Tag Archives: France

Girls of Paradise: McCann Paris

With every positive there’s a negative, and this is definitely true when it comes to the pros and cons of the internet. The internet allows us to feel like we have some sort of faceless anonymity, and McCann Paris (for French organisation Le Mouvement du Nid) explored this idea with ‘Girls of Paradise’ – a fake (but very convincing) escort website that is aimed at consumers of this industry to highlight their responsibility and association with violence against women in the escort business.

As mentioned above, it is easy to become inconspicuous and innominate on the internet, particularly when dealing with something as seedy and taboo as the sex industry. On the website, one can view profiles and photos, and chat or call the women before arranging a date. The key unveiling of this project is when the ‘Girls’ are presented as already dead – this is revealed when the customer tries to converse with the escort, and is instead shown gruesome photos of the women beaten and bloody, on their death-beds. Additionally, the active customer may be told that the chosen girl is unavailable due to being assaulted or murdered (in horrific and specific detail) by a previous customer. What better way to communicate a horrendous, but urgent message than shove the evidence right in the consumer’s (accomplice’s) face?! This is why I love advertising for social change.

Amazingly, 600+ calls were taken in the first week on Girls of Paradise, and Le Mouvement du Nid (whose aim is to help women victimised by the sex trade) believes the campaign was highly influential in France’s law changes. On 6th April 2016, France made paying for sex illegal.
[McCann Paris/Le Mouvement du Nid won gold at the Clio Awards.]

 

Company: McCann Paris
Agency Network: McCann Worldgroup
Production Company: Medialab Technology, Paris
Creative Agency: McCann Paris, Clichy
Executive Creative Director: Riccardo Fregoso
Executive Creative Director: Julien Chiapolini
Art Director: Christophe Rambaux
Copywriter: Gilles Ollier
CEO: Bruno Tallent
Account Coordinator: Coline Déchelette
Worldwide Account Director: Fiona Ferrier-Weil
Digital Account Manager: Selim Boukhanef
Strategic Planner: Shadi Razavi
Art Buyer: Véronique Leblanc
Art Buyer: Delphine Devaux
Producer: Isabelle Créchet
Producer: Caroline de Génis
Chief technology officer: Dragan Kontic
Technical Project Manager: Vianney de Villier
Technical Project Manager: Clément Hardouin
Front End Developer: Pierre-Yves Chassaigne
Managing Director: Agnieszka Kozbial
Sound Producer: Capitaine Plouf

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Le Monde en face : Harcèlement à l’école – France 5 (BA)

A day at work doesn’t look like this. What about a day at school?

A really fantastic concept and advert. I think regardless of how sad this advert is, what makes it so successful is how universal it is, and how there is no narrative speech, but the viewer fully understands the message.

Production : Les Télécréateurs
Conception & Réalisation : Vincent Lobelle
Chef opérateur : Nicolas Loir
Musique : Michael Andrews featuring Gary Jules “Mad World” (alternate version)
Direction artistique France 5 : Eric Rinaldi

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Marriage Equality

Massive congrats to France today for passing the marriage bill amendment to allow same-sex marriage and adoption!

And a huge congrats to New Zealand, too:
“New Zealand decided that everyone deserves equality and legalized marriage equality. After an amazing final debate and vote, the the people in the galley and many of the members of Parliament decided the next logical thing to do would be to burst into song. So they sang the Maori love song “Pokarekare Ana.” And it’s wonderful. They start singing at 1:20.
The woman who everyone keeps hugging is professional athlete and Member of Parliament Louisa Wall, the representative who sponsored the bill. She also happens to be gay, so this one had some special meaning for her. Bet she would love it if you shared this.”

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The Bear – Advert for Canal+

Agency: BETC, Paris
Production Company: Soixante Quinze, Paris
Country: France
Lions Won:

“The more you watch Canal+, the more you love cinema”
http://viralmente.blogspot.com/2011/10/canal-bear.html
Credits
Agency : BETC Paris
Director: Matthijs van Heijningen
Production Company: 75

The awards received for this ad are very well deserved, in my opinion. Usually I don’t find anything animal related (like an animal rug) funny, but this advert is the epitome of hilarity. I think you don’t really expect the ending, and even the beginning was ambiguous, but I think the funniest part is the characteristics given to the bear and how much thought the creatives have put into giving this bear a personality.

The message might not be as clear and straightforward as some adverts, but that’s the beauty of it. In France, I’m sure it has been an advert to remember and one that gets TV viewers giggling. Such a shame it wasn’t for an international company, because I’d love to see this advert in the UK!

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