Tag Archives: Guinness

Guinness (St Patrick’s Day): Iris & mcbess

St Patrick’s Day (Friday March 17th) is just around the corner, so ad agency Iris have teamed up with esteemed artist and illustrator mcbess to create a series of illustrations for their client Guinness.

guinness_spd_characters5

Featuring the line “Let’s Get Together”, mcbess has created characters enjoying the iconic drink, surrounded by numerous recognisable previous brand references such as the toucan (below), surfers and ‘sapeurs’ (AMV BBDO).

guinness_spd_characters2

Although mcbess is a hugely talented artist, and a favourite of mine, I can’t see past the TfL ads which have dominated the London Underground and therefore remained associated to TfL in my mind:

However, it’s certainly proved beneficial for mcbess that his work is instantly recognisable, due to the monochrome and complicated personal style, which has caught the attention of other brads like Nike, Converse and Jack Daniels.

Tagged , , , , , , , , , , , , ,

Guinness: Empty Chair Ad


 

Had a recent appreciation of Guinness ads.

 

Guinness is on a roll globally with its “Made of More” advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the U.S.—the lovely, quietly patriotic spot below, called “Empty Chair.”

CREDITS
Client: Guinness
Spot: “Empty Chair”

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director/Art Director: Dan Lucey
Creative Director/Art Director: Jens Waernes
Creative Director/Copywriter: Chris Beresford-Hill
Creative Director/Copywriter: Tom Kraemer
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Rani Vaz
Group Behavioral Planning Director: Gordon McLean
Group Account Director: Jim Santora
Account Manager: Hayley Devlin
Account Executive: Sara Plotkin

Production Company: Biscuit Filmworks
Director: Noam Murro
Director of Photography: Eric Schmidt
Managing Director: Shawn Lacy
Line Producer: Jay Veal

Edit House: Work Editorial
Editor: Neil Smith
Assistant Editor: Adam Witten
Sound Design: Henryboy

Music House: Human
Sound Mixer: Tom Jucarone
Telecine: CO3
Colorist: Tim Masick
Visual Effects: Absolute Post

Tagged , , , , , ,

Guinness Wheelchairs Advert 2013

LOVE this new advert from Guinness! Genuinely drew emotion from me at the end of the advert, and didn’t expect that at all. Great idea.

Tagged , , , , , , ,