Tag Archives: doritos

Doritos Blaze vs. Mountain Dew Ice

“The matchup you never knew you needed to see”. PepsiCo has started the much anticipated influx of Super Bowl adverts by recruiting Morgan Freeman and Peter Dinklage alongside rappers Missy Elliott and Busta Rhymes to appear in an advert for Doritos and Mtn Dew. The full 60-second spot from Goodby Silverstein & Partners is the first time any of its products have been advertised together.

The campaign concept is a lip-sync rap battle with Dinklage lip syncing to Busta’s’ “Look at Me Now” and Freeman lip syncing to Missy’s “Get Ur Freak On”. Doritos is pushing its new spicy Blaze flavor and Mountain Dew is advertising the new lemon-lime Dew Ice, so it’s fire vs. ice.

PepsiCo (North America) Chief Executive Al Carey said:

This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages. Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mtn Dew Ice, as well as this engaging Super Bowl ad.

The campaign includes content for Snapchat lens on Super Bowl Sunday where fans can record themselves trying to lip-sync like Dinklage or Freeman. Additionally, the ads are accompanied by hilarious short clips below.

I love this concept! It’s so interesting to see two products in one advert. What a cast too.

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Doritos Finger Cleaning Advert

Doritos always have fantastic, whacky adverts, but this …. this was something else.

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DORITOS – Crash the Super Bowl 2014 – The Crash Ambassador

“For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win $1 million in the process. To kick off this year’s contest, the brand enlisted the help of the Crash Ambassador, a mustachioed, turtleneck-wearing, shamelessly Ron Burgundy-esque executive to lay down the rules.

For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win $1 million in the process. To kick off this year’s contest, the brand enlisted the help of the Crash Ambassador, a mustachioed, turtleneck-wearing, shamelessly Ron Burgundy-esque executive to lay down the rules.
In the tongue-in-cheek Web video below, created by Goodby, Silverstein & Partners, Mr. Ambassador announces that for the first time, the competition is GLOBAL (emphasis his), which means that even you, guy from Greece, can submit your very own ad. And the big prize this year—apart from the usual having-your-work-seen-by-100-million-people and getting a million bucks—is the opportunity to work on the set of Marvel’s newest Avengers movie (although in what capacity is left up in the air—craft services, perhaps?).”

CREDITS
Client: Doritos
Project: Crash the Super Bowl 2014
Spot: “The Crash Ambassador”
Agency: Goodby, Silverstein & Partners
Co-Chairman, Partner: Jeff Goodby
Creative Director: Ben Wolan
Copywriter: Nick Morrissey
Art Director: Tim Green
Art Director: Shravan Hegde
Head of Broadcast Production, Associate Partner: Cindy Fluitt
Executive Broadcast Producer: Hilary Coate
Broadcast Producer: Leila Seghrouchni
Interactive Producer: Austin Kim
Head of Brand Strategy: Andy Grayson
Brand Strategist: Michael Whitten
Director of Account Management, Associate Partner: Brian McPherson
Account Director: Michael Crain
Account Manager: Theo Abel
Operations Manager: Mallory Frye
Business Affairs Manager: Chrissy Shearer
Production Company: World War Seven
Director: Shillick
Director of Photography: Michael Parry
Executive Producers: Joshua Ferrazzano, David Shafei
Line Producer: Wade Harpootlian
Editing Company: World War Seven
Editor: Brady Hammes
Executive Producer: David Shafei
Visual Effects, Final Conform: Coyote Post
Visual Effects Lead: Nick Frew
Visual Effects Artists: Adam Petke, Colin Kohler, Chris Friend, Abo Biglarpour, Bogdan Ciornei
Producer: Julie Hansen
Music: Schizo Pop Music
Sound Design, Mix: Beacon Street
Engineer: Mike Franklin
Producer: Caitlin Rocklen
Telecine: Coyote Post
Colorist: Paul Byrne

Why can’t I live in the USA?! (no, I do love it here.)
Very eccentric, very funny. I’ve just read some of the YouTube comments… how is this humour not funny?!

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