Tag Archives: fashion

Wang & Söderström |Sneakersnstuff x adidas Originals

Creative studio Wang & Söderström are Copenhagen based digital designers who explore the combination of physical elements, technology and material. Commissioned by Sneakerstuff x adidas, the duo created a campaign for the release of the ‘EQT Materials Pack’ focusing on the diversity of materials in the shoes by zooming in to the shoe on a “macro level”:

The campaign included the animation (above) and store implementations in Sneakersnstuff’s Paris and London stores. For the digital aspects, they used 3D software such as 3ds Max, Vray and Modo, and extracted aspects of the physical shoe materials to inspire the concept:

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The brief was quite open and we are happy that our aesthetic wasn’t compromised — we shared the same vision as the client from the beginning. The inspiration to the brief came from one our personal projects called Treasures a series that shows contrasted material collections in a still life staging. We wanted to present a visual language that mixes our own, the shoe’s and Sneakersnstuff’s universe.

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This aesthetic and colour palette is very similar to campaigns I’ve posted about before, such as the Nike and ManVsMachine campaign. I love this style – it’s a really popular design trend as more designers are exploring 3D design.

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Brand Identity: Kaibosh

Design agency Snask were commissioned by Norweigen eyewear company Kaibosh to create a brand identity for both their general campaign and for in-store design. Encompassing the requirements from Kaibosh, Snask created an identity using a custom typeface (Sentrum) and bold icons for a colourful, fashionable and expressive rebrand.

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I love this! “Eyes before guys” ha!

The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. We added two eyelashes as a symbol to distinguish the identity and to use as graphic elements for many different scenarios. We created the entire flagship store with shelving systems, signage, colours, murals, etc. The project ranged from a typeface and still life photos to campaigns, fashion photography, notebooks and towels.

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Sagmeister & Walsh: Pins Won’t Save the World

I simply cannot promise that this will be my last US Election post. There’s just too much good content out there that’s been accumulated since Trump took to the post to become the next President of the USA (not going to happen)

The infamous Sagmeister & Walsh have created 40 illustrated badges in protest against Donald Trump. The unique messages are encouraging people to vote for Hillary Clinton, whilst promoting tolerance (and all things surrounding kindness and love that you’d never hear coming out of Trump’s tiny mouth).

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Enamel badges and patches are currently very on trend, which are sold in huge fashion brands such Topshop, ASOS, Zara (controversial) etc. Although the target audience – millennials – are mainly liberal, only 26% of them voted in 2012, with 48 million missed votes. So, the designs are another ploy to get young people off their asses and vote! Sagmeister and Walsh’s own designs feature alongside contributions from a variety of their friends and colleagues, including Brian Rae, Jean Jullien, Timothy Goodman, Olimpia Zagnoli, Ward Sutton, Will Bryant, Coucou Suzette, Adam JK, Ro & Co Studio, Jon Contino, and HORT.

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Adobe’s New Clothing Line: Stock Photos

This is a hilarious campaign about Adobe Stock, featuring stock imagery that’s polar-opposite to the cheesy crap featured on these garments. Adobe Stock Apparel was created by Swedish ad agency Abby Priest aiming to give “… a salute to the most infamous stock images creatives love to hate.”

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I have to say, this is all too relatable. I’ve spent a considerable amount of time on certain projects throughout my career sifting through the horrendous stock imagery for hours and hours… Whilst it is a definite test of patience, it is also weirdly great entertainment. I even recognise the old couple on the featured image above! Those guys.

There’s even a Look Book.

 

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Björn Borg Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

“Swedish fashion house Björn Borg, whose tagline is “Björn Borg says ja!,” (“Björn Borg says yes!”) celebrated the launch of its Russian website with a full-page ad in homophobic Russia’s Moscow Times showing coloured underwear arranged to look like a rainbow. In Russia, homosexuality has been criminalised.

In a press release, marketing director Lina Söderqvist says “the advert is a way for us to reach Russian influencers. Björn Borg as a brand has always advocated equality on all levels.”

The ad’s release coincides with last week’s “We don’t support homosexuals, wait, yes we do” statements from Barilla, followed by Bertolli’s “Love and pasta for all!” comeback. Björn Borg totally takes Paypal if you were thinking of sending a gift to Mr. Putin.”

I think it’s fantastic that a brand are gutsy enough to do something like this, but it does make me wonder … if this was a single human being, wouldn’t they be arrested (and probably abused by police) in Russia, yet nothing will happen to these people, because they’re from a company?…..

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