Last year, FOX Channel teamed up with creative studio Black Ship to create a tattoo studio, where fans of their shows such as The Simpsons, The Walking Dead, Family Guy, Prison Break, Futurama, American Horror Story, American Dad, How I Met Your Mother etc. could get inked with their favourite characters. The studio was created for last year’s Comic Con Portugal, lasting 4 days, consisting of 4 local artists (from Heavy Handers Tattoo studio) who designed more than 80 tattoo options related to the wellknown series of FOX and FOX Comedy.
The ink was free, resulting in over 100 people receiving their favourite characters, logos, objects and quotes of their chosen FOX series. Those who were too slow to book a place were able to watch via livestream on social networks.
Now that’s a bold (and permanent) idea for a campaign! Great video editing by Black Ship.