Tag Archives: Google

Best April Fools Day 2017 Pranks and Jokes in Advertising and Marketing

I’ve accumulated a collection of my top 10 favourite pranks from the creative world this year. It was hard to choose from such an array of alternative facts, that’s for sure. (I don’t think it’s a coincidence that 70% of the fake campaigns I found whilst researching for this post had something to do with dogs…)

10. Google Play for Pets:

Google has introduced a new category of games, apps and training tools to keep your pet stimulated:

Updates include:

  • New collections of games, apps and training tools your pets will love
  • 5-Paw rating system
  • Notifications when your pet has logged in
  • Multiplayer mode for nose-to-nose competition
  • Virtual Reality games to simulate real play

This fake product actually looks like something I can imagine happening in the not so distant future! I’m fairly certain I’ve already heard of apps and devices used to interact with dogs left at home all day…

 

9. Honda Blend

Honda Canada created Honda Blend, a blender for your car. It includes a blender and a refrigerated glove box to store the fruit and veg, and it even comes with an ‘exclusive cup system’.
Not so much a prank – just a fake product with funny undertones.

 

8. Google Gnome

The smart yard has finally arrived – Meet Google Gnome. See how Gnome can transform your yard.

I love this satirical take on Google Home for outside.

 

 

7. Virgin Australia Canine Crew

We are excited to unleash our new Virgin Australia Canine Crew in a world first initiative. On select flights, a Canine Crew member will work alongside our award-winning Cabin Crew team to offer a range of additional services.

This is a fake ad, but I’m going to call it a prank because Virgin are pranking all of us by creating such a wonderful and beautiful idea that’s not going to happen. Do not put this adorable idea in my head! Imagine the amount of fearful fliers who have their vertigo cured by puppy cuddles! Therapy flying.

 

6. IKEA: The Updated Småland

We’re about to transform Småland from a playground into a ‘press-play-ground’! Our studies of children’s play habits reveal that today’s kids prefer tablets to physical activity. So we’re replacing the magical forest with a haven of sitting pods with tablets—recreating the way your kids play.

The best part about this prank is the reactions on Facebook…

Leon Koh Kids should be running around giggling and playing. This pic of this beautiful gal with an expressionless face looks so scary to me as a parent

Wendy Choo This is so sad, why do the kids haf to come into IKEA just to face a tablet. Having fun is to move around exploring the surrounding and interacting with others. This is too lonely.

Leslie Lee So sad… Robot land. I thought Scandinavian education is different.

Conclusion: people are idiots and advertising works.

 

5. Hinge Parental Controls

170331-april-fools-hinge-ks_7a3e80eea6e13bd335ce39ede3f705d5-nbcnews-ux-2880-1000

Dating app ‘Hinge’ introduced Parental Controls, “a dashboard in your Hinge account for your mom and dad to access.” Parents can set their preferences for your potential matches, such as choosing an occupation, timeframe for children, distance from parents, and select which holidays they’re available for visits. This genuinely sounds like something people would use.

 

4. Puppy Mudder/Tough Mudder

Introducing our newest event series, Puppy Mudder presented by Nulo. Starting in 2017, your fearless fluffy friend will be able to dominate our muddy courses across the globe. Events will feature fresh takes on classic obstacles like Barktic Enema, Electroshock Therapuppy, and more #PuppyMudder.

Yes, another dog related prank! The way this is filmed is so great, and apart from ‘Electroshock Therapuppy’ could actually be quite fun.

 

3. Pop chips: Cheddar “Cheese”

patriot_puffs_exploded_cue_d28d9eba52c0b515b7d65db4c6818fbd

Why go with alternative snacks when you can elect the only chip that can fix literally everything that’s wrong with snacks? People say that 11 out of 10 Russian snackers prefer this flavour because it tastes really, really, really, very good. It’s the best snack. There’s no snack that tastes better. Patriot Puffs are perfect for frequent golf trips and early morning Twitter rants, and even better if you get someone else to pay for it! Let’s make America snack again!

  •  yuge flavour!
  •  tremendous crunch!
  •  puffed with hot air
  •  45% less than promised
  •  glutton free
  •  36% of snackers approve this flavour

A prank wouldn’t be a prank without inspiration form the biggest joke of all time – Donald Trump. Even the CTA is a play on one of his most infamous comments: “grab’em by the bags! (soon)“.  Even the copy on the bag of chips itself is hilarious and mocking of Trump.

