Tag Archives: humour

Chris Hughes for Mental Health Awareness: Top man | CALM

Yesterday, Love Island’s Chris Hughes released a bizarre video campaign for a collaboration with Topman called “L’eau de Chris”. The video posted on Instagram received a lot of criticism, labelling Chris a joke and a narcissist for selling the drink for £2. The post saw the 24-year-old star posing in his underwear with “Mineral water infused with a Chris Hughes tears”.

 

As an avid Love Island viewer (no shame here) I assumed that the ad was a parody and a p*ss-take – Chris is known for his dead-pan humour and providing many giggles to millions of viewers this summer. To my surprise the campaign was in fact real, but not for a self-absorbed product to build his brand. Chris has teamed up with mental health charity CALM (Campaign Against Living Miserably) to raise awareness about male mental health and the male suicide epidemic.

CALM launched the #Don’tBottleItUp campaign to urge men not to internalise their emotions after it was found in a poll for YouGov that 84% of UK men say they bottle up their emotions. Chris collaborated with world famous photographer RANKIN for this project.

L’eau de Chris? What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to “man up” and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.

Hughes is now proudly an ambassador for CALM, and broke down in tears at an event yesterday whilst explaining his own struggles with mental health. Whilst on Love Island, Chris was praised for being very open with his feelings, something which men and boys struggle with immensely. Whoever chose Chris as ambassador certainly hit the nail on the head when it comes to targeting young people, as his name is everywhere in the world of gossip and celebrity since stealing our hearts on ITV2.
The limited edition promotional run of L’Eau de Chris water bottles (yes they are real) created for Chris’s campaign launch will now be auctioned here, with all proceeds going to support the charity. Also, Topman will donate £2 from every pack of Topman boxers sold from 10th – 31st October to CALM, in support of the #DontBottleItUp campaign.

 

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Spotlight: Stephan Dybus

Stephan Dybus is a German artist based in Berlin whose watercolour paintings depict relationships, life, his career and experiences (mainly negative ones). Stephan’s work, at first glance, is not representative of the aesthetic trends and styles I tend to be interested in, but his context and narrative is so powerful and hilarious that it just works so well.

I want to transfer the essence of my inadequacy as an urban hipster/melancholic artistic into humorous illustrations. I want to quote from the world that I come from. I enjoy drawing my little funny miniature characters – they can do anything, they look stupid, they don’t care about it, unlike me, they are free.

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‘Aquarelle’ is the technique Stephan has adopted in his art, in which he paints with thin, transparent watercolours, after sketching out his ideas with pencil. The style Stephan has created looks almost juvenile, but it certainly visually translates his thoughts – it’s almost like the drawing equivalent to quickly jotting down thoughts in a diary or journal.

The stories are so deadpan, exploring failure and relatable experiences life throws at us, and translating this through sketchy, painted characters. Stephan states that he gains inspiration for pieces at any time, particularly during conversations, which adds to the instantaneous, unusual context of his characters’ stories.

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Stephan has also explored recreating his art in 3D and through ‘low poly art’/paper craft:

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Period Equity: Periods Are Not a Luxury

Just like here in the UK, 36 states in the US still collect sales tax on tampons and sanitary towels. In June 2017, the federal Senate in Australia voted down a motion by the greens to remove the GST from all female sanitary products, a tax which does not apply to condoms or lubricant. Absurd right?! So, ad agency J.Walter Thompson and The Sweet Shop created an absurd product to go with this tax law, along with a tongue-in-cheek campaign for Period Equity.
Along with the help of actress/model Amber Rose’s sultry voice, they point out that 36 US states have failed to classify menstrual products as a necessity, therefore taxing them as a luxury… just like a diamond necklace! The campaign actually launched at Amber Rose’s OPENed Women’s Conference and annual SlutWalk on September 30th in LA.

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This isn’t the first time I have blogged about Period Equity – the redesign by Pentagram’s Paula Scher caught my eye earlier this year.
Most people are not aware that the tax targets half of the US population, and I definitely think this issue should be raised (again) in the Houses of Parliament here too. What a fantastic campaign.

Jennifer Weiss-Wolf, co-founder of Period Equity said:

We were thrilled to collaborate on this project with JWT and Amber Rose. There’s a long road ahead in the fight for safe and accessible menstrual products for all, as well as instigating open, shame-free conversation around periods. This campaign, coupled with Amber’s unflinchingly strong voice on gender issues, is a smart approach to drumming up much needed discourse around menstrual equity, and calling for systemic change as well.

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The Official Food of Everything: Domino’s | VCCP

As an avid Hollyoaks fan (don’t judge) I see the same adverts at 6.30pm every weekday evening. That means I am subjected to the atrocity that is these Domino’s idents:

Those cheesy (excuse the pun) idents were created by ad agency Iris. Domino’s appointed VCCP as its lead creative and strategic agency for the UK and Ireland in April, but Iris will continue to work on the pizza chain’s digital business.

VCCP’s debut for Domino’s concepts the brand as “The official food of everything” with six TV spots, 2 of which have been aired so far:

Ads are running across radio, digital, social media, Spotify, and DOOH, alongside placements the on dating app Tinder as part of target audience of 16- to 34-year-olds. Users will see a Domino’s-branded profile card and when people swipe right they will be served an offer message to click through to the Domino’s website.

