Tag Archives: food

The Official Food of Everything: Domino’s | VCCP

As an avid Hollyoaks fan (don’t judge) I see the same adverts at 6.30pm every weekday evening. That means I am subjected to the atrocity that is these Domino’s idents:

Those cheesy (excuse the pun) idents were created by ad agency Iris. Domino’s appointed VCCP as its lead creative and strategic agency for the UK and Ireland in April, but Iris will continue to work on the pizza chain’s digital business.

VCCP’s debut for Domino’s concepts the brand as “The official food of everything” with six TV spots, 2 of which have been aired so far:

Ads are running across radio, digital, social media, Spotify, and DOOH, alongside placements the on dating app Tinder as part of target audience of 16- to 34-year-olds. Users will see a Domino’s-branded profile card and when people swipe right they will be served an offer message to click through to the Domino’s website.

The fully integrated campaign focuses on humorous, real-life situations that narrate how food brings people together:

Forget Sunday roasts, fancy nights out and basic nights in, treat yourself to a Domino’s instead. Whether you’re feeding your squad on the go or having a family night in front of the telly, give the oven the night off and choose a freshly handmade pizza.

I think these ads are a real step up from Iris’s work. Perhaps even the best Domino’s ads (created in the UK) that I can remember! Welldone VCCP!

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KFC: Lunchtime is coming | Game of Thrones

Disclaimer: I hate KFC. I f*cking hate everything it embodies. The fast food chain of death epitomises the animal flesh churching machine that is destroying this world, our bodies and our brains. I would burn every single chain of that money-making, Kentucky-fried-CRUELTY, diabetes and obesity promoting hell-hole if I could.

*and breathe*

Ad agency BBH have been enlisted by KFC to promote their new Ricebox (aka original chicken with rice in stead of fries). Actor Kristian Nairn recreated his character Hodor’s iconic ‘Hold the door’ scene from Game of Thrones.

I tried so hard to hate this. I tried to hate this wonderful ad with every fibre of my being… but it’s fantastic. For now, let’s just try to ignore who the client is and appreciate the creative genius of the concept and execution.
As a GoT fan, it’s even better! The lovable giant is back on our screens, providing a fantastically emotional performance, as usual. Trigger!!!

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End Marmite Neglect – Marmite Advert 2013

I loved Marmite’s old Love/Hate adverts (particularly a certain ‘controversial’ one), and this is a great new one, still using the same Love/Hate USP.

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The Honest Coca-Cola Obesity Commercial

HA! Hilarious. I watched ‘The truth about Dieting and Exercise’, a Ch4 docu, and it is just unbelievable what they put in fizzy drinks…

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Horsemeat discovered in beefburgers on sale at Tesco and Iceland

Ok I know I’m a bit late with this, but I’ve been super busy! Better late than never, because I simply could not hold back my opinions of this [hilarious] ‘discovery’.

 

Horsemeat has been discovered in beefburgers sold by the supermarket giants Tesco and Iceland, it emerged tonight. Investigators said that in Tesco’s Everday Value burgers, horsemeat accounted for almost one third of the meat content.

The Republic of Ireland’s food safety authority (FSAI) claimed meat with “horse DNA” sold in UK and Irish supermarkets had originated from two processing plants in Ireland – Liffey Meats and Silvercrest Foods – and the Dalepak Hambleton plant in north Yorkshire.

The Food Standards Agency, working with the Irish authorities, established that mainland Britain was part of the area affected. A spokesman said: “At this stage it is not believed to be a food safety risk.

“We are aware that investigations are ongoing to ascertain how or why horsemeat was used in the products.”

A total of 27 beef products were analysed by the FSAI with 10 containing horse DNA and a further 23 containing traces of pig DNA.

Tesco was informed of the test results today and immediately withdrew from sale all products from the processing plants, said its group technical director Tim Smith last night. “The presence of illegal meat in our products is extremely serious,” he added. “We understand that many of our customers will be concerned by this news, and we apologise sincerely for any distress.”

The FSAI analysis also found traces of horse DNA in batches of raw ingredients, including some imported from the Netherlands and Spain.

Professor Alan Reilly, the FSAI chief executive, said there was “no clear explanation” for the presence of horse DNA in beef burgers. “In Ireland it is not in our culture to eat horsemeat and therefore we do not expect to find it in a burger.”

The Labour MP Barry Gardiner, who sits on the Food, Environment and Rural Affairs Committee, said: “Big companies like Iceland and Tesco are responsible for their supply chain and for verifying whether their suppliers are giving them what they should be delivered. It is abhorrent that the suppliers appear to have adulterated the burgers in this way”

Iceland said it had noted the FSAI’s findings “with concern”. A statement from the chain said it would work with suppliers to investigate the issue. The budget supermarket Aldi confirmed that its Oakhurst Beef Burgers range on sale in Ireland had been affected and had been withdrawn from sale.

FSAI investigators said the findings raised concerns about “the traceability of meat ingredients and products entering the food chain”. They added that Jews and Muslims may have unwittingly eaten pork.

John Bryan, president of the Irish Farmers Association, said: “Nothing or no one can be allowed to compromise the high standards and reputation of Irish-produced food.”