 

2. NanoDrop (SodaStream)

THE GREATEST INVENTION SINCE DRINKING! NanoDrop is a revolutionary product which ensures a dramatic decrease in your carbon footprint while increasing your hydration levels. keeping you fresh, cool and so hot all at the same time! If style and responsibility ever hooked up, NanoDrop would be their baby.

You have to check out their website – the amount of effort put into this fake ad is incredible. God knows how much it cost to hire Paris Hilton as their fake celebrity endorser and inventor, but her satirical acting puts the cherry on top! This isn’t the first SodaStream ad I’ve appreciated – they have some fantastic creatives working on their ads.

1. PornHub shares your videos

d0677352d689ab5b-666x400-1491073046-1

PornHub users that click a video receive a pop up that thanks them for sharing their porn viewing habits on social media.
This may not have as much pandemonium and creative output as some of the others, but PornHub 100% have to claim the top spot by creating the scariest, creepiest prank of all time. I bet heart rates were sky high that day! Muahahaha

Tagged , , , , , , , , , , , , , , , , , , , ,

Samsung Galaxy: Crazy

January is the month for fitness. “New year, new me” and all that crap, so agencies are jumping on the exercise bandwagon. Samsung’s advert by Weiden + Kennedy (Portland) communicates the idea that “Samsung’s Galaxy S7 + Gear Fit2 can help you make sense of it all by organising your workouts and helping you track your progress”.
Funnily enough, yesterday I blogged about Apple’s Nike+ Apple Watch which actually had a similar vibe – weird things relating to exercise. However, W+K’s concept is slightly more relatable and less extreme, being that we do weird things when we workout. Guilty!

The campaign is followed by 2 more ads, which I don’t think are as funny, but are reaching out to the Average Joes trying to lose a few pounds. Great campaign!

Tagged , , , , , , , , , , , , , , , ,

Google: Year in Search 2016

I’m not crying, you are…

Wow, 2016 has been the worst year for humanity during my lifetime. I’ve cried more tears over the destruction of lives (emotionally and physically) than I have over my own personal challenges this year.

2016 was the first time in my life that I questioned whether I really wanted children (this is coming from someone who’s wanted nothing but that since I can remember) – whether I wanted to ever create a human being and bring them into a world where we are all still so divided. Not just a handful of us, like I thought it was – there are a lot of people out there who believe that certain groups of people are better than others. Thousands and thousands of them.
I’ve lived my life with the reassurance that bigoted people are idiots who live in a tiny bubble with a small group of other morons, mainly due to my educational background family and friends. The revelation that we actually haven’t progressed as a society as much as I assumed we had has left my heart broken and my hope for humanity shattered into a million tiny pieces.

It’s draining and it’s tough voicing my opinion and trying to make a difference when people don’t truly care. Something I’ve also learnt over the last few years is that there’s a huge difference between ‘caring’ and ‘doing’ – we can’t possibly defeat the likes of homophobes and racists by saying “I have a black friend”, “I went to gay pride” – you have to fight. You have to stand up and say “NO!” – you have to correct people and educate people. We may be fast approaching 2017, but sadly we’ve not actually made much progress…
I don’t know what it will take to shake people into realising that sharing a Facebook post won’t stop a suicide from homophobic bullying or a young black man being shot. What I know is that if you’re reading this, you have access to 2 of the most powerful things right now: your voice and the internet. USE THEM!

“Love is out there. Search on”

Tagged , , , , , , , , , , , , ,

IKEA: Products Renamed After Google Searches

The campaign ‘IKEA Retail Therapy’ was created by Swedish agency Åkestam Holst who based the marketing idea on research into commonly searched terms on Google. The search terms range from sad (divorce and troubled relationships) to hilarious (“my family doesn’t respect me” aka a Queen costume) to every day problems. However, whilst some are very witty (see below), some product names seem to have no relevance to the product ‘solution’ itself…

IKEA is where life happens. So, we simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. Got a snoring husband? A family who doesn’t respect you? A never ending gaming son? IKEA can come to the rescue. Or at least put a smile on your face while you keep googling for an answer.

ikea-google-search-product-names-ad-retail-therapy-33-584c269fa6d2c__880

ikea-retail-therapy-stuffed-dog

Tagged , , , , , , , , ,

Apple’s Priorities: Are Driverless Cars to Blame for the New MacBook Pro fail?

