Tag Archives: design

Pride: Gavin Grimm | My Trans Hero

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Pride has fully kicked off here in London, and with that I have created this illustration as an ode to one of the most inspiring and tenacious young men to have taken on the US judicial system. Gavin Grimm is a 19-year-old from Virginia, who came out as transgender to his fellow classmates at 15. The school he attended had allowed him to use the male bathrooms, however revoked this right after an uproar of complaints from “disgusted” parents.
What should have been a private and intimate discussion for a child, turned into a worldwide spectacle. As a child, Gavin had to stand in front of his peers, teachers and the court to fight for his right to use a bathroom. A CHILD. Gavin sued his district for violating the Title IX (US Education Amendments of 1972 prohibits discrimination “on the basis of sex” in education) and was immediately thrust into the spotlight as the face of bathroom rights for trans* people. Two years later in 2016, a 2-1 decision marked the first time a federal court had ruled that Title IX protects transgender individuals and their right to use the bathroom that aligns with their identity.

The battle continued as a district court initially ruled against Gavin, but was ordered to review its ruling after the Obama administration issued a guidance advising public schools to let trans* students to use whichever bathrooms they like. The case entered the Supreme Court but was quickly suspended as the Trump administration withdrew the previous guidance on bathroom use, therefore sending the case back to the lower courts.
Fast forward to May 2018 where the case has been revived and could end up making lasting changes to transgender rights in America. The school requested to dismiss Gavin’s case, but a Virginia court has rejected this request as US district judge Arenda Wright Allen’s refused to throw out his case, even suggesting that Gavin might win:

As Mr. Grimm contends, attempting to draw lines based on physiological and anatomical characteristics proves unmanageable: how would the Board’s policy apply to individuals who have had genital surgery, individuals whose genitals were injured in an accident, or those with intersex traits who have genital characteristics that are neither typically male nor female?

Gavin graduated from high school in 2017, but has continued to fight this battle, leaving behind a legacy of transgender activism. From the moment I heard his story, his determination and perseverance stunned me. Children should not be forced to grow up so quickly, nor should they be forced to justify their existence to a court, and to the rest of the world. Gavin is a true American hero and has pathed the way for transgender rights.

Gavin is what makes me proud to be a part of Pride.

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DUMB FUN | Tim Moore

Designer Tim Moore has explored the combination of collage art, AR/VR and photography in an app (launching soon) called “DUMB FUN”. The app allows users to add a plethora of virtual imagery to their surroundings and explore 16 different “worlds” all created with their own unusual and unique aesthetic:

DUMB FUN is described as an interactive art experience for iPhone that has the freedom to explore photography and collage in digital worlds. The worlds were created using Apple’s ARKit where users can “walk through” the 2D layers and textures:

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DUMB FUN originally started as a newsletter that delivered one new piece of artwork by PRVCTICE weekly: “The concept behind the project was to treat the newsletter as a zine at its most minimal form: publishing original work and nothing else, just the imagery.”
Tim Moore is the designer behind one of my favourite apps, VSCO, and I absolutely adore his wonderful visual identity that is prevalent throughout all his work. Moore’s work is actually very reminiscent of my Foundation final project, so I wish I had discovered his work all those years ago!

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Project Embrace | #AFROVISIBILITY

Ad agency (and previous place of employment for yours truly when I had just started out) Quiet Storm were commissioned by branding agency Vine Creatives to create a series of posters for Project Embrace.

The campaign aims to shine the light on every day women of colour who are proud of their natural hair. #Afrovisibility is a reaction to the fact that Afro hair is rarely seen in any advertising, let alone on giant city-centre billboards, but these will feature in London, Birmingham, Manchester, Southampton, Newcastle and Glasgow.

The outdoor campaign by Quiet Storm features beautifully shot, powerful imagery featuring black women, all cast through an open audition, which includes a teacher, a finance manager, a writer, a receptionist, a student and an HR partner. The tag line “Proud to be me” boldly overlays these real women who are celebrating their natural hair.
In the last few years I have taken an interest in educating myself about the pressures placed on black women to change their hair to more European styles, and this is very evident in film, TV, music and advertising. With more and more more women of colour bravely sharing their stories of traction alopecia (hair loss from sewn in weaves and braids) and their stories of hating their own hair, it is a wonderful for black women of all ages and backgrounds to see that they shouldn’t feel pressurised to spend money on expensive weaves or straighten their hair, and should embrace the ‘fro!

