Tag Archives: gifs

D&AD Identity 2017: The Beautiful Meme

Agency ‘The Beautiful Meme’ have been commissioned by D&AD again to design the creative for the 2017 D&AD Festival. The iconic D&AD Pencils have been animated alongside textures, designed to individually represent the award levels or categories from the D&AD Professional Awards.

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Ben Haworth, Creative Director says:

In advertising and design the D&AD pencil, the symbol of excellence, is ever-present. Around it the industry is weft and warp and flux. Nothing stays still and that’s as it should be. That’s what this year’s identity is about.

This amalgamation of 3D, geometry and motion design is proving to be a very popular design trend, and this has to be my favourite identity for D&AD to date. I particularly love the black Pencil above as it’s using just one colour (bar the yellow D&AD logo), which also happens to be my favourite colour… Also, the animation reflects the popular gif culture that has taken over the art and design world, with the designs working well as both statics and animations.

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Spotlight: Mathew Lucas (Designer / Animator)

With over 30K Vine Loops (RIP) and 4K followers on Dribbble there’s no doubt that Mathew stood out on my Twitter timeline because of his incredible work, like the above image.

Mathew is not only clearly a talented motion designer and 3D designer, he’s also got a passion for gifs. Very, very mesmerising gifs:

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NatWest Rebrand

Consultancy FutureBrand has designed the new branding for NatWest. The logo is based on the original created in 1968, which I didn’t find particularly exciting… but the illustrations that come with the rebrand are great!

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The creative direction has evolved really well with this rebrand, and they certainly visually stand out amongst their competitors. NatWest’s aim was to lend themselves to a younger audience, and the use of bright, bold graphic illustrations, typography and gifs is definitely on-trend.

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