want to maintain the uniqueness of Camden, they wanted to make it relevant to a millennial audience, which works both on and offline.

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Ragged Edge did a great deal of research by interviewing stallholders, residents, workers and tourists. Studio co-founder Max Ottignon says the rebrand is:

a set of tools for self-expression… to give people the flexibility to use them in an infinite range of ways. Most retail destinations have a strict corporate identity, but this would be the antithesis of Camden’s individualistic, creative spirit

The typeface allows every aspect of the market to be rebranded without the need for a logo, so Camden Market collaborated with street artist David Samuel, who used the fonts for a set of hand-painted signs.

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The Creative team launched the brand ‘Unfollow Convention‘ alongside a range of Camden Market products, way-finding throughout the market and a series of experiential installations.

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My verdict: It gets a thumbs-up from me. I’m so relieved they didn’t go off on a tangent and try to create something entirely unrelated to Camden. Whilst it’s strange going from an anti-industry, anarchic, inclusive, independent business led area to a place that has its own app guide and toolkit… it was bound to happen. BUT I’m glad Ragged Edge were the ones to do it, because they’ve done it well!

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BBC Neurodiversity: magneticNorth

MagneticNorth has created an identity for a new BBC project to help people with neurological conditions (such as Tourette’s, dyslexia and autism) in the workplace.

The logo and the brand’s font is simple and clean, reflecting research that claims that people on the autistic spectrum can find complex patterns unpleasant and distracting. Likewise, the colour palette for the brand was intended to feel calming and accessible for all, yet bold enough to stand out amongst other campaigns.” (src: magneticNorth).

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CAPE, an acronym from “creating a positive environment” was developed by the BBC. Only 15% of working age people with neurodiverse conditions are in employment, and this longterm project aims to promote the notion that they “have unique talents and skills that are not currently being harnessed affectively in the workplace.”

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The branding is currently featured on print posters, digital screens, leaflets and event branding.

As someone with a huge interest in social design, projects like CAPE reinforce why I love my industry. Designers (and general creatives) have the ability, and opportunity, to communicate and educate using their talent, for the greater good. What an incredibly special skill to have!

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Facing Gender Diversity: Colouring Book

This art colouring book (by education and gender sociologist Cecilie Nørgaard) is a creative and aesthetic exploration of gender stereotypes and alternative gender identities. The book includes 30 artists and illustrators who were asked to reflect on gender and diversity, and turn their ideas into visual expressions.

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