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CALM: Project 84

CALM (The Campaign Against Living Miserably) is a charity dedicated to preventing male suicide, and a charity that has a big place in my heart. I am a ig supporter of the charity and always enjoy seeing what campaigns they produce to lift the lid on a subject that is unnecessarily, and dangerously taboo. Male suicide is the single biggest killer of men under the age of 45 in the UK, and ad agency adam&eveDBB collaborated with CALM to raise awareness of this statistic.

Project 84 is a stunt campaign that placed 84 mannequins on the ledges of London’s ITV Southbank buildings to represent 84 real men who committed suicide. The number originates from the statistic that every two hours, a man takes his own life, making about 84 deaths per week. Sculptor Mark Jenkins, created this work of art alongside friends and families of those who have committed suicide:

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This campaign is about both raising awareness and showing that there is no shame in men talking about their mental health. I love this kind of work, and I think it has been executed perfectly. More importantly, it’s had a hell of a lot of people talking about this male epidemic, with users on social media tweeting images of the sculpture and the hashtag #Project84.

This is what design and advertising is all about.

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Spotlight: Henry James Garrett | Drawings of Dogs

Brighton based illustrator Henry James Garrett aka Drawings of Dogs first created his wonderful illustrated stories after dropping out of his PhD studies due to anxiety. He started drawing and creating stories as a means of soothing his anxiety, which eventually lead to selling greeting cards. This is his story, wonderfully illustrated, of course:

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I first found out about Henry’s illustrations from Pride London who have collaborated with him for this year’s Pride festival. Prior to this he currently has a series of weekly cartoons for The i Newspaper, which features other animals, called Adventures in Anthropomorphism. The comic above is a narrative told by Billie, Henry’s real life dog, which first appeared in CALMzine, a magazine for mental health charity CALM. This makes me love Henry even more because I am a huge supporter of CALM.

So he’s created illustrations for Pride and CALM. He’s living my dream.

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Pride tweeted “Homophobia can duck off! Around 1,500 animal species practice same-sex coupling. Only one species practices homophobia.”

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“Trans women are women. Trans men are men. Non-binary people are non-binary. Always assume that a person is an expert in themself.”

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Above are some of the illustrations he has created for Pride, but he also covers other topics like racism, feminism, kindness, politics, and of course his usual funny animal jokes:

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I love his style – the simple, line drawn illustrations is reminiscent of my own preferred illustration style. I have always been drawn (pun intended) towards art that conveys a strong message and make us question how we treat each other. Comics that make us giggle are great too – let’s not under-appreciate his copy skills.

I honestly will be here forever if I post all my favourites, so make sure you check out his Instagram.

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Squarespace: Make It | ManvsMachine

It’s very rate that I see a campaign that is visually and conceptually integrated seamlessly across all mediums of the campaign, but ManvsMachine has (once again) created something that has a strong and stunning visual identity.
Design and motion studio ManvsMachine are one of my favourite creative teams, and they were commissioned to work with Squarespace on the “Make It” campaign. They worked closely with the Squarespace team to create three commercials for their 2017 campaign: “each film is a tactile-take on the online experience —Blurring the lines between digital and physical, in a playful showcase of three iconic creatives & their worlds”.

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The short films feature fashion designer Sadie Williams, artist Daniel Arsham and chef, Danny Bowien. It’s rare that a TV ad produces such gorgeous stills that could be used across the rest of the campaign – it goes to show how great ManvsMachine’s creative process is.
This flows nicely into the campaign imagery for digital content featuring “still life” scenes, showcasing the brand’s platform within the context of its users. The brief focused on “Digital made Physical” and the visual narratives successfully convey the brand’s bespoke features.

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ManvsMachine’s iconic abstract and crafted style is so visually wonderful and is the perfect fit for a Squarespace campaign. The seamless aesthetic bridges the gap between reality and 3D (as their work always does) which was brought to life by using a wide range of software and hardware including Cinema 4D, Houdini, Maya, ZBrush, Redshift, Agisoft Photoscan, After Effects, Nuke… I recommend looking at their design process – these are a few snapshots:

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It is very, VERY rare I see a banner and think “wow, I really like that”, especially after having to design hundreds of drab banners myself, but even the design for the banner ads are amazing! I’ve never thought a banner is amazing!