The fully integrated campaign focuses on humorous, real-life situations that narrate how food brings people together:

Forget Sunday roasts, fancy nights out and basic nights in, treat yourself to a Domino’s instead. Whether you’re feeding your squad on the go or having a family night in front of the telly, give the oven the night off and choose a freshly handmade pizza.

I think these ads are a real step up from Iris’s work. Perhaps even the best Domino’s ads (created in the UK) that I can remember! Welldone VCCP!

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You are streaming consciousness: Three

Creative company Gravity Road were commissioned by Three to create an ad for their campaign “Go Binge”, which explored findings from an extensive consumer research survey around the bingeing behaviours of the UK (The Binge Files). 44% of people aged 16-24 years old watch more than an hour of streamed content on their phones daily and 46% binge because they can’t wait for the next episode. With these facts, Gravity Road created a (hilarious) short film parodying people’s streaming addictions, and despite the research insights this binging culture is constantly being discussed on social media and in memes.

Three’s deal allows binge-obsessed customers to stream films, TV shows and music on popular streaming services (e.g. Netflix, TV Player, Deezer and SoundCloud) without the fear of exceeding their data limit. Directed by the multi-award winning director Tom Geens, the short film is set in an eccentric electronics store, where the store owner hosts secret ‘Binge classes’ after hours. The owner encourages people to become more in-tune with streaming and love their devices, to help them achieve a higher stream of consciousness through activities like chanting “Stream in, and stream out, I love my device, the device is me…”. Hilarious. This is definitely one of the best UK ads I’ve seen this year.

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TrueView: Date Series

Creative agency Feed Me Light have teamed up with dating app TrueView for a quirky animation. FML created a series of animated shorts for the new dating service based on the sad fact that dating apps make finding love far less romantic and far more scary:

Labeled the ‘Undateable Suspects’, the series was developed based on a set of characters that had been created from real research on the dangerous individuals you encounter whilst looking for love online. FML’s 3D artist Remy Dupont brought these characters to life, including the likes of Billy Bad Chat, Six Pack Stu, Two Faced Tony and Dirty Pics Derrick:

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KFC: Lunchtime is coming | Game of Thrones

Disclaimer: I hate KFC. I f*cking hate everything it embodies. The fast food chain of death epitomises the animal flesh churching machine that is destroying this world, our bodies and our brains. I would burn every single chain of that money-making, Kentucky-fried-CRUELTY, diabetes and obesity promoting hell-hole if I could.

*and breathe*

Ad agency BBH have been enlisted by KFC to promote their new Ricebox (aka original chicken with rice in stead of fries). Actor Kristian Nairn recreated his character Hodor’s iconic ‘Hold the door’ scene from Game of Thrones.

I tried so hard to hate this. I tried to hate this wonderful ad with every fibre of my being… but it’s fantastic. For now, let’s just try to ignore who the client is and appreciate the creative genius of the concept and execution.
As a GoT fan, it’s even better! The lovable giant is back on our screens, providing a fantastically emotional performance, as usual. Trigger!!!

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Leo Burnett: Samsung | Ostrich

At the end of March, ad agency Leo Burnett (Chicago) released the advert commissioned by Samsung which premiered at Unpacked‘, the launch event for the Galaxy S8 and S8 Plus. 

What happens if you refuse to listen to what “can’t be done?” Samsung believes the only way to achieve the impossible is by refusing to accept anything is. #DoWhatYouCant

The idea focuses on an Ostrich’s dreams coming true after stumbling across a VR headset and experiencing flight simulation (fyi Ostriches can’t fly – they’re built for running), alongside the iconic Elton John song ‘Rocket Man’.
Leo Burnett is the talk of the advertising town with this adorable, hopeful advert. It’s definitely a hit, and I think it works even better with an Ostrich than it perhaps would with humans as the main focal point.
There’s a lot of really really awful crappy advertising at the moment, and I’m struggling to be inspired by creative TV ad concepts… but this ‘dreams come true’ concept is pure genius. If this doesn’t win an award, I’ll eat my hat!

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Best April Fools Day 2017 Pranks and Jokes in Advertising and Marketing

I’ve accumulated a collection of my top 10 favourite pranks from the creative world this year. It was hard to choose from such an array of alternative facts, that’s for sure. (I don’t think it’s a coincidence that 70% of the fake campaigns I found whilst researching for this post had something to do with dogs…)

10. Google Play for Pets:

Google has introduced a new category of games, apps and training tools to keep your pet stimulated:

Updates include:

  • New collections of games, apps and training tools your pets will love
  • 5-Paw rating system
  • Notifications when your pet has logged in
  • Multiplayer mode for nose-to-nose competition
  • Virtual Reality games to simulate real play

This fake product actually looks like something I can imagine happening in the not so distant future! I’m fairly certain I’ve already heard of apps and devices used to interact with dogs left at home all day…

 

9. Honda Blend

Honda Canada created Honda Blend, a blender for your car. It includes a blender and a refrigerated glove box to store the fruit and veg, and it even comes with an ‘exclusive cup system’.
Not so much a prank – just a fake product with funny undertones.

