Tag Archives: digital design

Lego: Build the Future

Ad agency Ogilvy & Mather (Bangkok) have created wonderful print ads for Lego’s new campaign ‘Build the Future’. No surprise here that they won a Silver Cannes Lions in ‘Print & Publishing’ and ‘Outdoor’ for the campaign. The art direction is absolutely spot on.

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The three careers were chosen as most desirable to children, then CGI studio Illusion (Bangkok) created the pieces using 3D illustration. Locations were strategically selected by Ogilvy for the campaign – the astronaut ad was placed at the planetarium or science museum, the rockstar ad was placed at music schools and the firefighter ad was placed in outdoor playgrounds.

Vice Chairman Nopadol Srikieatikajohn (Ogilvy Thailand) told AdFreak:

Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life.

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AKQA: The Snow Fox

Creative agency AKQA have created this children’s digital storybook for Christmas, transforming the traditional bedtime story of flicking through the pages into a beautifully designed app.

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Inspired by the winter tradition of stories by the fire, The Snow Fox puts the magic of storytelling into the hands of children like never before, giving them the power to bring each page to life in their own personalised story.

Not only is the app’s aesthetic beautiful, the added detail such as personalisation (name and gender of the child) and recordings of the child’s voice for a rendered video at the end is the perfect addition to this digital book.
I love the illustration style and colour palette, which seems to be a rare find in companies and brands who randomly roll out apps and games (not naming any names, Channel4’s ‘Gogglebox’ game, wtf) with little consideration regarding the design.

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The Barbican: Digital Revolution

 

 

 

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Really interesting exhibition. It was amazing to see the first computers, video game consoles, WWW etc., as I’ve never actually seen them in real life! It was also incredibly nostalgic to play certain games (especially The Sims!) that were groundbreaking at the time.

I really would recommend this to everyone, even if you don’t particularly have an interest in digital design. The exhibition made me really appreciate how amazingly advanced technology and design has evolved in my lifetime alone, let alone since the first PC was made!

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