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Having complete creative control, ManvsMachine were in charge of concept, design and direction, which was rolled across digital, social, TV spots and OOH. I can’t emphasise how refreshing it is to see such a visually beautiful campaign. This is how its done!!!

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Tinder: Invention of Together

Production company Buck have worked with Tinder to create this adorable animation for the dating app. It’s a far cry from what I would expect from Tinder, but the “history of man and woman” concept works really well. It seems Tinder are trying to move away from being seen as a hookup app, and more about finding someone with a connection:

In this epic history of man and womankind’s eternal struggle to couple… and do other things, the good folks at Tinder let us get our art on to create a luscious world where people have wonderbutts… and the same face.

Will this animation help the apps reputation? I’m not so sure… but from a creative perspective it’s a fantastic narrative with strong connotations towards the evolution of man and woman both physically and emotionally. ‘Invention of Together’ shows how thousands of years ago choosing who you wanted to date or love wasn’t an option – the narrative explores forced marriages, religious and moral differences – but now with the freedom to date who we want, Tinder aims to make this even easier to build new connections. We see a nod to the struggles of having homophobic parents and the celebration of the legalisation of interracial marriage.

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I recommend looking at Buck’s development section on their website to see the process of the wonderful character design. Buck used physical sets with computer generated characters, which required a month of shooting and eight weeks of postproduction. They really committed to the idea of evolution of man and woman by making each of the characters from the same body: “One of the concepts that we had was that all of mankind is from the same place and I guess to make the characters feel like they were all one family. So if you watch, the caveman [bodies] are the same as the modern-day characters’ [bodies]”:

The film will be rolled out online globally, following its debut in South Korea in December 2017. You can also see some awesome BTS shoots here.

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Even though the sound of it is something quite atrocious

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2017 has been a tough year…
I seem to have unintentionally created a series of illustrations about Donald Trump! It’s impossible to avoid the damage he has caused during his presidency, and his actions have become material for my illustrations.

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Anomoly: Dear Satan

Amazing Christmas creatives don’t always come in the form of TV ads. Advertising agencies often create ‘holiday cards’ or animations to send to clients and post on social media. This year, ad agency Anomaly have created a hilarious 2D animation, with a holiday twist called Dear Satan:

The short film is narrated by the legendary Patrick Stewart, and was written, directed, animated and produced by Anomaly. The narrative focuses on what happens when you make a typo in an amusing tale about Satan’s frozen heart feeling compassion for the first time. I won’t ruin the rest of the film!

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Chris Hughes for Mental Health Awareness: Top man | CALM

Yesterday, Love Island’s Chris Hughes released a bizarre video campaign for a collaboration with Topman called “L’eau de Chris”. The video posted on Instagram received a lot of criticism, labelling Chris a joke and a narcissist for selling the drink for £2. The post saw the 24-year-old star posing in his underwear with “Mineral water infused with a Chris Hughes tears”.

 

As an avid Love Island viewer (no shame here) I assumed that the ad was a parody and a p*ss-take – Chris is known for his dead-pan humour and providing many giggles to millions of viewers this summer. To my surprise the campaign was in fact real, but not for a self-absorbed product to build his brand. Chris has teamed up with mental health charity CALM (Campaign Against Living Miserably) to raise awareness about male mental health and the male suicide epidemic.

CALM launched the #Don’tBottleItUp campaign to urge men not to internalise their emotions after it was found in a poll for YouGov that 84% of UK men say they bottle up their emotions. Chris collaborated with world famous photographer RANKIN for this project.

L’eau de Chris? What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to “man up” and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.

Hughes is now proudly an ambassador for CALM, and broke down in tears at an event yesterday whilst explaining his own struggles with mental health. Whilst on Love Island, Chris was praised for being very open with his feelings, something which men and boys struggle with immensely. Whoever chose Chris as ambassador certainly hit the nail on the head when it comes to targeting young people, as his name is everywhere in the world of gossip and celebrity since stealing our hearts on ITV2.
The limited edition promotional run of L’Eau de Chris water bottles (yes they are real) created for Chris’s campaign launch will now be auctioned here, with all proceeds going to support the charity. Also, Topman will donate £2 from every pack of Topman boxers sold from 10th – 31st October to CALM, in support of the #DontBottleItUp campaign.

 

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