Tag Archives: GIF

D&AD Identity 2017: The Beautiful Meme

Agency ‘The Beautiful Meme’ have been commissioned by D&AD again to design the creative for the 2017 D&AD Festival. The iconic D&AD Pencils have been animated alongside textures, designed to individually represent the award levels or categories from the D&AD Professional Awards.

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Ben Haworth, Creative Director says:

In advertising and design the D&AD pencil, the symbol of excellence, is ever-present. Around it the industry is weft and warp and flux. Nothing stays still and that’s as it should be. That’s what this year’s identity is about.

This amalgamation of 3D, geometry and motion design is proving to be a very popular design trend, and this has to be my favourite identity for D&AD to date. I particularly love the black Pencil above as it’s using just one colour (bar the yellow D&AD logo), which also happens to be my favourite colour… Also, the animation reflects the popular gif culture that has taken over the art and design world, with the designs working well as both statics and animations.

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The Standing “O”

Creative agency Deep Focus created a micro-site to say thank you to our favourite president, Obama. The site The Standing “O” contains user-submitted GIFs of people giving Obama a standing ovation, creating a mosaic of Obama himself.

As President Obama’s time in office comes to an end, we wanted to send him off properly – by bringing the world together for one last standing ovation. Join us in #TheStandingO.

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The micro-site allows users to submit a GIF, zoom in to the mosaic and select individual gifs to view. Deep Focus partnered with Giphy and NowThis to collect the GIFs, or videos (that were then turned into GIFs by the agency’s team) of people applauding Obama, which were then moderated to make sure they were not offensive. Algorithms placed the GIFs in the photo of Obama based on colour schemes to create the wonderful tribute wall to the 44th President.

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