 

8. Google Gnome

The smart yard has finally arrived – Meet Google Gnome. See how Gnome can transform your yard.

I love this satirical take on Google Home for outside.

 

 

7. Virgin Australia Canine Crew

We are excited to unleash our new Virgin Australia Canine Crew in a world first initiative. On select flights, a Canine Crew member will work alongside our award-winning Cabin Crew team to offer a range of additional services.

This is a fake ad, but I’m going to call it a prank because Virgin are pranking all of us by creating such a wonderful and beautiful idea that’s not going to happen. Do not put this adorable idea in my head! Imagine the amount of fearful fliers who have their vertigo cured by puppy cuddles! Therapy flying.

 

6. IKEA: The Updated Småland

We’re about to transform Småland from a playground into a ‘press-play-ground’! Our studies of children’s play habits reveal that today’s kids prefer tablets to physical activity. So we’re replacing the magical forest with a haven of sitting pods with tablets—recreating the way your kids play.

The best part about this prank is the reactions on Facebook…

Leon Koh Kids should be running around giggling and playing. This pic of this beautiful gal with an expressionless face looks so scary to me as a parent

Wendy Choo This is so sad, why do the kids haf to come into IKEA just to face a tablet. Having fun is to move around exploring the surrounding and interacting with others. This is too lonely.

Leslie Lee So sad… Robot land. I thought Scandinavian education is different.

Conclusion: people are idiots and advertising works.

 

5. Hinge Parental Controls

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Dating app ‘Hinge’ introduced Parental Controls, “a dashboard in your Hinge account for your mom and dad to access.” Parents can set their preferences for your potential matches, such as choosing an occupation, timeframe for children, distance from parents, and select which holidays they’re available for visits. This genuinely sounds like something people would use.

 

4. Puppy Mudder/Tough Mudder

Introducing our newest event series, Puppy Mudder presented by Nulo. Starting in 2017, your fearless fluffy friend will be able to dominate our muddy courses across the globe. Events will feature fresh takes on classic obstacles like Barktic Enema, Electroshock Therapuppy, and more #PuppyMudder.

Yes, another dog related prank! The way this is filmed is so great, and apart from ‘Electroshock Therapuppy’ could actually be quite fun.

 

3. Pop chips: Cheddar “Cheese”

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Why go with alternative snacks when you can elect the only chip that can fix literally everything that’s wrong with snacks? People say that 11 out of 10 Russian snackers prefer this flavour because it tastes really, really, really, very good. It’s the best snack. There’s no snack that tastes better. Patriot Puffs are perfect for frequent golf trips and early morning Twitter rants, and even better if you get someone else to pay for it! Let’s make America snack again!

  •  yuge flavour!
  •  tremendous crunch!
  •  puffed with hot air
  •  45% less than promised
  •  glutton free
  •  36% of snackers approve this flavour

A prank wouldn’t be a prank without inspiration form the biggest joke of all time – Donald Trump. Even the CTA is a play on one of his most infamous comments: “grab’em by the bags! (soon)“.  Even the copy on the bag of chips itself is hilarious and mocking of Trump.

 

2. NanoDrop (SodaStream)

THE GREATEST INVENTION SINCE DRINKING! NanoDrop is a revolutionary product which ensures a dramatic decrease in your carbon footprint while increasing your hydration levels. keeping you fresh, cool and so hot all at the same time! If style and responsibility ever hooked up, NanoDrop would be their baby.

You have to check out their website – the amount of effort put into this fake ad is incredible. God knows how much it cost to hire Paris Hilton as their fake celebrity endorser and inventor, but her satirical acting puts the cherry on top! This isn’t the first SodaStream ad I’ve appreciated – they have some fantastic creatives working on their ads.

1. PornHub shares your videos

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PornHub users that click a video receive a pop up that thanks them for sharing their porn viewing habits on social media.
This may not have as much pandemonium and creative output as some of the others, but PornHub 100% have to claim the top spot by creating the scariest, creepiest prank of all time. I bet heart rates were sky high that day! Muahahaha

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International Women’s Day: Take Your Pussy Anywhere You Want

Ad agency Invisible Man created this short video for International Women’s Day, specifically for the strike A Day Without a Woman. Arranged by those who organised the march for the Women’s March on Washington, D.C., the strike is in support of the human rights of women and all gender-oppressed people, through a one-day strike of economic equity.
The short ad states “Take your pussy anywhere you want. Just don’t take it to work” – due to the pay gap between men and women, human rights activists demonstrated March 8th as a day where women should strike from working if they aren’t going to be paid the same as their male colleagues.

This message is brought to you by a group of creative people who feel strongly that women’s rights are human rights. We believe in using our powers for good and support the efforts of every group trying to make the world a safer and more equitable place for women and girls.

P.S. We also think it’s high time women reclaim the power of a certain word for themselves.

I can’t help but see a nod towards Trump’s “grab her by the pussy” remarks, which works so well as double entendre for someone being paid less just because of what’s in between their legs.

 

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