Liffey Meats blamed the contamination on “imported ingredients”. A spokesman said: “We sincerely regret that any product produced by the company would not conform to the highest specifications and sincerely apologise to our customers.” Silvercrest added that it had “never purchased or traded in equine product”.

 

Firstly, everyone’s reactions “Oh my god, I can’t believe this, it’s disgusting!!” were just bizarre. I’ve lived more than half of my life knowing this. I was genuinely very shocked to discover that people were so outraged. Obviously, the main reason that I’m a vegetarian is because I believe it is wrong (for ME) to eat meat, but additionally, I have been brought up on a very healthy, natural diet. So, being fully aware of what goes into meat products for 12 years entirely suppressed any desire to eat any form of meat.

It’s like, if an article posted “shocking truth: our future generations will be immune to antibiotics – battery animals pumped with drugs”, I think I’d throw myself off a bridge. What planet is everyone living on?!

 

This also reminds me of the reaction to the guy who received a weird looking KFC meal that looked like brain. But that’s what processed meat is … Just because the liver (or whatever it was) was whole, and you could see it, it doesn’t mean that it isn’t in everything else – they just forgot to blend it!

I mean, I see nothing wrong with eating other animals (if you already eat them) or eating different parts of the animal. I see no difference between a chicken leg and a chicken arsehole and a pig’s ear. Obviously, for religious reasons it is unfair and deceiving, but I think if you eat meat, you have to expect it. In ready meals, sandwiches, salads etc. you have to expect to have chicken pumped with 90% water, or mince beef with other meats in it. That is how the industry works, and that is why meat is so cheap.

It doesn’t bother some people, and I applaud that. And although I don’t eat meat, if I did, I would see no difference between eating a pig, or a cow, or a dog, or a horse. All animals are living beings. In China, they eat dog, and I see absolutely nothing wrong with that if you eat other animals. Just because a cow or a chicken is not usually domesticated, doesn’t mean it is any different to a ‘pet’.

 

One of the main reasons as to why the meat industry is the way it is, is because cheap meat is imported from countries with different food regulations to the UK. For example, cheap prawns are kept in sewage in different countries, then imported here. Same for the meat – once it is processed in another country, who knows what’s in it?

 

I appreciate that it is very hard to shop for food correctly when you are a student or on a low income, especially when there are so many cheap offers available. I do, however, hope that people research what they are eating, and actually bother to change their diet. I’m not saying this because I don’t want people to eat horse penis (I really don’t care, it’s all the same – you’ve eaten it before, even if you don’t realise), I’m saying it because processed, cheap meat is dangerous – it is FULL of chemicals, salts and sugars that are beyond unhealthy. When I have children, I will not let any form of processed meat touch their lips. McDonald’s burgers have to be served with pickle (unless requested) otherwise the burger will be counted as confectionary (dessert) because it has so much sugar in it!!! The desire for people to put these things in their bodies, and their children’s bodies, is just beyond me.

If you do want to know more, do some research, watch some documentaries, or read Felicity Lawrence’s great book ‘Not On the Label: What Really Goes into the Food on Your Plate’.

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Mars’ Heartless Animal Experiments

Not one of Mars’ experiments on animals is required by law. Even so, Mars has paid experimenters to kill untold numbers of animals in tests:

 

  • Mars recently funded an experiment on rats at the University of California, San Francisco, to determine the effect of chocolate ingredients on the animals’ blood vessels, even though the experimenter admitted that studies have already been done using humans. Experimenters force-fed the rats by shoving plastic tubes down their throats and then cut open the rats’ legs to expose an artery, which was clamped shut to block blood flow. After the experiment, the animals were killed.
  • Mars funded a deadly experiment on mice that was published in a 2007 issue of the Journal of Neuroscience in which mice were fed flavanols (phytochemicals that are found in chocolate) and forced to swim in a pool of water mixed with white paint to hide a submerged platform, which the mice had to find in order to avoid drowning, only to be killed and dissected later on.
  • In one experiment supported by Mars and conducted by the current Mars, Inc., endowed chair in developmental nutrition at the University of California, Davis, rats were fed cocoa and anesthesized with carbon dioxide so that blood could be collected by a needle injected directly into the heart—a procedure criticized by U.S. Department of Agriculture researcher Dr. William T. Golde, who notes: “This is not a simple method. … Missing the heart or passing the needle completely through the heart could lead to undetected internal bleeding or other complications.”
  • Mars supported a cruel experiment to learn how a chocolate ingredient called PQQ affects metabolism by cramming baby mice into 200-milliliter Plexiglas metabolic chambers—around half the size of a 12-ounce soda can—and then submerging the chamber for nearly five hours in a chilled water bath, inducing labored breathing in the distressed mice. Experimenters then shoved tubes down the mice’s throats every day for 10 days to force-feed them the PQQ, after which they were killed and cut up for analysis.
  • Mars funded a test in which experimenters forced rabbits to eat a high-cholesterol diet with varying amounts of cocoa, then cut out and examined tissue from the rabbits’ primary blood vessel to the heart to determine the effect of cocoa on rabbits’ muscle tissue.
  • Mars supported a test in which experimenters attached plastic tubes to arteries in guinea pigs’ necks and injected cocoa ingredients into their jugular veins to examine the effect of cocoa ingredients on their blood pressure.

What the hell… WHY?! What is wrong with this world?

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