Tag Archives: creative

Leo Burnett: Samsung | Ostrich

At the end of March, ad agency Leo Burnett (Chicago) released the advert commissioned by Samsung which premiered at Unpacked‘, the launch event for the Galaxy S8 and S8 Plus. 

What happens if you refuse to listen to what “can’t be done?” Samsung believes the only way to achieve the impossible is by refusing to accept anything is. #DoWhatYouCant

The idea focuses on an Ostrich’s dreams coming true after stumbling across a VR headset and experiencing flight simulation (fyi Ostriches can’t fly – they’re built for running), alongside the iconic Elton John song ‘Rocket Man’.
Leo Burnett is the talk of the advertising town with this adorable, hopeful advert. It’s definitely a hit, and I think it works even better with an Ostrich than it perhaps would with humans as the main focal point.
There’s a lot of really really awful crappy advertising at the moment, and I’m struggling to be inspired by creative TV ad concepts… but this ‘dreams come true’ concept is pure genius. If this doesn’t win an award, I’ll eat my hat!

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Burger King: Christmas Jumper

Creative agency Buzzman created the Christmas ad for Burger King, incorporating the classic Christmas jumper, with a twist. The jumper, created in collaboration with clothing brand Rad (which you can actually buy here… for €30…) has a belly pocket designed for a mobile phone where it can sit and play a fireplace video.

It’s a bit naff, but I like it! The idea is refreshing in comparison to the rest of the Christmas campaigns out there at the moment.

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Milan Vayntrub: A Creative Force for Good

What a fantastic career! Below are my favorite parts of the article…

milana-covers-tetraptych-03-2016

Do you think activism and creativity are becoming more intertwined? Is there more of a relationship between things that people view as entertainment and as activism?
People are really waking up to a global responsibility, especially our generation, and I think the internet has a big part in it. I think it’s maybe just a time of so much strife in the world that it’s hard to ignore. Then there are brilliant comedians that make it something digestible but also infuriating. So yeah, I think entertainment and activism go very much hand in hand. Though I don’t want to say it’s an entertainer’s responsibility to also be an activist. I don’t even really think of myself as an activist. I just feel very passionate about these people who are going through a hard time.

And part of getting ahead in the entertainment world is now about your social currency, too.
I think about that a lot. When I started to get a backlash for my opinions, I looked at what other women and men in the industry that I respect are doing. Some of them are big philanthropists and quiet on social media [about it]. Their social media is about their product, and their product is them, and so they post their selfies and their behind-the-scenes pics and people like it and love it and they build their audience and they book their work and then they donate quietly, and that is really cool. Then there are other people I respect like Macklemore, who uses his voice constantly to try to make change in the world, and that’s really brave and scary, and I respect that, too. I don’t know which one I should be doing because it fucks me up to have to have those conversations. And I do, I engage with those people on Twitter, and I don’t know if that’s the right thing to do.

Also, it’s so cocky of me to think that I could change anyone’s mind, but I can’t do nothing. How am I not supposed to talk to these 100,000 people about something that’s tearing me up today? How am I supposed to act like it’s not happening? How am I supposed to post my happy selfie today when I’m actually really distraught about the murder that’s happening in the world? Maybe I should. Maybe this will be the downfall of my career if people stop following me and studios don’t want to be involved with someone this controversial—not that I am controversial in any way—I don’t know what is the right move or the more advisable career move, but life is long and complicated and you’ve got to do what you feel is right.

[quotes and image from adweek]

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Elephant Plays with a Galaxy Note!

One of the reasons I am a vegetarian – because animals are more intelligent and creative than people realise. Elephants and pigs have similar intelligence (near to orangutans and monkeys, the most intelligent animals after human-animals), yet the average person wouldn’t even consider eating an elephant. If sheep, cows, pigs had trunks, I’m sure they’d be able to do this too…
Probably one of the most amazing videos I have ever seen. Genuinely warmed my heart.

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