Apple has finally admitted that it is going to heavily invest in the self-driving car industry, wanting to utilise their software expertise. Despite safety and privacy concerns, Apple are wanting to have a head start on its competitors (e.g. UK’s first self-driving car Oxbotica) in what could be a highly profitable industry.
Not only did Paul Newman from Oxbotica turn a hacked Nissan Leaf into a system that can make any vehicle self-driving, Google have also tested a driverless car. However, in September, the Google car collided with another vehicle after the jumping a red light.

https://embed.theguardian.com/embed/video/technology/video/2014/may/28/google-self-driving-car-spin-video

Uber also swiftly managed to get ahead of the game by testing ‘Ford Fusions’ in Pennsylvania, USA, whilst collaborating with Volvo to develop a driverless car.

Steve Kenner, Apple’s Director of Product Integrity said:

The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.
Executed properly under NHTSA’s guidance, automated vehicles have the potential to greatly enhance the human experience — to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without.

Could this be the reason for the half-arsed attempt at the new MacBook Pro? If Apple are wanting to invest their time and money into this new lucrative industry (it could be worth £900bn by 2025), will they have time for their original fanbase – creatives?
Watch this space for ‘iCar’, which will happen sooner rather than later to get ahead the likes of Uber and Google

Tagged , , , , , , , , , , ,

AI Experiment: Quick, Draw

In collaboration with Google Creative Lab and Data Arts Team, developers Jonas Jongejan, Henry Rowley, Takashi Kawashima, Jongmin Kim, Nick Fox-Gieg built a game built with machine learning:

You draw, and a neural network tries to guess what you’re drawing. Of course, it doesn’t always work. But the more you play with it, the more it will learn. It’s just one example of how you can use machine learning in fun ways.

AI experiment is a website released a few days ago that showcases Google’s artificial intelligence research through web apps that anyone can play with. Projects include a game that guesses what you’re drawing (Quick, Draw), a camera app that recognises objects you and a music app that plays ‘duets’ with you.

Very interesting! Give it a go here. There was only one drawing the machine couldn’t recognise when I tried to draw a stringbean.

Tagged , , , , , , , , , , , , , , , ,

GoVoteBot: Facebook and The US General Election

I may be British, but I have a real interest in American politics (it’s kind of unavoidable if you use social media, right?) Incredibly, only half of Americans took part in the last election, so Ad Council (a Chicago-based nonprofit organisation) took on yet another social campaign, partnering with R/GA to create a Facebook Messenger chatbot.

govotebot-facebook-messenger

The chatbot was developed in partnership with Reply.ai, as a way to get the millennials (and first-time voters) to register for the polls before the deadline. Additionally, based on research suggesting problems with voters who have moved residence, they plan to target Facebook users whose profiles indicate they have recently moved.

Our mission is really to inspire action and save lives through positive change really harnessing the media to help do that through something like this or to encourage better civic engagement

– Dzu Bui, the Ad Council’s Vice President of campaign development

Ad council also wants to get brands to place the chatbot on their own pages, working with them to design brand assets that will complement the GoVoteBot. The chatbot provides users with information about registering in their state and about voting early on Election Day by obtaining info from Google Civic and the U.S. Vote Foundation.

voterbot-hed-2016

Tagged , , , , , , , , , , , , ,

Immigrants = People

Find of the week! Technical Director Cole Henley (from Web Design agency Mud) built a Chrome extension ‘We Are All Immigrants’ that replaces the word “immigrants” with “people”.

screen-shot-2016-10-06-at-11-02-33-am

What a great project. You can check it out and install it here.

Tagged , , , , , , , , ,

Best metaphor in advertising 2013?

 

“Provo, Utah, uses a swimming pool as a concrete visual of how broadband just can’t compete with Google’s high-speed Internet service, which is coming to the city next month. Taken literally, broadband is a homely man wearing a sash, and Google Fiber is a waste of city resources that totally ruins his bathrobe. But really, this ad, released by the city itself, is a clever piece of work. It’s always nice when funny ads are made by people with decent comedic timing.”

 

Very funny! I wish we had this ad in the UK.

Tagged , , , , ,